Motion Picture Daily (Apr-Jun 1960)

•2 Motion Picture Daily 'Herald' Inaugurates New Monthly Feature on The Foreign Language Film and Its Market Beginning with its April 2 issue, out today, "Motion Picture Herald," will devote one page each month to the latest news about foreign language films, both here and abroad. The material will be the work of Arthur Mayer, recognized authority on foreign language films. In introducing the feature today, Mayer calls attention to the strides that imported product has made in recent years on the American scene and screen. "When an influential weekly such as 'Time'," he says, "with its down-to-earth readership, includes eight foreign films among the 13 Best Pictures of 1959, it is apparent that interest in pictures made in all parts of the globe is no longer confined to eggheads or chi-chi groups of advanced thinkers." Mayer adds: "Although foreign language films account for approximately only 5 per cent of national box office, this proportion is steadily increasing; nor does it reflect the tremendous influence that these importations are exercising in Hollywood, on Broadway and on Main Street. The full stoiy of this influence, of course, cannot be told in the limited space available in these columns but we shall seek monthly to at least indicate the latest developments worthy of the attention of American exhibitors, producers and importers." Friday, April 1, %' Rackmil Ho/Ie In Financial Storie PERSONAL MENTION STEVE BROIDY. president of Allied Artists, and Norton V. Rttchey, head of Allied Artists International, will return to New York at die weekend from Europe. • Mo Rothman, recently appointed executive vice-president of Columbia Pictures International, will leave here over the weekend for Paris and London. • F. J. A. Mc Carthy, Universal Pictures assistant general sales manager and sales director for "Spartacus," and Jeff Livingston, executive coordinator of sales and advertising, were in Baltimore and Washington yesterday from New York. • William Reich, vice-president of American International Pictures Export Corp., will return to New Yorktoday from Europe. • Robert S. Ferguson, Columbia Pictures national director of advertisingpublicity, will leave New York today for Phoenix, Ariz. S. Louis. • Dave Bader, president of Durham Telefilms, will leave here on Sunday for Chicago. After attending the NAB convention there he will go to Hollywood. Stalagmites Swapped A stalagmite (an incrustation formed on the floor of a cavern) from the Luray Caverns of Virginia is on its way to Greece as a feature of the promotion for Highroad Productions' "The Guns of Navarone." In return, a stalagmite from the Petralona Caverns of Greece will be sent to Luray. When the Virginia Stalagmite arrives in Greece it will be presented by Gregory Peck, one of the stars of the film, to Irene Papas, Greek beauty who also is featured in the film, which will be released by Columbia Pictures. Jacobs Now Director HOLLYWOOD, March 31. The election of Melvin H. Jacobs to the board of directors of Technicolor, Inc., effective April 4, 1960, was announced today by John R. Clark, Jr., president and general manager of the company. Jacobs is a vice-president of Eversharp, Inc. Over 4,000 Theatres in 'Oscar' Promotion Drive More than 4,000 exhibitors across the country are participating in the promotion campaign for the telecast and radio broadcast of the Academy Awards presentations to be held Monday night, the Motion Picture Ass'n. of America's advertising-publicity directors committee was told at a luncheon meeting yesterday. Harry McWilliams, promotion coordinator for the "Oscar" show, reporting to the committee, said 2,300 exhibitors actively engaged in the campaign for last year's telecast-broadcast of the awards show. He credited the increase to the participation this year of film salesmen and field representatives of distribution companies. Double the Number of Newspapers McWilliams also reported that about twice as many newspapers are using the "Guess the 'Oscar' Winners" contest this year as used it last year, and said that a much greater total of news space has been accorded this year's presentation program than in any other year. The committee expressed its appreciation of McWilliams' work and authorized a suitable scroll to be presented to him at a later date. Mannheim Film Festival Accepts AIP 'Death Row' From THE DAILY Bureau HOLLYWOOD, March 31. -American International Picture's "Girl on Death Row," a Viscount Films Production, has been accepted for entry in the Mannheim Film Festival to be held in Mannheim, Germany, from May 23 through 28. The film, which stars Terry Moore and Debra Paget and was produced by Richard Bernstein, is the first American film ever to be selected by the festival's board of directors. Witness in TV Trial Forbidden to Testify Testimony of a witness for the government in its suit against six film and television companies charging "blockbooking" of product to TV was not permitted by Judge Archie O. Dawson yesterday when it was established that U.S. attorneys had failed to include information on the TV station in the trial interrogatories. The witness who appeared to testify was J. Elroy McCaw of KTVW, Seattle, Wash. He had expected to tell of his negotiations for product with C & C Super Corp. but was dismissed when Mervin Pollack, attorney for C & C. objected. Scores Points Regarding Compulsion Pollack scored another point for the defense yesterday when in cross examination of William Michael of WKBK, Detroit, he drew the admission that the station had not been compelled to take any pictures it didn't want. This was in negotiations with C & C, also. Another witness heard yesterday was Edgar Bell of WKTV, Oklahoma City, who testified about transactions with Loew's, Inc. (MGM) and Screen Gems. Bell said that he was not given the opportunity to break up film packages of either company. Nixon, Skouras Confer WASHINGTON, March 31. Spyros P. Skouras, president of 20th Century-Fox, had an appointment today with Vice-President Richard Nixon. The two spent about half an hour together. New 'Bongo' Date Here "Expresso Bongo" will have its American premiere on Tuesday, April 12 at the Sutton Theatre here instead of April 5, as previously announced. Continental Distributing is releasing. Universal Pictures and its presii H Milton R. Rackmil made favorablw nancial news yesterday in two pub' i» tions, Financial World and The W ity Telegram and Sun. The upbeat trend of company efl ings was applauded by Louis J. Roll iiij in the first, an investment and bjj ness weekly. He noted that it look I though net income will top $1.60 share for the second fiscal quarter t ll ing in April and compared this \!1 only 95^ a share in the Oct. 31, l'fj fiscal year. Rolland pays special tribute to R; I mil for his policy of placing emph'i on "more expensive, lavishly produji films to meet the continuing selecti* of movie patrons." In the World Telegram Charles!!! Sievert wrote his entire column J Universal titling it, "Travel Liglii Key to Rackmil Strategy." Sievert observes: "Wall Street j watching his ( Rackmil's ) moves ch ! ly and apparently with interest. A h j dozen houses have written of him 1 his company in market letters; Ra mil is also a frequent luncheon to! wherever Holly woodites gather. 1 promises to be the most talked-of j this year in the celluloid colony." Mass. Commission To\ Of Film Ad Protests Special to THE DAILY BOSTON, March 31.-Six or ei telephone calls and as many letf protesting motion picture ads hi been received by the Commission ) Obscene Literature Control in the p1 month. This was reported to the co | mision by William J. McCarthy, chl man of the group, at a meeting he| Most of the protests, McCarthy sa were directed at the "lurid" ads "Jack The Ripper." The commission, which is appoint by the governor, is composed of educator, three members of the cler; i a police official and three citizens. >j a censoring board, the commission | concerned with obscenity in literatu i magazines, comic books, films, fi| ads, etc. Citizens are asked to repr to the commission any violation of t obscenity law. NEW YORK THEATRE I — RADIO CITY MUSIC HALL — i Rockefeller Centei • Ci 6-4600 DORIS DAY • DAVID NIVEN "PLEASE DON'T EAT THE DAISIES" JAMS MCE • SPRING ITINSTON • RICHARD HAYDN EROR M-fi-R IN CINEMASCOPE AND HETROCOLOR end THE MUSIC HSU'S GREAT EASTER STAGE SHOW I MOT-ION PICTU TLY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Herbert V. Fecke j Advertising Manage Gus H. Fausel, Production Manager, TELEVISION TODAY, Charles S. Aaronson, Editorial Director; Pinky Herman, Eastern Editor. Hollywood Bureau j Yucca-Vine Building, mel D. Berns, Manager; Telephone HOllywood 7-2145; Washington, E. H. Kahn, 996 National Press Bldg., Washington, 4, D. C.; London Bureau, 4n Bear St. Leicester S 2. Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is pi aily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Circle 7-3 1 00. j Cable address: ' New York" Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo J. Sullivan, Vice-President and Treasurer; Raymond Gallagher, Vice-President; Leo dy, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Mot : Herald; Television Today, published daily as part of Motion Picture Daily; Motion Picture Almanac, Television Almanac, Fame. 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