Motion Picture Daily (Jul-Sep 1960)

Television Joday Motion Picture Daily Tuesday, July 12, 18 Marling View (Continued from page 1) table meeting will be held at the Staler Hotel. In the text of a speech released here today Hailing urges exhibitors to give their full support to the organized battle against pay-TV. The address he will make here is part of a series he is delivering before exhibitor groups around the country. His next stops are to be Pittsburgh and Detroit. As he has in previous talks on the subject, Hailing asserts that pay-TV, even if introduced on a test basis would put thousands of theatres out of business before it was proved uneconomical. Again, he also cites statistics designed to show that pay-TV would destroy free TV. Discusses TV Drive Harling also discusses the latest development in the anti-pay-TV campaign. This is die plan worked out at a meeting in Hartford last week to seek public hearings on the Zenith-RKO General application for a test there. Harling urges exhibitor support of the campaign to besiege congressmen and senators by wire, letters and petitions to lend support to the two Harris bills seeking to ban all toll-TV. ABC Devises Two-Style Campaign To Promote Films on TV in Britain By WILLIAM PAY LONDON, July 11. -After months of development, Associated British Cinemas have devised an entirely original method of promoting new films on television and an intensive campaign using the new format has been launched through ABC-TV in the Midlands and North. Based upon ABC's releases between July 11 and Sept. 5, the campaign will be in two distinct styles, the first using nationally famous personalities, and the second adapted from the highly successful ABC press campaign which exploited the theme "Don't Take Your Wife for Granted Take Her Out to the Pictures." In the first commercial, personalities will talk of their favourite means of relaxation through a visit to the cinema. This will be followed by carefully chosen scenes from the release production and information concerning local showings. The second type commercial will establish a typical home setting calculated to show the pleasurable anticipation of a night out at the cinema. Each of the two commercials will extend over 60 seconds and will be televised on several occasions at peak viewing times. They will cover an HATURE'S MOST SPECTACULAR PHENOMENA! WHEN OLD FAITHFUL GOES UP!.. -"'^ WHEN HALLEY'S COMET GOES BY!.. WHEN THE AURORA rf'*1 BOREALIS LIGHTS UP!.. Sex Kittens CO An ALBERT ZUGSMITH Production for ALLIED ARTISTS area in which there are almost 150 ABC theatres and millions of regular and potential cinemagoers. It has long been considered by Associated British Cinemas that an entirely new approach by the industry to TV advertising should be devised in order to gain the maximum of audience participation and support. The plan to use famous personalities not directly concerned with motion pictures is a first major step in this direction. Long Users of the Medium ABC have, of course, been consistent users of television for some years and were the first company to measure the effect of the medium on a special concentration of theatres in a prescribed area covered by television. The film in question, "The Lady is a Square" proved conclusively that television properly used can have a most beneficial effect on local releases. This new scheme, which is a complete departure from anything that has gone before, is expected to similarly stimulate public interest in filmgoing and make as big impact on the public as did the "Don't Take Your Wife for Granted" campaign. Hollywood Museum Now Incorporated From THE DAILY Bureau HOLLYWOOD, July 11. -Articles of incorporation of Hollywood Museum Associates as a non-profit organization to further the interests of the Hollywood Motion Picture and Television Museum have been approved by the California Secretary of State at Sacramento. Directors of the corporation are: Sol Lesser, film producer; Harry Ackerman, television producer; John L. Dales, national executive secretary of the Screen Actors Guild; Valentine Davies, film writer; E. L. DePatie, Warner Brothers executive; A. E. England, business man; George J. Flaherty, international IATSE executive; John Guedel, television producer; Curtis Kenyon, president of the Writers Guild of America, West; Mervyn LeBoy, film director producers; and Jack Wrather, television producer and business man. The directors also constitute the membership of the Los Angeles County-Hollywood Motion Picture and Television Museum Commission, appointed by the County Board of Supervisors to create the museum, for which land on North Highland Avenue opposite Hollywood Bowl, has already been set aside. Primary purpose for which the Museum Associates was created is to assist in the establishment of the museum, including cooperation with and assistance to such non-profit cor British Companies In Canadian TV From THE DAILY Bureau LONDON, July ll.-British p;| gram contracting companies are brezr ing into Canadian television. This revealed by an announcement that t Canadian Board of Broadcast Gc ernors has awarded the franchise ) the independent television station Ottawa to Bushnell Television, o of whose principal shareholders is t Granada Group. This gives Granada its first financ: interest in television operations Canada. Has Quarter Interest in Station It is also announced that Associati Television has secured a 25 per ce; interest in the independent stati which will serve Halifax, No Scotia. At the same time Associated Telev sion revealed that it has sold a n< series of 39 half-hour British televisii films, "Danger Man," to the Canadiil Broadcasting Corporation for n< work showing for over £, 100,01 ($280,000). This is one of the biggest deals y achieved for the televising of a Britii television series in Canada. CBC pla; to start showing "Danger Man" whtl the autumn season opens in Septer ber. Story of Security Agent The films are in production at El tree by Incorporated Television Cor pany, an ATV ( Associated Televisioi subsidiary. They deal with the activ ties of a special security agent. 5 More Stations Buy Old Paramount Films Sales of the pre-1948 Paramoui pictures to five more TV stations hai been announced by Lou Friedlam MCA-TV vice-president. Stations il volved in the deal are WDEF-T Chattanooga; WDBJ-TV, Roanofc WRVA-TV, Richmond; WKTV, Utioj N. Y., and WFMJ-TV, Youngstov^ Ohio. Negotiating with Friedland in til signing of contracts were Mil Fensti of the MCA-TV Paramount divisioi and several representatives of TV St! tions, Inc. Weather and Biscuits Carol Reed, "weather girl" CBS-TV, is now doing commercia for two one-hour dramas sponsored t, National Biscuit Company. The pr< grams are "Wagon Train" on NBC-T and "Rawhide" on CBS-TV. porations as may be charged with tfj responsibility of constructing and oj erating it, according to the articles ( incorporation. It will also receive cor tributions intended for the benefit 0 the museum and receive person; property as acquisitions for it, as we as conduct public relations campaigr in its behalf. The directors will hold their fir; organizational meeting July 21, whe officers will be named.