Motion Picture Daily (Jul-Sep 1960)

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L. 88, NO. 8 NEW YORK, U.S.A., WEDNESDAY, JULY 13, 1960 TEN CENTS Summer Meet 7am Papers >f Battle for ilm Ad Dollar zarus Also Speaks on te Structure, Censors Special to THE DAILY AN FRANCISCO, July 12.ice was served on the nation's spapers today that they are going mve to fight keep their — e of the ion picture srtising dol i a speech >re the sum: r convenn of the /paper Adising Exres Associa, Paul N. zarus, Jr., president Columbia Pictures, declared "the red budget is a thing of the past." told 400 advertising and business •utives from newspapers across the ltry that "certain pictures cry for o and television coverage . . . and d on our experience of recent s, they're going to get it even if newspaper schedules have to suf epresenting the member compaof the Motion Picture Association, ( Continued on page 3 ) Paul N. Lazarus id Appoints Roth i New Sales Head arold Roth, assistant to Morris ho in the sales department for f und the World in 80 Days" and i nt of Mystery," has been made i rvisor of sales for the Todd orti zation. ?fko moved over to MGM this jc. Prior to joining Michael Todd, . Roth was associated with Warner : hers, United Artists and Paraint. IEVISION TODAY— page 7 12 Committee Against Pay-TV Plans Petition Campaign to Start Aug. 1 Special to THE DAILY BOSTON, July 12.— The national campaign of the Joint Committee Against Toll-TV to secure 30,000,000 signatures from individuals all over the country protesting pay-TV and asking Congress to outlaw it will get underway on Aug. 1, Philip Harling, chairman of the Joint Committee, said here today. Harling gave the date for the start of the drive and the wording of the petitions being made up as additions to a prepared speech he made at a round table luncheon of the Variety Club of New England here. The rest of the speech, released to the press for (Continued on page 7) Fox Keeps 'Salammbo' Titles in Dispute The decision by an arbitration group of the Motion Picture Association in favor of 20th Century-Fox in a title dispute with the April Company was let stand yesterday by the MPA board of directors when no representative {Continued on page 6) Hyams Appointed WB East Publicity Head Joseph Hyams, veteran motion picture publicist and promotion man, has been appointed Eastern publicity manager of Warner Bros. Pictures, it was announced by Richard Lederer, advertising and publicity director. Hyams, who recently served in promotional posts for Samuel Goldwyn's (Continued on page 2) Film Festival Opens At Stratford Tonight Special to THE DAILY STRATFORD, CONN. July The First Stratford International Film Festival will open at the Stratford Theatre here tomorrow night with presentation of the new French drama, "Montparnasse 19," starring Lilli Palmer and the late Gerard Philipe. Albert M. Pickus, festival chairman, and Val Chevron, festival executive director, announced that a special memorial scroll for Philipe will be (Continued on page 7) Loew And Laskey Seek To Divide Up Circuit Special to THE DAILY BOSTON, July 12.-Two Boston exhibitors, partners for 22 years, have resorted to the courts to straighten out the division of their 17 theatres. This case may develop into one of the most complicated legal battles in New England motion picture history. The two men, E. M. Loew and Lawrence Laskey, are co-owners of 24 corporations involving 17 theatres in (Continued on page 2) Australia Censors Rejected 20 Films Outright During 1959, Including 14 'Horror' Pictures From THE DAILY Bureau WASHINGTON, July 12.— Australia's censorship board cleared 457 feature films in 1959, or 6 fewer than in 1958, the Commerce Department's Motion Picture and Photographic Products Division reports. Fewer U.S. films were imported last year than a year earlier, the figures show, though there was "a decided increase" in the number of European films. Of the 20 features rejected by the censors, 14 were classed as horror films, which have been denied licenses since 1948. Eliminations were made from 121 films. Excessive violence accounted for many deletions, but "indecent language" and "sex incidents" were more numerous than in prior years. During 1959 the censors passed a total of 10,446 TV films, mostly 16mm. This represents a 20 per cent rise from 1958. The U.S. supplied 90 per cent of TV films in 1959 while Britain supplied 8 per cent. Imports of feature films in 1959 cleared by the censors were from the following countries of origin (1958 figure in parentheses): U.S., 208 (260); U.K., 120 (111); Germany, 22 (9); Greece, 21 (15); France, 20 (16); Italy, 18 (16); Russia, 18 (10); Japan, 7 (8); other countries, 23 (18). 51 Years Old Buddy Adler, Fox Studio Head, Dies Had Been III for a Month; With 20th-Fox Since 1954 From THE DAILY Bureau HOLLYWOOD, July 12. Buddy Adler, 51, executive head of production for 20th Century-Fox, died today in Cedars of Lebanon Hospital of cancer of the lung. He had been ill for a month. He is survived by his w i f e, actress Anita Louise, and two children, Melanie, 13, and Anthony, 10. Adler was born E. Maurice Adler on June 22, 1909, in New York City. His family called him (Continued on page 6) Buddv Adler Adler Role in Industry Is Lauded by Johnston Buddy Adler, who died yesterday in Hollywood, was eulogized by Eric Johnston, president of the Motion Picture Association of America, as "one of the leading authors of the magnificent Hollywood story in the troubled, changing, challenging, and triumphant years since the war." Adler, said Johnston, "had fervor, en(Continued on page 6) New Disney Corp. Is Organized in Canada Cangary Limited has been formed by Walt Disney Productions to initiate a series of motion pictures filmed exclusively in Canada by Canadian actors and technicians. Cangary is a separate corporation headed by Edwin L. Verity, with (Continued on page 7)