Motion Picture Daily (Jul-Sep 1960)

Motion Picture Daily Wednesday, August 10, (0 EARLY FALL RELEASE THE SURPRISE THRILLER OF THE YEAR! LAURENT FILM CORP. presents THE AMAZING MR: CALLAGHAN Introducing XONY WRIGHT SLIM CALLAGHAN" WITH A DARE! WITH A DRINK ! WITH A DAME! Please don't give away the surprise ending. Also Starring LYSIANE REY • PAUL CAMBO • COLETTE RIPERT From a novel by PETER CHEYNEY Produced and Directed by Willy Rozier Distributed by ATLANTIS FILMS, INC. 1733 BROADWAY, N. Y. CITY TEL.: JU 2-8060 Joint Publicity ( Continued from page 1 ) yesterday by Jonas Rosenfield, Jr., Columbia executive in charge of advertising, publicity and exploitation, who has just returned from a scouting trip of Great Britain and the Continent. He admitted the move to integrate at Columbia was long overdue. But, he asserted that sooner or later— when the industry realizes what effects TV, more money and more leisure time are having on theatregoing habits of Europeans— all the majors will be making a similar change. Calls Former View 'Provincial' "Our attitude until a year or two ago was provincial. The quality of our selling materials and our speed in getting it abroad was poor," Rosenfield said. "Now we face mounting, aggressive, smart, hard-hitting competition." He reported that European filmmakers and exhibitors have learned to outsell the Americans in many cases and are overpowering many American films not accorded the accelerated exploitation treatment. Rosenfield said his meetings with Columbia publicity directors at various points in Europe "only served to reconfirm Columbia's dedication to a truly integrated worldwide publicitv organization— an idea first proposed bv Mo Rothman, executive vice-president of Columbia Pictures International." Points to Bogarde Trip Citing a current example of the company's new set-up, Rosenfield pointed to the recent trip here from London of Dirk Bogarde to assist in launching the American campaign on "Song Without End." Simultaneouslv, he ^mnhasized the plan to bring Capucine, the picture's co-star, from the U.S. to England to help kick-off the European campaign at its Sept. 5 London premiere, to be followed by her tour of the Continent. Columbia intends to meet the merchandising problems resulting from increased competition in the European market by providing on a worldwide basis, regardless of where the film is made, a continuing stream of timely and quality publicitv material, tailored to fit the needs of each individual market. Five-Minute Featurettes Set Rosenfield said he was pleased to announce that Columbia finally has made substantial inroads into foreign television, which is non-commercial in many European countries. The company has prepared a series of five-minute "soft-sell" featurettes to help exploit its films now in production, such as "Pepe" and "The Guns of Navarone." London now is the servicing point on the Continent for photographs. Negatives of high quality will be used to produce photographic stills for the European market, according to Rosenfield. T E N T TALI Variety Club New&l PITTSBURGH Sophie Tu< starring at the Holiday House, ni club here, was honored at a Va Club luncheon in the Penn-Sher Hotel. Miss Tucker, many years was made an honorary membe: Tent No. 1, and since that time: contributed $100 each month t( charities. S.IV. Strand in Alban To Have Refurbishing Special to THE DAILY ALBANY, N. Y., Aug. 9.-A irl refurbishing of the Stanley Waier Strand, 1,900-seat first-run, is sea uled to be undertaken at a cost w;h may reach more than $300,000. Bian's Palace, a 3,670-seater, is 1 undergoing modernization, at a;«. ported figure of $250,000. With the new 1,060-seat Helliin, near the city's western boundaryin operation, three first-runs will b in sharp competition. The first-run :tz (also S.W. operated) underwent ajor renovations several years age It is currently playing "Can-Can" ( i reserved seat basis. Stanley Warner recently purchad a two story building adjoining^ Strand, will demolish it, regird m foundation, and create a new loy. A V-shaped marquee, facing m streets, will replace the present le which was installed about five )Jt ago. The current lobby will be clud and converted into a store— and rhaps the second and third story ffices will be rented to the same sre or other company. A new outer loy was built at the time the maree was hung. The Strand's interior will be nffi ernized, and new seats installed. It is expected that the work ome lobby and marquee will be fini; c before cold weather sets in. Thenterior job can proceed at a slcer pace— for the most part— with the | atre continuing to operate. Ebe>n Associates, of New York, are it architects. 'Psycho' an Albany h ALBANY, N.Y., Aug. 9. "PsyJ has racked big to record grosses I its first indoor and outdoor date 1 the Albany exchange district. 1 Paramount release drew a repo'i $10,200 during the first five days i run at the 2950-seat Stanley in Utl approximately $10,000 during 1 same period, at the 1900-seat Strd in Albany. It played to consider;: above average patronage at the SI ley Warner Troy in Troy, whera second week was coming up. I Strand, also an SW house, will W the Alfred Hitchcock thriller, foa fortnight.