Motion Picture Daily (Jul-Sep 1960)

Inesday, August 10, 1960 Motion Picture Daily 7 evine Budget ( Continued from page 1 ) record-breaking numbers of ons to the box office, evine found this out in Great lin recently. There he raised his notional budget for "Hercules hained" from £49,000 to ),000 ($137,200 to $169,000). Re;? Film rentals in excess of £400,($1,120,000) or a "real smasher," iredicted. i the U.S. "Unchained" is playoff about 75 per cent as well as first "Hercules." Film rental for new picture should be about 1 00,000, compared to $4,700,000 the first Warner Bros, release, evine said he did what no other 1 promoter has done in Great lin— taking full page ads in seven >r newspapers, some in color. The "Hercules" did poorly in Eng, but now Levine believes his iration campaign for the second rcules" has loosened up the ish. Leaving Today for Europe he Embassy president, who sails i.y for Europe, will personally •rvise the production of "The ;£ of Bagdad," now filming in lie with Steve Reeves and Georgia tl starred. He will also check final 'ng of "Morgan the Pirate," starReeves, and "Laughs of Joy," a ;edy-drama starring Anna Mag, Ben Gazzara, Fred Clark and ). evine recently returned from ywood where he finalized plans M-G-M President Joseph Vogel i M-G-M General Sales Manager lert Mochrie for "Where the Hot id Blows." jmbassy has budgeted $550,000 I cooperative advertising in newsirs, radio and TV. The sum will Supplied locally in connection with jific playdates of the Gina Lolloida-Yves Montand drama which be released starting Nov. 10. Bern 600 and 700 prints will be e available to the M-G-M sales irtment. Using Women's Magazines evine will spend an additional ),000 in the general consumer and len's magazines, emphasizing the antic elements of the co-stars. All lers and accessories for "Wind" i be available six weeks in advance irst playdates. ; he French-Italian co-production I financed by nine different compa . Levine owns it outright now and j distribute in the U.S. and Canada. won't overreach myself," Levine i', in answer to a question regardI his proposed activities abroad, pw that he is involved in coil ruction and sole production, Lei1 intends to buy no more pictures light. The prices abroad are too l, he said, adding that in the fu| he expects to produce his picIs with American stars and direc mbassy also has some elaborate i expensive plans for dubbing sub Joint Exchange System In Canada Discussed Special to THE DAILY TORONTO, Aug. 9. The bestknown secret in industry circles here is the talks between Columbia and Paramount towards setting up a joint exchange system in Canada. The talks, however, are being held in New York, and officials of both companies here refuse to say anything. They are working towards an amalgamation of the best in physical and administrative facilities of both companies and using the best manpower of each. New York-based officers of both companies toured the Canadian offices to study facilities. A formula for the amalgamation has been worked out, but no papers have been signed, nor has a date been set for amalgamation. Harvey Harnick, Canadian Columbia head, would become sales manager under the new setup, while Gordon Lightstone, Canadian Paramount chief, would become general manager. The setup is expected to be followed by a general amalgamation of distribution facilities in Canada. Some industryites speculate that the Columbia Paramount operation may take in other companies later. Already 20th Century-Fox is distributing the product of the J. Arthur Rank Co. in Canada. Universal pictures are distributed here by Empire-Universal under franchise. Distribution costs are high in this country, and such items as shipping costs and exchange fees would be saved by an amalgamation. Cultural Exchanges Hailed by Goldwyn From THE DAILY Bureau HOLLYWOOD, Aug. 9. Samuel Goldwyn said today that he hoped exchanges between the United States and Japan in the field of the arts would continue at an accelerated pace, as a "recognition of the friendship between the U.S. and Japan." He made the remarks as part of a thank-you speech to the Japanese Government which awarded him the Order of the Rising Sun at ceremonies here today. He is the first member of the motion picture industry to be so honored. The presentation was made by the Consul General of Japan in Los Angeles, Yukio Hasumi. The ceremonies took place in Goldwyn's office at the Goldwyn Studios in Hollywood. Hasumi explained that Goldwyn was being so honored because of his exceptional contributions towards cultural exchange between Japan and America. sequent pictures. Whenever possible, foreign performers will be required to mouth their lines in English and, in fact, Miss Lollobrigida dubbed her own voice in "Wind." This picture, adapted from Roger Vailland's prizewinning novel "The Law," also stars Melina Mercouri, Greek actress whose reputation here is growing. STARRING GEORGE MARCHAL • FRANCOISE RASQUIN ANDRE CLAVEAU Produced and Directed by Willie Rozier Distributed by ATLANTIS FILMS, INC. 1733 BROADWAY, N. Y. CITY TEL.: JU 2-8060