Motion Picture Daily (Jul-Sep 1960)

»L. 88, NO. 30 NEW YORK, U.S.A., FRIDAY, AUGUST 12, 1960 TEN CENTS andau Says: Ely Landau Expansion for TTA Is Set by lanagement ;lm and Broadcast pquisitions in View The projected distribution of Naaal Telefilm Associates' stock to ckholders of National Theatres & T elevision makes possible the return of NTA to the East under independent management, Ely A. Landau, chairman and chief executive officer, said yesterday. Landau said the independe n t manageL ment will be tiided by himself and Oliver A. Unj'j president, and will facilitate a figram of expansion in broadcast (Continued on page 4) >e Three Fox Films mng $10 Million Each Special to THE DAILY [Twentieth Century-Fox now has in r|;ase three major films, each of fjich is headed for a $10 million rid wide gross, Glenn Norris, gen?1 sales manager, predicted yesterI'. They are "From the Terrace," "I ms and Lovers" and "The Lost lirld." The pictures are doing outstanding ( Continued on page 3 ) in 'Spartacus' Trailers |jk Months in Advance Spartacus" is establishing a new 3rd in advance theatre trailer adtising and cross-plug trailer adtising, according to Jeff Livingston, cutive coordinator of sales and adtising for Universal Pictures, fot only are theatres which have keel "Spartacus" running trailers ( Continued on page 4 ) Estimate MGM's Fiscal 1960 Net at $9.5 Million MGM earnings for the current fiscal year ending this month are being estimated by Wall Street sources in the neighborhood of $3.75 per share, or approximately $9,500,000. Exceptional market interest has been displayed in the company's stock for the past several weeks, distinguished by a large turnover in daily trading. After establishing a new high for the year on Wednesday, the issue dropped VA to 36% on profit-taking yesterday. Volume was in excess of 20,000 shares for the day. Summer Business Big, Jackter Finds on Tour Theatre business was good everywhere Rube Jackter stopped on a tour he has just completed of key areas in the west, midwest, south and southwest, the Columbia vicepresident and general s ales manager said yesterday. "It looks like an excellent summer for the industry," Jackter said, "and everyo n e is looking forw a r d to an even better autumn." Purpose of the Jackter tour was to line up showcases for "The 3 Worlds of Gulliver," Columbia's Christmas release. Jackter said he booked the film ( Continued on page 2 ) Long-Rumored Deal Confirmed Columbia to Sell Part Of Post-'4Ss to TV Study Plan to Convert Screen Gems into Separate Firm Selling Stock to Public Columbia Pictures will release a part later this year with the exact number to MPEA Sets Agreement On Italian Licenses Agreement on allocation of the 185 import licenses allowed member companies of the Motion Picture Export Ass'n. for the year beginning Sept. 1 reportedly was reached at this week's meeting of MPEA directors. The allocations agreed upon were not made public. The board discussed Indonesian remittance problems on the basis of a preliminary report received from Her( Continued on page 4 ) MCA 6-Month Earnings Biggest in History Unaudited net earnings of MCA, Inc., for the first six months ending June 30 were $3,084,485, the highest in the history of the company, Jules C. Stein, chairman of the board, has announced. They compare with $2,412,346 for the corresponding period in 1959. Gross earnings before taxes for the period this year were $6,515,547 compared with $4,981,974. CPA Examines Problems Created By Sales of Films to Television Television has forced the traditional amortization methods of the motion picture industry to be revised, a prominent Price Waterhouse & Co. certified public accountant concludes in an article he has written for this week's "Motion Picture Herald," out today. Warde B. Ogden, in charge of a group within his firm which specializes in the entertainment industry, says that most film producers now should begin setting aside portions of theatrical production cost to be applied against future television revenue. He qualifies his recommenda tion, however, by asking the reader not to misinterpret it as an indictment of those producers "whose own experience and judgment lead to an opposite position." "In evaluating current theatrical films," Ogden writes, "it must be (Continued on page 5) of the rumored of its post1948 library to television be licensed depending on market conditions existing at the time. C o n f i rmation long deal was contained in a rep o r t by A. Schneider, Columbia president, quoted by the Dow [ones ticker yesterday. C o 1 u m b ia will thus become the fourth najor distributor to release some of its post-1948 pictures to TV, the report noted. Warner Bros, last month announced an agreement involving over 100 of its library, and United Artists has been licensing such pictures for several years. In addition 20th CenturyFox is reported turning over a number of its newer pictures to TV. At the same time Schneider revealed that Columbia is considering the possibility of making Screen ( Continued on page 4) A. Schneider Coalition Seen Forming Against U.S. Wage Bill Special to THE DAILY WASHINGTON, Aug. 11. The minimum wage debate droned along on a semi-deserted Senate floor today as Bepublicans and Southern Democrats attacked the measure sponsored by Democratic presidential nominee John F. Kennedy (Mass.). In the course of the debate, Kennedy took the floor to ask his colleagues how long debate on this ( Continued on page 3 ) TELEVISION TODAY— page 5