Motion Picture Daily (Jul-Sep 1960)

st 2 Tuesday, August 23, 1960 Motion Picture Daily ) jrend to Suburb Shops fought in Cleveland car Special to THE DAILY CLEVELAND, Aug. 22. The Cleveland Downtown Association is staging a "downtown festival" next Thursday through Saturday to comat die growing tendency to neighborhood shopping center patronage. Department stores and other downown merchants will participate in a 'treasure chest" from which some "T'1 1,500 prizes will be drawn, including lir and sea tours, wardrobes for men ind women, home furnishings, jeweliry, furs, etc. Restaurants and hotels will feature ipecial 80-cent lunches and parking ots will offer 25-cent discount to moorists whose tickets have been vali■ty lated by participating stores. Loew's State Theatre will hold a pecial 35-cent bargain cartoon matilee on Thursday and the following ay Loew's Ohio Theatre will offer a educed rate youth admission price. Jala displays and promotions will ocupy the entire downtown shopping rea in an effort to reestablish it as the ewsr nain shopping area of Greater Cleve.ind. •P !f linn ™ Paramount Pictures will release Chas Paramount Sets Seven or Sept.-Dec. Release even major productions in the period eptember through December, 1960, .vo more than at the same time last ear, George Weltner, vice-president l charge of world sales, announced esterday. Paramount's September releases will e Dino DeLaurentiis' "Under Ten lags," and "The Boy Who Stole a lillion," George Brown production. In October-November, Paramount ill release Maleno Malenotti's "The avage Innocents." Hal Wallis' "G.I. rj^lues," will be Paramount's Thanksving holiday release. In December, Paramount releases MiafiU include Ponti-Girosi's "A Breath f Scandal," and Jerry Lewis' "Cinitrita srFella." Set for special engagements only i December is Ray Stark's "The 7orld of Suzie Wong." m [ward for Stewart PARIS, Aug. 20 (By Air Mail) mes Stewart has been named the ist foreign actor of the year for his ■rformance in Paramount's "Vertigo" ' the French publications, Figaro ;d Cinemonde. The actor was prented with the award by Maurice levalier on the set of "Fanny" here which Chevalier stars. Stewart has 'en in Europe on vacation and remed to the U.S. at the weekend. 7. A. Jackson Dies ATLANTA, Aug. 22. William Mey Jackson, for many years asciated with Storey Theatres in Jcatur, Ga., as operator, died at a ;al hospital here following a short ness. DISCUSSING "MIDNIGHT LACE": at the Universal home office yesterday, left to right, Paul Kamey, Eastern Publicity manager; Herman Kass, executive in charge of exploitation; Phil Gerard, Eastern advertising and publicity director; and Jerome M. Evans, Eastern promotional manager. 'Midnight' Drive for Women ( Continued from page 1 ) film. It is a six-minute subject in color which is at once a fashion show and a trailer. Hunter, who also produced "Portrait in Black" and "Imitation of Life," for Universal, knows how to make films for the feminine audience, Gerard emphasized. He said Hunter has insisted "there is no box office success without women." Gerard said that according to the Sindlinger organization, in the first 26 weeks of 1960, on an average of seven out of ten pictures, more than 50 per cent of the audience was composed of women. With this in mind, and with the idea of attracting more women to see "Midnight Lace," Universal has undertaken an experiment with the short subject which features ten highly diversified changes and a running commentary by Irene, the fashion designer. Available Free The short will be available without charge to all theatres which will show "Midnight Lace" and well in advance of the playdate. There will be a "Midnight Lace" hair color promo tion in beauty shops, a millinery promotion designed by Mr. John, a fashion award for the most best dressed women, and a national dress design contest with a prize of a trip to California. Stores to Get 16mm Version The six-minute sequence will be made available in 16mm to department stores throughout the country. In each store one woman will receive an Irene suit. These stores will present "Midnight Lace" passes to customers. The short subject will be shown all day in stores throughout the country. The short will also be shown at women's clubs, and in schools to show the influence of good fashions. Another promotional feature will be a pamphet of "Midnight Lace" fashion and beauty tips prepared by Irene and Buddy Westmore. The conference was also attended by Herman Kass, executive in charge of national exploitation, Paul Kamey, Eastern publicity manager, and Jerome Evans, Eastern promotion manager. TOA to Hear Fabian on ACE Production Plans S. H. Fabian, chairman of the American Congress of Exhibitors, will report to the annual convention of Theatre Owners of America at the Ambassador Hotel, Los Angeles, Sept. 13-16, on the ACE production program, Albert M. Pickus, TOA president, announced yesterday. ACE last week announced that independent circuits have contributed $1,000,000 to its projected new exhibitors' production company to which the five major circuits had pledged $2,000,000 previously. The theatre association was among the contributors. Pickus said that Fabian, who is also treasurer of TOA, will address the opening luncheon on Tuesday Sept. 13. Reduce Tax Values on Two Cinn. Theatres Special to THE DAILY CINCINNATI, Ohio, Aug. 22.-The county board of revision has reduced tax values on the buildings housing Cincinnati's two largest downtown theatres, it was made known by James R. Clark, Jr., who, as president of the board of county commissioners, heads the board of revision. Spencer Kuhn, as trustee of the Albee Theatre, was granted a reduction of $30,000 on the theatre building, making its tax valuation $270,000. The building had been tax valued at $300,000. The RKO Midwest Corp. was given a reduction of $20,000 on its Palace Theatre Building, making the valuation $180,000. The building had been listed for $200,000 on land with a taxvalue of $550,090. PEOPLE Ralph Bellamy, president of Actors Equity Association, has been named chairman of the Committee of Arts and Sciences of the New York State Democratic Campaign, it has been announced by Harry Brandt, chairman of the drive. □ B. B. Kreisler, president of International Film Associates Corp., independent producers representatives, will leave here tomorrow for Europe with a portfolio of 44 independentlyproduced post-1950 Hollywood features to be offered for theatrical or television showing in the Western European countries. On his itinerary are Paris, London, Munich, Rome and Madrid. □ Vera Servi, for the past four years associated with Bernard F. Kamins public relations office in Hollywood, and former West Coast editor of the National Audience Board newsletter, has joined the public relations staff of Kennedy-Walker, Inc., Beverly Hills. □ Howard Rose, who during his Navy service was active in motion picture theatre management, has been named assistant manager of the Plaza Theatre, Windsor, Conn., a unit of the Lockwood & Gordon circuit. He succeeds William Christensen, resigned. SMPTE Volume on Film Processing Published "Control Techniques in Film Processing," prepared by a special subcommittee of the Laboratory Practice Committee of the Society of M. P. and Television Engineers, has been published by the latter to serve as a guide to improved film processing in the industry. Designed for persons engaged in film processing in laboratories serving motion picture, television and the many specialized fields such as highspeed and instrumentation photography, the book as 181 pages and 73 illustrations. Each of the 10 chapters of the book it written by a specialist in some definite phase of film processing. There is a foreword by E. H. Reichard, chairman of the SMPTE Laboratory Practice Committee. The book, which was edited by Walter I. Kisner, represents two years of effort on the part of the special subcommittee. Fire Cancels Premiere HOLLYWOOD, Aug. 22. Power lines downed in a raging fire near Reno Sunday, caused cancellation of the world premiere of 20th-Fox's "Let's Make Love" in that city that night. Junketeers to a charity premiere for Jerry Wald's production returned from an airfield illuminated by flares.