Motion Picture Daily (Oct-Dec 1960)

Thursday, October 20, 1960 Motion Picture Daily Television Jo day Vame Fisher Greater Use of TV by the Retailer Urged by Cash at Dallas NAB Meet ( Continued from page 1 ) nee 1956, replaces Mori Krushen, hose appointment to the newly-cre:ed post of director of press and exibitor relations for UA was anjunced Tuesday. A member of United Artists' exloitation department since 1952, isher entered the motion picture usiness in 1934 as office boy for the ite William Fox. He was educated t St. John's University, and during ^orld War II served with the Army's ,'riminal Investigation Division, reeiving his discharge in 1946. That same year he joined Universal ictures as house manager of the Park .venue Theatre, New York, and the lopley-Plaza Theatre, Boston. In 947 he went to work for Eagle-Lion 'ilms and was company manager for Red Shoes" during the film's engagement at the Bijou Theatre, New York. Fisher left Eagle-Lion for the Jtanley Kramer organization, and in 951 handled exploitation for "Cyano de Bergerac" and worked as adance press agent for Jose Ferrer, tar of the film. Since joining UA n 1952, Fisher has been active on oad-show engagements of top UA ilms in addition to his regular field •xploitation duties and home office •xecutive assignments. Jersey Allied Meeting ( Continued from page 1 ) nanager, for information after the -ompany announced recently that 'Can-Can" would be made available n 35mm or restricted showings while itill current in Todd-AO. Norris then irranged this morning's meeting be:ween the exhibitor committee and Dickstein. The committee has addressed a iimilar inquiry to Warners about 'Sunrise at Campobello" availability :o theatres on standard policy. It also has in preparation legal action and Formal complaints to official agencies in an effort to resolve the north Jersey availability problem. Special to THE DAILY DALLAS, Oct. 19.— How to get more retailers interested in advertising on television made up the bulk of discussion today at the television workshop of the National Association of Broadcasters conference in the Sheraton-Dallas Hotel. Norman Cash, president of the Television Bureau of Advertising, used a film showing the outstanding sales record of Patterson-Fletcher in Fort Wayne, Ind., as a successful retailing establishment that has seen sales rise continuously as a direct result of their television advertising. Louis Hausman spoke of the benefits to the industry as a result of educational programs aimed at informing the public the educationalplus values of television. He mentioned in specific the in-service course for teachers in New York City in conjunction with the Board of Education in showing them what television has to offer besides sheer entertainment. Gaines a Speaker James M. Gaines, WOAI, San Antonio, and a member of the Television Code Review Board, urged broadcasters to screen closely their post1948 films for living room consumption. On the lighter side, delegates enjoyed a film spoofing the cliche American family and their ever-toothy smiles with the real shocker of the film the soap commercial beauty, this time wearing only soap suds. At the closing luncheon session Richard Shafto presented Mrs. Alex Keese a scroll in memoriam to her late husband, station director of WFAA-TV, Dallas, lauding him for his unselfish devotion to the industry and to NAB in particular. Mrs. Keese received a standing ovation with her heartfelt acceptance of thanks. Will Grant Heard The luncheon speaker, Will C. Grant, of Grant Advertising, told his audience not to sell themselves short in promoting their advertising potential. He singled out the wedding of Berlo Shifts Hamilton From Albany to Toledo Special to THE DAILY ALBANY, N. Y., Oct. 19. Jack Hamilton, Berlo Vending Co. branch manager in Albany for nine years, has been transferred to Toledo, Ohio, in the same capacity. George H. .Schenck, branch chief of Tri-State Automatic Candy Corp., is now also I directing the Berlo operation in this / section. t Several Utica and Watertown accounts have been transferred to the ( Syracuse outlet. Both companies are t subsidiaries of ABC Vending. The I latter held a 50 per cent interest in 1 Tri-State for some time; now has 100 jl per cent ownership. Tri State is , headquartered in Buffalo. The comj pany began servicing Berlo with cerI tain lines, when the latter closed its local warehouse. Hamilton, associated with Walter Academy OKs ( Continued from page 1 ) cast the winners of the Best Picture, Actor and Actress awards, with 1,261 prizes worth up to $100,000 going to winners. Theatres can participate in the promotion also by paying a fixed fee to the Donnelley agency based on the number of envelopes used. The theatres can select the markets they wish to use and enclose their own two-forone or discount passes in the same mailing. Calls It 'Upbeat Effort' TOA indorses the promotion plan as "an upbeat effort which will focus interest on the Academy Awards and, in so doing, will build interest in the movies. The organization offers its further services in aiding its interested members to participate. "This is one way the theatres of America can help the Academy, in addition to supporting the annual 'Oscar' show itself," TOA observes. Films Not Affected ( Continued from page 1 ) of a general nature. This license is not affected by the embargo. Shipments of unexposed motion picture film, however, would appear to be difficult under the new rules. Only unsubsidized foodstuffs, medical supplies, and a handful of odier types of shipments— including X-ray film— may now be freely made to Cuba. Other shipments must be individually licensed, and government policy calls for rejection of license applications as a general rule. Branson Named ( Continued from page 1 ) bins expressed his company's appreciation of Branson's ability, experience and stature as an industry executive and stated, "We are elated in having as a member of our management team a man of Branson's calibre." He described the move as "in keeping with die company's current activities toward strengthening its administrative base and the broadening of its facilities and services in every phase of the entertainment industry." 'Seven' Doing Well "The Magnificent Seven" has racked up a huge $518,887 for the first week in 78 situations in the South and Southwest, according to United Artists. Reade Theatres before coming to Albany, and an active Variety Club member, will be honored at a dinner here, in November. Princess Margaret with 300,000,000 viewers as compared to the record exploited by the Saturday Evening Post of 40 years ago and their 2,000,000 circulation. He warned against the pitfalls of allowing stations to be talked into accepting too many spot commercials sold at a bargain to the advertiser when a few well placed ones, not at a bargain, will do the better job. James Hargrove Heads Texas Broadcasters Special to THE DAILY DALLAS, Oct. 19. James Hargrove, KBRZ, Freeport, Tex., has been elected president of the Texas Association of Broadcasters at the closing session of its convention held at the Sheraton Dallas Hotel here. Other new officers are: Gene Hendrix, KVLK, Alpine, Tex., vice-president, and Leo Hackney, KGVL, Greenville, Tex., secretary. FCC 's Lee ( Continued from page 1 ) Educational Broadcasters. He also warned the educational broadcasters that "we had better find a way to better utilize the UHF spectrum in television or turn it over to someone who will use it. Lee suggested that all television be moved to the UHF spectrum within a period of five to seven years. He made the "confident prediction" that "the present economy could easily support 750 commercial stations and ultimately many more, instead of the 560-odd now on the air." He told the group that the UHF tests that will be made in New York City may demonstrate that UHF is a superior service, or it may show that UHF will not work well within the metropolitan area. In that case, of course, an alternative solution would have to be sought. Pleads for Set-Makers Lee proposed that if technical results are favorable, FCC "should immediately put to rest any notion that the solution lies in squeezing in substandard very-high-frequency assignments which in themselves create sub-standard service and have a concurrent depressive effect upon UHF set manufacture and UHF station growth." He added that FCC "will press for legislation that television sets transported in interstate commerce be capable of receiving all channels in the television broadcast band." Lee suggested dissolving the table of television assignments, retaining only existing engineering standards and the educational reservations. He would license new UHF stations to the lowest channels available and assign channels in the order in which grants are made. Favors All-Band Operation VHF stations, he said, should be permitted to operate both in UHF and VHF, contrary to present rules, "until such time as it appears appropriate to discontinue the VHF service." The FCC member also proposed an examination of the "reasons why networks refuse affiliation to small station markets beyond the normal service area of another affiliate. It may be that refined rules, or perhaps legislation, is necessary," he warned. To Salute Sullivan Ed Sullivan, television personality and columnist, will be guest of honor at the third annual "close-up" 1961 lampoon dinner of the New York Chapter of the Academy of Television Arts and Sciences on Friday, Jan. 13, 1961, in the Grand Ballroom of the Waldorf Astoria Hotel. Sullivan was the founder and first president of the New York Chapter of the Academy in 1955, and was the first president of the National Academy, formed in 1957 by the merging of the Los Angeles and New York Chapters of the "Emmy" award organization.