Motion Picture Daily (Oct-Dec 1960)

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MOTION PICTURE DAILY VOL. 88, NO. 87 NEW YORK, U.S.A., THURSDAY, NOVEMRER 3, 1960 TEN CENTS \$ Million-Plus Budget AMPA Achievement Award Winners Pathe-Alpha Announces Its First Picture Initial Production on Slate Of 12-14 Films Annually "The Deadly Companions," starI ring Maureen O'Hara, will be the j first picture on the production schedule of Pathe-Alpha Distributing Co., it was announced yesterday by Albert M. Pickus, president of Theatre I Owners of America, and Budd Rogers, president of Pathe-Alpha. Pickus said the movie, which is budgeted at over $1,000,000, will be produced by Charles B. FitzSimons, from A. S. Fleischman's novel, "Yellowleg," and has been approved by ' TOA's Production Review Committee. Rogers said the picture is scheduled to go before the cameras late in December or early January, and should be ready for release in the April-May 1 period. Pathe-Alpha has announced plans ! to produce from 12 to 14 pictures a ( Continued on page 4 ) Stress Vital Role of Advertising Annual Meet Business Aids Jt\S^!%^^ Allied Program leadership which enabled Universal The vital importance of advertising and publicity especially under the ^ . changing conditions of the industry was underlined at the first annual Achieve r !*OIlllIlGIll OH ment Awards luncheon held yesterday by Associated Motion Picture Adver— — — tisers, Inc. at the Hotel Piccadilly. AMPP and Coast AFM Sign New Pact; Pay Hikes Set HOLLYWOOD, Nov. 2. A year contract was signed here late tonight by the Association of Motion Picture Producers and American Federation of Musicians, featuring a 5 per cent increase, effective Oct. 1, 1961, and an additional 7 per cent increase effective Nov. 1, 1962. Musicians will hold a ratification meeting Saturday. Pictures to regain a dominant position among producer-distributor organizations"; to S. H. Fabian, "in recognition of his personal integrity, leadership and efforts which enabled him to activate the American Congress of Exhibitors"; to MGM and Joseph Vogel, for the advertising and promotion campaign for "Ben-Hur"; to Joseph E. Levine, "for outstanding showmanship"; to Gordon S. White in recognition of "his long years of de(Continued on page 3) Business-Building, Film Clinics, Projection Up IRS Seeks U.S. Data * r. * j al j 'Public Merchandising On Firms Owned Abroad rm , , Package' for 'Esther Davee, Hatch Elections By TESMA Are Official Official election of L. W. Davee as president and Arthur J. Hatch as vice-president of Theatre Equipment and Supply Manufacturers Ass'n. was announced here by the election tally committee of the group. They were nominated at the TESMA convention ( Continued on page 3 ) 134 'Ben-Hur' Dates Gross $34,000,000 M-G-M's "Ben-Hur" has already grossed more than $34,000,000 at the box office in reports from its first 134 engagements, according to the company. The 97 domestic and Canadian engagements have taken in over $25,000,000 and the 37 overseas engagements have added $9,000,000. At Loew's State in New York, ( Continued on page 4 ) TELEVISION TODAY— page 5 By E. H. KAHN WASHINGTON, Nov. 2. The Internal Revenue Service has proposed to require U.S. corporations to report certain information concerning foreign firms that they control. A public hearing on the proposed rides is scheduled for Nov. 15. The move appears aimed at Western Hemisphere corporations as well as other foreign firms. American corporations would have to report for all foreign companies in which they hold over 50 per cent of the stock. Controlled foreign firms will have to ( Continued on page 4 ) Plans for another 20th Century-Fox "public merchandising package" were revealed yesterday by vice-president Charles Einfeld for the company's holiday release, "Esther and the King." The "merchandising package," used on such 20th-Fox films as "Journey to the Center of the Earth," "The Lost World," "From the Terrace" and "North to Alaska," embodies a "modernized, packaged" campaign which if offered exhibitors with each sales contract for an "Esther" engagement. In choosing "Esther," it was point( Continued on page 3 ) Says Theatres, Retail Businesses Can Aid Each Other thru Showmanship Special to THE DAILY COLUMBIA, Mo., Nov. 2.-Theatres and retail bus ines_s?s, ca,n to mutual benefit through the medium of showmanship Richard H. Orear president of Commonwealth Theatres, saidj^follown^h^^ new million-dollar shopping center new ujiiiiv/ii vav*-— rL o adiacent to his circuit's Broadway Drive-In Theatre. The new shopping center has facilities for 12 merchants, ten now in operation and the others expected to open soon. It is estimated that around 15,000 people visited the new business venture during its first day. Three-day opening festivities, including an old fashioned barbecue and free passes to the drive-in through a merchants' tie-up, were organized by Earl Douglas, city manager of Commonwealth in Columbia, and Shelby Bourne of the Uptown Theatre. Merchants were highly pleased with the three-day celebration and several expressed "amazement" at the public attendance. Commenting on this Orear said: "Here we have an example of how show business and a retail business venture can operate with mutual benefits. There is little doubt that our drive-in theatre, and its skilled man( Continued on page 4 ) Special to THE DAILY CHICAGO, Nov. 2. — A business building forum, film buying clinics for small and large drive-ins and small town and big city conventional theatres, a concessions workshop, a seminar on better theatre projection, and talks by distribution executives comprise the main features of Allied States annual convention which will open at the Conrad Hilton Hotel here on Monday. Other highlights of the three day meeting include a report on the American Congress of Exhibitors by its chairman, S. H. Fabian, and reports on the Council of Motion Picture Organizations by Ben Marcus, Allied's representative on the Compo (Continued on page 2) Allied Election Support Is Told to Candidates Special to THE DAILY LAKE PABK, la., Nov. 2.-Assurance that Allied States Ass'n. is doing all in its power to get out the vote in the presidential election and to secure financial support for both parties has been given the two candidates by Al Myrick, president of Allied and owner of the State Theatre here. In wires to Vice-President Nixon and Senator Kennedy, Myrick said: ( Continued on page 2 ) 7 Countries Win S.F. Short Subject Awards Special to THE DAILY SAN FRANCISCO, Nov. 2-Seven countries won Golden Gate Awards with short subjects in the San Francisco International Film Festival. The United States was the only nation to capture two of the plaques in this division. Twin awards were made in two categories. The winners: Best animated films: "Homosapiens" ( Roumania ) and (Continued on page 4)