Motion Picture Daily (Oct-Dec 1960)

'hursday, November 3, 1960 Motion Picture Daily 3 4MPA Awards [Honored by AMP A for Service to Motion Picture Industry (Continued from page 1) roted service as director of the Advertising Code Administration"; and Jo Adolph Zukor, in recognition of his 'many contributions to the motion ')icture industry. ' Vogel's award was accepted for him >y Robert Mochrie, vice-president and "ales head of M-G-M and White's Vas accepted by Taylor Mills, infornation director of the MPAA. 1 . Guests on the dais at the luncheon, "ri addition to the Awards recipients, ?ncluded Letitia Roman, star of "G.I. Blues." ; All of die speakers stressed the olace advertising and publicity peoole must play and are playing in advancing the industry under today's conditions. "This has always been an immense responsibility," Rackmil •;aid, "but today it is even more so ?in view of the tremendous pressure ifrom competition and critics both "within and outside our industry who !are trying to malign us by rumor, misrepresentation and unwarranted ■accusation." « j Mochrie Points to Changes 1 Mochrie accepting Vogel's award, Emphasized that the industry is not 'contracting but changing and that 'die people who guide and formulate its policies and especially those who present its image to the public— the 'advertising men— must have the vision and imagination to change with it. Levine, honored as the man who restored the spirit of showmanship to the industry, praised the distribution companies with whom he has had dealings in his meteoric career for having had the courage and vision to back him in his ventures. Fabian Prsises Associates Fabian thanked the organization for his award saying that the honor was not to him so much as to the exhibitors whom he represents as chairman of ACE. He urged the necessity of bending every effort to get the full potential from every picture but pointed out also the vital need for more pictures, one of the objectives of ACE. "We cannot continue long under a policy of scarcity," he concluded. Maurice Bergman, who presented the awards, recalled the 43 year history of AMPA and urged the organization to "assume its rightful place in the industry as the voice of the advertising departments" and to encourage the development of new and imaginative approaches to merchandising. Zukor Lauds Ad Men Zukor, introduced in a gracious speech by Arthur Mayer as an "elder statesman who is by no means elder!ly," called the advertising men "the spice, the salt and pepper of our industry" without which it would go flat and stale. "Appreciation by the public of motion pictures is greater today than it ever was," he said, adding that the future of the industry is as bright as it ever was. Adolph Zukor Milton Rackmil H. Fabian Joseph Vogel Joseph Levine Gordon White New Twin Auditorium New Technical Program Davee, Hatch Theatre for Toronto Launched by USMA Special to THE DAILY TORONTO, Nov. 2. A new theatre in the city will be the Little Cinema, operated by Yvonne Taylor, which will have dual auditoriums of 130 seats each. Each auditorium will show a separate program and will have a reserved seat policy, widi one show nightly and extra matinees Saturday. Though all seats are reserved, prices will be in accordance with downtown first-run theatres, with a slight increase Friday and Saturday evenings. The houses are under the same management as two other art houses, the International Cinema and the Towne Cinema. Mrs. Taylor is the wife of N. A. Taylor, well-known exhibitor and distributor. Smoking will be permitted in both small houses and the houses will be air-conditioned. Curtain times will be staggered. Opening attractions will be the Ingmar Bergman film, "Seventh Seal," and the Indian film, "Aparajito." Package for 'Esther' ( Continued from page 1 ) ed out that the company selected an attraction "geared for exploitation values." The package consists in the main of a national beauty contest, unusual tv and radio commercials and a concentrated "hard sell" advertising campaign. The national "Esther" beauty contest is currently in full swing with the country's largest theatre chains and independents taking part. Each local theatre manager will stage his own contest with the help of 20th's regional advertising-publicity managers. A panel of local judges will be selected and area winners will compete for regional selection. Co-sponsorship is being offered by Chambers of Commerce, merchants associations, and leading department stores. MGM Names Field Man CLEVELAND, Nov. 2.-Kal Brass has been appointed field publicity man here for M-G-M, the first this company has had in this area for several years. He has been a film salesman for M-G-M in the Toledo and Detroit territories for some time. He will have his headquarters in Detroit but will handle publicity in Toledo and Cleveland as well. A new technical research program, to be maintained and furthered through the cooperation of all industry technical groups, is about to be launched by Theatre Equipment and Supply Manufacturers Association, the group announced here. To fill the vacuum caused by the dissolution of the Motion Picture Research Council, TESMA said it has determined to work closely with exhibitors and manufacturers, producers' engineering staffs, laboratories and others interested in establishing and maintaining a good screen image and good sound in theatres. Will Furnish Liaison While the Motion Picture Research Council was concerned with pure research as well as widi research on directed projects, and while the Society of Motion Picture and Television Engineers is concerned primarly with research connected widi standardization, the TESMA project will establish liaison between all interested groups to solve everyday technical problems connected directly with the operation of motion picture theatres, according to Larry Dave, TESMA's newly elected president. Davee was audiorized by the TESMA board of directors at a recent meeting; to establish a committee to determine how best to accomplish the ends desired so that any theatre owner then can call upon a disinterested engineering group to tell him how to solve his technical problems relating to projection and sound. Resolution Passed Last Week The TESMA resolution establishing the new project was passed at a meeting of the TESMA board last week at which were present in addition to Davee, Arthur J. Hatch, TESMA vice-president and president, Strong Electric Corp.; V. J. Nolan, National Carbon Co.; Leonard Satz, Technikote Corp.; Don Peterson, Bausch & Lomb Optical Co.; George Marchev, Gordos Corp.; Lee E. Jones, Neumade Products Co. James Biondo Dies James Biondo, publicist for 20th Century-Fox International, died on Tuesdav in the Brooklyn Veteran's Hospital following a long illness. ( Continued from page 1 ) in Los Angeles in September, nomination being tantamount to election. Board members elected are as follows: three-year term: Ben Adler, Adler Silhouette Letter Co.; Lee E. Jones, Neumade Products Corp.; V. J. Nolan, National Carbon Co.; and Martin N. Wolf, The Altec Companies. Two-year term: C. S. Ashcraft, Jr., C. S. Ashcraft Mfg. Co.; J. Robert Hoff, The Ballantyne Co.; Don Peterson, Bausch & Lomb Optical Co.; Erwin Wagner, Wagner Sign Service. One-year term: F. W. Keilhack, Drive-In Theatre Mfg. Co.; Riohard Kneisley, Kneisley Electric Co.; George Marchev, Gordos Corp.; and Leonard Satz, Technikote Corp. Production Up As 10 Start; 28 Shooting From THE DAILY Bureau HOLLYWOOD, Nov. 2. Production continues on the upswing as 10 new films began rolling this week to bring the total to 28 before the cameras. Five others were completed. Started were "The Taste of Fear" and "Homicidal" for Columbia Pictures. "On the Double," Melville Shavelson-Jack Rose production, and the resumption of "The Pleasure of His Company," Perlberg-Seaton Production for Paramount. "The^Long Rope," "Francis of Assisi" and "Madison Avenue" at 20th Century-Fox. "Town Without Pity" and "Paris Blues" for United Artists release. "Posse from Hell" at Universal-International. Five Completed Completed were: "Master of the World," American International production. "The Fiercest Heart" and "The Little Shepherd of Kingdom Come" for 20di Century-Fox release. "The Misfits" and "Outlaw Brother" for United Artists release. Kendis to Buena Vista CLEVELAND, Nov. 2.-When National Screen Service closed down its major operation in Cleveland, leaving Nat Barrach still in charge, George C. Kendis transferred his operations to Buena Vista here, where he is now office manager and regional auditor. Kendis had been office manager of National Screen for 19 years.