Motion Picture Daily (Oct-Dec 1960)

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MOTION PICTURE 3L. 88, NO. 92 iated Nov. 23 rtPAA to Meet NEW YORK, U.S.A., MONDAY, NOVEMBER 14, 1960 Report Oct. Theatre Attendance Up 5%; Credit Drive-Ins For 1st Rise Since April TEN CENTS «-.>~w a 0"rfc/~>1 Special to THE DAILY III /V • OI (j Oil NORWOOD, Pa., Nov. 13.-During October, for the first time since April, total monthly attendance at motion picture theatres showed an increase over -. -rfc 1 • • . the comparable month of 1959, Sindlinger & Company, market analysts report. lrl-PllhllPlTV Film attendance during October, 1960, ran 5 per cent above October, 1959, -VU. -■ UUll^lt; ^ to warm weather and mcreased drive-in attendance during the month, the report said. Attendance at four-wall theatres in October was down 7.1 per cent, whereas, drive-in attendance rose 13.2 per cent above 1959. According to geographic distribution, drive-in attendance showed a marked improvement in the East ( + 64.1%), South ( + 23.5%), and West ( + 32.4%), but was down in the Midwest (-27.7%). Attendance at four-wall theatres was up only in the South ( + 2.8%). Financial Report Para. Earnings For 9 Months Vill Discuss Criticism If Film Advertising 6,137,000 Third Quarter Results Shoiv Gain: $2,405,000 An exploratory meeting has been entatively set here for Nov. 23 by he advertising publicity directors ommittee of the Motion Picture iss'n. with representatives of the icreen Producers Guild and Theatre Dwners of America to discuss criticsm of film advertising by the latter wo and exchange views on the subect. Martin Davis, ad-pub committee chairman, will attend for his group uid Albert Pickus, TOA president, For his. Which member of the SPG will attend has not been set. In this first meeting the executives will seek to determine whether an agenda can be worked out. They will also attempt to decide on a time and place for the proposed symposium. Announcement of the date for the (Continued on page 5) i Mayer Sees Advances In Taste of Public Special to THE DAILY HANOVER, N.H., Nov. 13.-While current films, books and plays are no "artistic masterpieces" they represent a "substantial improvement over the popular favorites of 30 years ago, Arthur Mayer will say in a speech r.t Dartmouth College here tomorrow. Mayer will deliver the annual Marc ( Continued on page 6 ) Morrison Is Warner I Detroit Branch Head Harold J. Morrison has been named branch manager of the Detroit office of Warner Bros. Pictures, it was announced here by Charles Boasberg, I general sales manager. Morrison has been with the company for five years with a total of 2d vears experience in office operation, including sales and merchandising. TELEVISION TODAY— page 4 Loew's Theatres Annual Meet Set for Dec. 8 Reelection of 15 directors of Loew's Theatres and consideration of a proposal for the adoption of cumulative voting for directors are on the agenda for the annual stockholders meeting Dec. 8 in Loew's State Theatre here. Directors proposed for reelection are George T. Baker, Charles B. Benenson, James Bruce, Thomas J. Connellan, Leopold Friedman, Arnold M. Grant, Lewis Gruber, Herbert A. Hoffman, John F. Murphy, Thomas L. Norton, Eugene Picker, Simon H. Rifkind, Laurence A. Tisch, Preston R. Tisch, and Jay Wells. The report notes that Tisch Hotels ( Continued on page 6 ) MGM Branch Managers In Pittsburgh, Atlanta Max Shabason has been promoted to Pittsburgh branch manager of MGM, it was announced at the weekend by Robert Mochrie, general sales manager. At the same time he confirmed the appointment of Woodrow Wilson Sherrill as Atlanta branch manager, reported in Motion Picture Daily on Nov. 7. A salesman in Chicago prior to his new appointment, Sherrill has been with the company for 21 years. He has also been a salesman in Kansas City. Shabason moved up to his new post after 10 years as assistant branch manager in Pittsburgh. He originally joined the company in 1928, serving in Pittsburgh continuously. Paramount Pictures at the weekend reported consolidated earnings for the first nine months of 1960 estimated at $6,137,000. This includes special income of $3,018,000, representing principally installments on sale of the pre-1948 film library. Comparative earnings for the same period in 1959 are: total earnings of $6,609,000, including special income of $2,965,000, representing principally profit arising from the January 1959 sale of investment in Metropolitan Broadcasting Corp. Consolidated earnings for the third quarter of 1960 were $2,405,000, including special income of $1,063,000, representing installments on sale of (Continued on page 6) No Theatre in Utah Community, So Citizens Pitch injind Build One Special to THE DAILY TREMONTON, Utah, Nov. 13.-When the residents of this smaU northern Utah community found themselves without a mohon picture dieatre, and prospects of one being built, they pitchedTnjnddidj^ The community-owned NuVu A lie: " Theatre is scheduled to open officially this month but it had an unofficial premiere on Halloween for children and adults. The old theatre that served the residents of Tremonton burned down a few years ago. The community found itself without a theatre and no private investor ready to come forward to build or finance a new one. Rather than see Tremonton go without a movie house, they decided to underwrite the venture themselves. The Box Elder (for the county in which Tremonton is located) Develop ment Corp. was the result. Officials report that nearly 300 persons, including youngsters, have bought stock in the company. Leo Oyler, a Tremonton contractor, has supervised basic construction of the nearly-completed, half-block long structure. The new theatre will seat 460 and refreshment facilities and other equipment was recentiy installed. They expect the new theatre will pay for itself in five years. John' Newton, who has managed houses in Florida and California has been named manager. Quigley Hailed in London by Industry By PETER BURNUP LONDON, Nov. 13. Martin Quigley was praised for his "contributions to the motion picture industry's well-being and good conduct'"' at a luncheon attended here late last week by leaders of all branches of the industry. The tribute came from Sir Philip Waiter, chairman of Associated British Picture Corp., the entire board (Continued on page 2) Priest Asks Catholics for More Film Study Clubs Special to THE DAILY \LBANY, N.Y., Nov. 13. Formation of more Catholic film study clubs, and the inclusion in the movement of persons "on the adult level, are two wavs in which the Catholic church and Catholics as individuals can give greater support to the production and exhibitions of films "Mor(Continued on page 5)