Motion Picture Daily (Oct-Dec 1960)

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MOTION PICTURE NEW YORK, U.S.A., WEDNESDAY, NOVEMBER 16, 1960 TEN CENTS Allied otes to Send of J Letter o Attorneys esses Trade Practice tiont Asks Skouras Meet Britons Hold that U.K. Leads Way °"e"s Dec 15 In the Field of Automatic Projection Advance Sale For 'Exodus' Over$lMiIlion By WILLIAM PAY LONDON, Nov. 14 (By Air Mail). -Britain is leading the way in the pressbutton film projection age. , Some 300 theatres have already equipped with Rank Precision Industries Projectomatic which handles automa )issatisfied with the answer of RobBicks, Assistant U.S. Attorney leral in charge of the Anti-Trust ision, to its recent communication trade practices applicable to the w Jersey area, Allied Theatre Ownof New Jersey yesterday directed ney Stern, president, to get legal nion on several phases of the Jus; official's reply. rhe text of Bick's letter to Jersey lied was not made public pending ■eipt of some reaction from its coun(Continued on page 2) lochrie Says 'Ben-Hur' lay Hit $700 Million !"Ben-Hur" in its first year "has lied up, theatre for theatre, the bigst grosses and the longest engagers of any picture in the history of | business," Robert Mochrie, MGM -neral sales manager, said yesterday the film approaches its first anniarsary at Loew's State here Friday. "The figure of $100,000,000 world( Continued on page 7 ) lerchandising Package or 'Wizard' Outlined A merchandising package for 20th entury-Fox's Christmas release, The Wizard of Baghdad" was outned in detail here yesterday by harles Einfeld, vice-president The package consists of a national (Continued on page 2) Sherman Will Receive Human Relations Award Benjamin Sherman, chairman of the board of ABC Vending Corp., will be this year's recipient of the Human Relations Award, given by the amusement industry on behalf of Joint Defense Appeal. It was announced by Martin Levine, general manager of Brandt Theatres and present JDA amusement industry chairman. The dinner, to be held Monday, ( Continued on page 7 ) 47 Industry Leaders To Be on Pioneer Dais Forty-seven industry leaders, civic officials and entertainment world celebrities will sit on the dais at the Motion Picture Pioneers' dinner Monday night honoring Joseph E. Levine as Pioneer of the Year. The 22nd annual affair will be held at the Waldorf-Astoria Hotel. The dais invitees includes Charles Alicoate, Barney Balaban, Robert Benjamin, Harry Brandt, George Dembow, Sam Dembow, Jr., Ned E. (Continued on page 2) tically the running of the show and further installations are taking place at one a week. A recent survey revealed that there is an acute awareness amongst British exhibitors that today's patrons have a (Continued on page 7) MMPJA to Induct New Officers on Dec, 6 Leslie R. Schwartz, president of Century Theatres, will be inducted as president of Metropolitan Motion Picture Theatres Association at a luncheon meeting of the board of directors of the association t o be held at the Hotel, Astor, Dec. 6. At the same meeting Sol A. Schwartz, president of RKO Theatres, will be installed as chairman of the board. Russell V. (Continued on page 7) Leslie R. Schwartz Stipulation in the Phonevision Case Accepts Estimation Service Costs By E. H. KAHN WASHINGTON Nov. 15.-A11 three parties to the Hartford Phonevision WASHING ION jnov Federal Communications Commission, have Z^lgfiSL^X "rtf techrncal^at^ stipulation includes ^ acceptance of Krim Sees Achievement As Industry 'Milepost' (Picture on page .3) The advance sale for "Exodus" passed the $1,000,000 mark this week, a month before the picture's premiere at the Warner Theatre here Dec. 15, Arthur Krim, United Artists president, told a trade press conference at the U.A. home office board room yesterday. The advance sale covers the picture's first nine roadshow engagements, starting from Dec. 15, next, to Feb. 8, 1961, in about half of which the box offices are not yet open ( Continued on page 3 ) Downing Heads Group For Johnston Dinner Russell V. Downing, president and managing director of Radio City Music Hall, will be chairman of a committee of arrangements for the testimonial dinner which is to be given by COMPO for Eric Johnston in observance of the latter's fifteenth anniversary as president of Motion Picture Ass'n. Announcement of the appointment (Continued on page 7) ELEVISION TODAY— page 6 Hartford Phonevision's statement that on an assumed installation of 10,000 pay-tv decoders, the service cost would be $188,700 and the repair cost would be $99,000, for a com bined average of $28.77 per decoder. The parties also stipulated that m 1958, when about 10 per cent of total television receivers were newly in( Continued on page 7 ) Deadline, but No Strike; AFTRA Talks Continue Talks between negotiators for the American Federation of Television and Radio Artists and the four major networks will continue here today, after having recessed at 5 P.M. yesterday, the date set by the union as a deadline to signal the calling of a (Continued on page 7) BLACK I FORP| w] I Kl Film & Tape EDITING & STORAGE Rooms MOVIELAB BUILDING 619 W. 54th ST. NEW YORK 19. JUDSON 6 0360