Motion Picture Daily (Oct-Dec 1960)

MOTION PICTURE NEW YORK, U.S.A., THURSDAY, NOVEMBER 17, 1960 T Reade Meeting Gerard Warns M Adv.Pub. fen Shortage trges Recruiting Program \o Build Talent for Future i Special to THE DAILY i OAKHURST, N. J., Nov. 16. Uniss the motion picture industry emiirks on a recruiting program in the jslds of adverting, publicity |nd promotion, jiere will be a Statical shortage :i these ranks i the years head, Philip Jerard, eastern dvertising and ■ublicity direc or for Univer a 1 Pictures, aid today in a peech at the mnual show nanship conference of Walter Reade, nc. theatre managers. In discussing the role of merchan(Continued on page 3) Report 'Sparfacus' Show Strong Holding Power Universal International's "Spartans," which is currently playing its Brst six roadshow engagements in New York, Chicago, Los Angeles, Boston, Philadelphia and Detroit, is rolling up impressive receipts and demonstrating unusually consistent holding power with current weeks (Continued on page 2) John Daly Leaves ABC Over Policy Difference John Daly has resigned as vicepresident of American Broadcasting Co. in charge of news, special events and public affairs because of a "fundamental difference on policy with Leonard Goldenson, president, it was reported yesterday. TELEVISION TODAY— page 6 Deal Closed AFTRA Submitting Webs' Proposals to Board Units; Termed 'Disappointing' U.K. Telemeter Rights Bought By New Group Sunday Films Opposed By Canadian Union Phil Gerard Strike action by the American Federation of Television & Radio Artists is in abeyance pending completion of a study by the Western and Central sections of proposals given to the Eastern section of AFTRA's board by the four major networks here yesterday. Details of the proposals were not disclosed but John Dales, of the Screen Actors Guild, which has jurisdiction over programs and commercials produced on film, was quoted as terming them "deeply disappointing." Donald F. Conaway, national secretary of AFTRA, flew to Los Angeles yesterday to present the networks' series of proposals to the Western section of the national board today, and will go from there to Chicago to present the proposals to (Continued on page 6) Connecticut Exhibitors Get Toll-TV Report Special to THE DAILY HARTFORD, Nov. 16. Connecticut's exhibitors were given a first-hand insight into the operations of the recently-conducted Federal Communications Commission hearings on the paytv project anticipated for Hartford's WHCT-TV (Channel 18) by Zenith(Continued on page 2) Special to THE DAILY TORONTO, Nov. 16.-The Toronto Film Exchange Employes Union has come out in opposition to Sunday movies. They voted "overwhelmingly to oppose Sunday movies or any form of Sunday entertainment that would deprive them of a labor free Sunday," according to a letter from L. G. Wells, chairman of a special committee publicizing the employes' views. Another IA local in Toronto, that of the projectionists, voted unanimously in favor of Sunday movies. It was their action that started the Sunday film action. The city's tv station refused to take any advertising supporting Sunday films. FCC Suspends Rule on Sponsor Identification From THE DAILY Bureau WASHINGTON, Nov. 16. The Federal Communications Commission has granted the petition of the Alliance of Television Film Producers to waive, temporarily, the requirement that sponsorship identification be announced. The commission stated, however, that this waiver does not "permit general disregard of the obligation of broadcast licensees to make sponsorship identification announcements. Rather, it is intended to pro(Continued on page 6) DGA's Eastern Dinner At the Waldorf Feb. 4 From THE DAILY Bureau HOLLYWOOD, Nov. 16. The grand ballroom of New York's Waldorf-Astoria has been selected as the site for the first eastern awards dinner of Directors Guild of America, it was announced today by Newman Burnett, Eastern executive secretary of DGA. The dinner will be held on (Continued on page 6) British Lion, Newspapers, Schlesinger Among Buyers A deal for all British rights to Paramount's Telemeter pay-tv systems has been closed with British Telemeter Home Viewing, Ltd., a new company comprised o f some of the top e n tertainment, c o m m u n ications and financial interests in the United Kingdom, i t was announced jointly here and in London yesterday. Parti cipating in BTHV, according to Louis A. Novins, president of International Telemeter and a vice-president of Paramount Pictures, are: British Lion Films, Ltd.; The Financial Times of London and certain associated companies; the Granada Group, Ltd., a motion picture theatre circuit operator and program contractor for commercial television; The Manchester Guardian and Evening News, Ltd.; (Continued on page 2) Louis A. Novins Moves to Ease Gold Drain Overseas Won't Affect U.SJJV., Says Shelton By E. H. KAHN WASHINGTON, Nov. 16.-Steps being taken to reduce the drain on U S .old reserves by foreign nations are not expected to have any adverse impact on th" Government's informational media guaranties program, according to Turner Shelton, chief of U.S.I.A.'s • ; — " ~~T international films division. President eign nations interna taxes and SenWer has directed a substantial other mechanisms which discriminate ci t i governmental expenditures against U.S. products or militate abTd' t ^UaS^ £ ^S^CS officials su^uotas to take all possible steps to boost and tariffs, and for reduction in for U.S. exports as well. Three Ohio Theatres Slated to Reopen Special to THE DAILY CLEVELAND, O., Nov. 16.-Three theatres in this area are about to reopen. Eddie Modie, well-known exhibitor, will have his State Theatre in Barnesville going by Nov. 21. It closed six months ago. Manny Stutz, former Cleveland exhibitor, has joined with Aaron Moses to reopen the old Allen Theatre in Akron, renaming it the Astor. Paul Vogel's Liberty Theatre in Wellsville is to reopen shortly, having been closed for over a year. ■