Motion Picture Daily (Oct-Dec 1960)

T§J£2!!!2I! T°iaV Motion Picture Daily Thursday, November 17, || AFTRA We bs 'Esther' wai Benefit (Continued from page 1) the Central section of the board tomorrow. The SAG is scheduled to meet Monday evening in Los Angeles to consider the proposals. AFTRA's 16,000 members previously had authorized the national board to call a strike if an agreement was not reached by last Tuesday midnight. The board now can vote to accept or reject the networks' proposals and, if it rejects them, can audiorize a strike to begin. Meanwhile, no further negotiations are scheduled. A key issue in the negotiations has been the AFTRA proposal for increased fees to performers working in commercial announcements. It has asked for increases up to 300 per cent, in some cases. The negotiations have been practically on an around-the-clock basis this week up to 11 A.M. yesterday when the networks' series of proposals was presented. P re-Grant Broadcast Procedure Is Revised From THE DAILY Bureau WASHINGTON, Nov. 16. The Federal Communications Commission has adopted rules putting into effect on Dec. 12 the requirement for changes in pre-grant broadcast procedure and for local notice by applicants for FCC approval of new or changed facilities. Eliminated as of Dec. 12 are socalled McFarland letters of notification prior to designation for hearing and the present "protest" procedure. A new pre-grant procedure is set for handling objections. Applicants for new stations or for major changes in existing stations must give local notice when their applications are filed and again if they are designated for hearing. Provision for Appeals The new rules will apply the pregrant procedure to broadcast applications, except transfers and assignments, pending as of Dec. 12 which have not been designated for hearing. The commission will not act on such applications for at least 30 days thereafter. During that time, parties in interest may file petitions to deny such applications but they will not be subject to protest after grant. Petitions for reconsideration of grants made without hearing must show good cause why the matters could not have been raised prior to the grants. The new rides require local newspaper publication for applications filed after Dec. 12 at least twice a week for the two weeks immediately following filing an application for a new station or for a major change in an existing station. In the case of an application for modification, assignment of transfer, or license renewal of an operating station, the rides require that notice be broadcast over the station. Hospital on Coast From THE DAILY Bureau HOLLYWOOD, Nov. 16.-"Esther And The King," 20th Century-Fox release, will have a benefit premiere the evening of Nov. 22 at the Vogue Theatre here. The following evening, the picture opens at Grauman's Chinese Theatre for an extended holiday run. The charity showing will benefit the Gateways Hospital building fund for the Jewish Personal Services group. The hospital will be a non-sectarian, non-denominational organization. More than $60,000 will be raised for the hospital fund. FCC Waives Rule ( Continued from page 1 ) vide a measure of relief in those cases where a licensee in good faith is unable to ascertain with certainty his obligation" to make sponsorship announcements under the anti-"payola" law passed by Congress last session. For motion pictures, the most general impact would be in regard to prons supplied free of charge. The waiver applies only until FCC adopts its final rules governing sponsorship identification announcements. It covers "filmed or recorded programs which have been or will be distributed for television broadcast use, irrespective of the production date of such programs." 'Payola' Requirements Apply FCC notes a further limitation to the waiver by stating that the 27 examples of sponsorship identification requirements set forth in the House Commerce Committee report on the anti-"payola" law apply. Also applicable are FCC's rules relating to sponsorship identification in connection with programs involving the discussion of controversial issues of public importance. A spokesman for the Alliance said that a preliminary look at FCC's bare announcement indicates that FCC used careful language in drafting the waiver but that it appears to give the practical relief requested by the industry. The text of FCC's order in this matter is not yet available. DGA Dinner ( Continued from page 1 ) Feb. 4 to coincide with the Hollywood dinner which will take place at the Reverly Hilton Hotel. Frank Capra, DGA president, said that the guild is looking into means of connecting the two dinners, either by loudspeakers, amplified telephone or closed circuit television. In order to compensate for the three-hour time difference between the coasts so that the awards may be given simultaneously, Eastern awards will be presented before the dinner, while the Western group will make its representations following the dinner, Capra said. About 1,200 directors and their guestes are expected to attend each affair. LEADERSHIP The capacity to lead develops naturally in certaii people. It is so with some publications. In a publication, leadership develops naturally fronj Editorial Enterprise plus Journalistic Responsibility These twin qualities are inherent in the very origii and growth of MOTION PICTURE DAILY. Thej are basic to the meaning of the phrase — All tht News That Is Netvs — in which the cornerstone oi MOTION PICTURE DAILY policy is proclaimed hi the masthead. They require that MOTION PICTURE DAILY's en^ tire field of interests be constantly observed with knowledge of the business necessary to appreciate the significance to it of event and opinion . . . and that reports of everything newsworthy be verified for fact, and for authentic interpretation of fact. This process produces news — not rumors, not mere reports, but news — all of it that is news ! This isn't doing it the easy way. This way takes | nation-wide, even world-wide reportorial resources. It requires editorial acumen, persistence, integrity. To pursue facts resourcefully, appraise them knowledgeably, verify them responsibly — that is MOTION PICTURE DAILY's way. It is imposed on personnel as the source — and the price — of leadership. MOTION PICTURE DAILY ALL THE NEWS THAT IS NEWS CONCISE AND TO THE POINT