Motion Picture Daily (Oct-Dec 1960)

Motion Picture Daily Friday, November 18, Television Today NAB Fall Meeting In Chicago Mon. Special to THE DAILY CHICAGO, Nov. 17-Broadcasters will gather in Chicago on Monday for a fall conference of the National Association of Broadcasters. Major attention will focus on people, politics, problems and profits. The two-day session at the Edgewater Beach Hotel is the seventh in a series of eight held in as many cities this fall. Edward C. Quinn, president of Chrysler Motors Corp., will be the principal speaker at a second-day luncheon on Tuesday. Merrill Lindsay, executive vice president of WSOY (AM-FM), Decatur, 111., a member of NAB's three-man policy commitee, will address the first-day luncheon Monday. Theme 'People— and Profits' The first morning general session Monday, will feature the overall theme of "People— and Profits." A joint session on "Broadcasters and Politics" will be held in the afternoon. Separate radio and television sessions are scheduled for Tuesday morning. Mig Figi, general manager of WAUX, Waukesha, Wis., will preside at the luncheon Monday. Figi is a member of the NAB Radio Board of Directors. Ward L. Quaal, vice president and general manager of WGN, Inc., Chicago, will preside at Tuesday's luncheon. Howard H. Bell, NAB vice president for industry affairs, will preside at the opening "People— and Profits" session on Monday morning. Three other NAB officialsWilliam Carlisle, manager of station relations; John M. Couric, manager of public relations, and James H. Hulbert, manager of broadcast personnel and economics—also will participate. Professor Leo A. Martin, Michigan State University and a member of the board of directors of the Association for Professional Broadcasting Education, will discuss efforts by the NAB and the APBE to speed up the flow of qualified employees into the broadcasting industry. 'Politics' Session Slated Vincent T. Wasilewski, NAB's vice president for government affairs, will preside at the afternoon "Broadcasters and Politics" session. Other participants are Bell and John F. Meagher, NAB vice president for radio, and Charles H. Tower, NAB vice president for television. Meagher will preside at the Tuesday radio session when problems peculiar to that medium will be canvassed. George J. Volger, general manager of KWPC, Muscatine, Iowa, and a member of the NAB Radio Code Advertising Must Spread Demand for Progress, Television Bureau Is Told Advertising is the form of communication that must help spread the demand for progress and the progress of America will be measured by the progress of discontent, the Television Bureau of Advertising said yesterday in a major presentation before some 2000 members, advertising and agency executives and other invited guests. The presentation, staged in the Grand Ballroom of the Waldorf-Astoria Hotel for the bureau's sixth annual meeting, was titled "The Progress of Discontent." "The spark that turned quiet, contented peacefulness into the rush and growth and strength that is America today is the spark of discontent— the desire for improvement and willingness to do something about it," TvB said. Advertising Called the Answer "Mass awareness," the bureau continued, "is die key to mass production and mass awareness can only come from mass communication which is advertising. For more awareness, more production, more effective living, we need more advertising." The presentation was made by Norman E. Cash, TvB president and George G. Huntington, the bureau's vice-president and general manager. Visuals were screened through the use of a Cellomatic projector, four telemated 16mm film projectors, two high-speed film strip machines and an arc projector. Script and direction were under the supervision of Huntington. An individual or group that is Board, will participate in a review and discussion of the expanded Radio Code program. The theme will be "Self-Regulation Equals Self-interest." Ben Strouse, president and general manager of WWDC, Washington, will speak on "178,000,000 Program Directors." Tower will preside at the separate TV session Tuesday morning. Louis Hausman, director of the Television Information Office of NAB, will discuss the "Image Asset" of television. Hausman, a fonner network executive, has headed the TIO office in New York since it was organized in 1959 to conduct an industry-wide and nation-wide program of information about television. E. K. Hartenbower, vice president and general manager of KCMO-TV, Kansas City, Mo., and chairman of the NAB Television Code Review Board, will join Edward H. Bronson, NAB Director of TV Code Affairs, in a review of code activities. Their presentation will be entitled "Your Stake in Quality." William MacRae and George Lindsay, representing the Television Bureau of Advertising, will speak on "The Future of Television." contented, TvB said, makes little progress. On the odner hand, manufacturing or creating something starts with a desire created by discontent. Market and product research are really people research, which is the finding of people's discontent, the making of the product or the service or the form of communication that meets that discontent, the bureau reported. While the function of manufacturing is to make a product, that will fill a psychological or physical or spiritual need, "the function of advertising is to show the product that fills the need that created the product." "Advertising through its display of choices, creates competition, accelerates improvement . . . Advertising not only provides you the product and your choice, it also adds to the product itself, contributing that factor that so often leads one product to success, another to failure." 'Discontentment' Stressed No group of people are probably more discontent, TvB noted, than those in advertising. They are more intent upon spreading their own discontent, more dedicated to the belief that improvement and progress are possible if people will only desire it. "Television, because it is a conspicuous medium, is an easy critics' target. Advertising, because it is a conspicuous industry, is also an easy critic's target. Yet most critics blame both for supposedly forcing people to buy things. Too seldom is advertising blamed for not sparking discontent enough to lead people to action. . . AFTRA (N.Y.) Rejects Webs' Contract Offer The Eastern regional national board of the American Federation of Television and Radio Artists yesterday voted to reject the proposals by the four major broadcasting networks for a new contract. The current pact expired at midnight on Tuesday. No strike was called at that time, however, and the negotiations continued. Still to be heard from are the AFTRA board of directors for the regional territories of Los Angeles and Chicago. The Chicago chapter's vote is expected to be heard tomorrow, and it is reported that the Los Angeles group will make its decision known at the same time. Mayer, Bilgri ( Continued from page 1 ) legislative and taxation, Munio horzer, Casino Film Exchange; t practices, Irvin Shapiro, Films-Aro the-World; exhibitor relations, Ge Roth, Bentley Films; censorship, [ ford Weiner, Film Representaft Inc.; and membership, Richard don, Gordon Pictures. The board heard a report : Richard Brandt, member of the ex tive committee, on his talks with ficials of the Academy of Motion ture Arts and Sciences regar changes in the procedure for n nating foreign films. Brandt saic was hopeful something could worked out "on an amicable b.i in time for the Awards present' in 1962. Calls Regulation Unfair Under current Academy proce< only one picture from each coy can be submitted to the Academy award consideration and it must I been made within the year that judged for recognition. IFIDA lieves this to be unfair not only cause such a film may not have II released for public showing ui these rules but certain countries, I as France, produce several outstt ing pictures which would not q be eligible for consideration. In other action the IFIDA be; discussed a proposal for setting u voluntary arbitration system to ac disputes among IFIDA member; well as between them and exhibil This was referred to a committee! Mayer proposed of the boari broadening of the annual Bur; Award, which now is restricted foreign language films, to include E lish-language films from a for< country. As an alternative to chf ing the Burstyn Award he sugge1 a new special award for the Engl language pictures. This also was ferred to committee. UCLA Given Grant ( Continued from page 1 ) announced by Chancellor Fran! Murphy. Known as the Wald Art Awa: the two-part competition is open1 regularly-enrolled art students. ( or more awards totaling $1,000 be made in January, with the maining $1,000 to be presented! other winners (or winners) in spring. Dr. Lester Longman, chairman! the UCLA art department, said o testants must base their art work motion pictures currently under j duction by the sponsor, but would given complete freedom as to st medium, and the choice of sub matter. Supervision and judging of con will be handled entirely by a faci committee from the UCLA art partment. Dr. Longman said that any p chase of student work by Wald other producers would be a separ matter to be settled by the individ artist and the buyer.