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MOTION PICTURE
DAILX
TEN CENTS
j cceeds Pickman
[avis Named id-Publicity ead of Para.
m National Manager of 'partment for Two Years
lartin Davis has been appointed
ctor of advertising, publicity and limitation for Paramount Pictures
rp., Barney
aban, pres
'nt, announcyesterday. \ |j Davis suc
pds Jerome
;kman, whose
pointment as
mestic genAil sales manner of ParanJiiMint was an
tunced last
;ek. Davis
s been na
mal advertis
g, publicity and exploitation man
er under Pickman. In In announcing the new appointment Balaban said: "Davis' appomt\nt is a major step toward more
Itensive coordination of marketing
id merchandising that was indicated ( Continued on page 6 )
rrr II r 1 rFA Reverses Original Stand
FCC Unit Favors — — — ...
lu hl U K. Opposition to
OK to Phonevision x^hh
Pay-TV Unqualified
Martin Davis
By E. H. KAHN
WASHINGTON, Dec. 1. The Federal Communications Commission has been urged by its Broadcast Bureau to grant a three-year pay-tv license to Hartford Phonevision, Inc.
At the same time a brief filed with FCC by Marcus Cohn, attorney for the Connecticut Committee Against Pay TV and five local exhibitors, urged rejection of the license application.
Phonevision's lawyer asked that permission to engage in subscription tv be granted to WHCT, a UHF station in Hartford, owned by RKO General. ,
The Broadcast Bureaus bnetwhich is supposed to have no greater ( Continued on page 2 )
CIA to Back Officers In Suit by Cfias. Woolf
From THE DAILY Bureau
LONDON, Dec. 1. -Officers of the Cinematograph Exhibitors Ass'n. named in a suit by James Woolf, managing director of Romulus Films, will have full support of CEA with solicitors of the organization instruct( Continued on page 6)
Exhibitors Make Decision After Long Debate; Davis Report Strong Influence
By WILLIAM PAY
t nwnON DEC 1 -The "unqualified opposition" of exhibitors to tollLONDON, DEC . 1 in 4 ^ ^ q{ ^ Cinematograph
television was expressed ^ today b y ^ ^ by ^
Exhibitors Ass^jn^epOTt^i^ government's Pilkington committee.
'Cimarron' Premiere Stirs Oklahoma City
By SIDNEY RECHETNIK
OKLAHOMA CITY, Dec. l.-Second day of the two-day celebration heralding the governor's invitational world premiere of "Cimarron" here tonight saw the continuation of whooping-it-up and special festwe events welcoming guests of M-O-M which included the pictures stars, Glenn Ford, Maria Schell, Anne Baxter-and some 50 representatives of the press from all over the world. The festivities got under way this ( Continued on page 3 )
£2 Million Paid for 22 Jine-Thomas Post-'48s
Theatrical and television distribuon rights to 22 post-1948 features ■roduced by Pine-Thomas Corp. for 'aramount Pictures release have been cquired by Colorama Features, Inc^ or $2 000,000, it was announced ,-esterday by Jules Weil, Colorama president.
I The 22 films will be available for heatrical re-issue and tv distribution iccording to Weil. The films are: El ' Continued on page 6 )
'Fortune' Says Agencies Study Intry Of Commercials Into Jubscription TV
Advertising agencies already are giving thought to their of making
a place for commercials in pay-tv, if and when it arrives, the Decembe^issue of Fortune magazine reports.
The Young & Rubicam agency Fortune says, sent representatives to Etobicoke, Ont., to make its own survey of viewer reaction to the idea of commercials on the paid-for tv programs among the subscribers to Paramount Pictures' Telemeter operation there.
Asked how they would feel it the price of the program were reduced when commercials appeared, a majority said they would not object to ad
vertising before and after the programs, but they would strongly object to interruptions for commercials, Fortune reports.
The article takes note of film producers' hopes for a bonanza from pavtv asserting that Hollywood already is thinking in terms of turning out 1,000 or more features a year against 250 currently.
The article in general is favorable ( Continued on page 3 )
Contrary to expectations, the CEA council did not include in its recommendations that exhibitors should be given the opportunity to participate if the government decides to introduce pay-tv here. This clause had been contained in an early draft of the CEA report submitted to the council early in November.
Amendment of the original recommendations was approved by a "very large majority" of the CEA delegates. They made their decision after a lengthy debate, which was obviously influenced by a report made by Alfred Davis, CEA president, on his survey of toll-tv in the United States and Canada.
In a 5,000-word document on the subject Davis called toll-tv "possibly the most insidious and severe form ( Continued on page 2 )
ABC Representatives On 'Oscar' Show Set
Jerry Zigmond, recently appointed ABC director of promotional activities for the Academy Awards "Oscar" presentation; Elliott W. Henry, Jr., director of tv network press information, Western division; and Carroll Nye, publicist of the tv network press information staff, will be ABC's representatives on the Academy of Motion Picture Arts and Sciences' public relations coordinating committee for the 33rd annual "Oscar" presentation. This was announced yesterdav by Mi(Continued on page 6)
LABORATORIES, INC. Complete facilities for every film
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