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Leatrice
Joy
finds the preparation of
ST. CLAIRE’S
Perfect
MAKE-UP
as interesting to watch ... as she has found this triumph over ordinary grease paint satisfactory to use.
A New Principle in Make-up/
.VFTER five years of intensive experimenting and rer\ search in the principles of cosmetic science, there has been developed in St. Claire’s Perfect Make-Up a single cosmetic that has proved to be a literal triumph over cold cream, face powder and grease paint, and that achieves the distinct advantage of cutting the time necessary for application from forty-five minutes to five.
Where ordinary grease paint has a contracting effect upon the surface muscles of the face, directly under the skin, and when dry imparts a degree of stiffness that limits expression, this new triumph of make-up art leaves the facial muscles free to obey the will of the artist.
Once applied — and it takes but five minutes when one becomes accustomed to its use — it will remain impervious to wind, water, dust, heat, perspiration or wind-blown sand. At the end of the day’s work, even though that extends far into the night, your make-up is as fresh and distinctive as when first applied.
St. Claire’s Perfect Make-Up is no longer an experiment but a proven cosmetic that has been tried and tested by the profession. It requires no cold cream base, takes but a few minutes to apply and will remain perfect until the time for its removal, when it may be washed off with ordinary soap and water.
Regularly put up in 2-ounce jars, price $2.
SEND FOR INTRODUCTORY JAR CONTAINING ONE OUNCE
SPECIALLY PRICED AT $1
HARRY L* SEIGELMAN LABORATORIES
412 Taft Bullding
Hollywood