The Motion Picture Director (1927)

60 THE MOTION PICTURE DIRECTOR OF HOLLYfVOOD February Hollywood School for Girls oldest Private School in Ilollyviood — Accredited BOARDING AND DAY PUPILS KINDERGARTEN— GRADF:S—H1GFI SCHOOL Languages — Music — Dramatics — Art — Dancing Intensive college preparation for high school graduates ivho wish to complete their credits ALL SPORTS After-School Playground Director Second Semester Opens February First Louise Knappen Woollett, Principal 1749 La Brea Avenue, Hollywood, California Phone: GRanite 4801 k. ciuiFFiTiis C EHTIE'IKD PUBI>IC ACCOL NTANT MEMBER CALIFORNIA STATE SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS MEMBER AMERICAN SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS MEMBER AMERICAN ARBITRATION ASSOCIATION registered practitioner before u. s. board of tax appeals II— H WISHES to ANNOI NCK THE OPENING OF A KHANCH OFFICE AT fill TAFT BUILDING, lliSO NOKTII VINE .STHEET, FOR THE CON. VENIENCE OF HIS HOLLYWOOD CLIENTS IN CONNECTION WITH HIS PUBLIC ACCOUNTING PRACTICE AND INCOME T.\X SERVICE. Office, (iLAiisTO.VE T~08 Reside.vck, HE.mpstead .adOO American and European Novelties VALUES VARIETY J/f 'y/iousand Gifts of Distinction “ Near Vine St. Ho%u>O0d 6326 HyLLy'VWP-BLVP H'7LLyWW[7't;/9UF Watch Our Windows Are Pictures Improving (Continued from Page 57) “Vogues are a form of competition that really have done much for film im¬ provement, It has become an accepted fact in the film world that when a cer¬ tain new type of picture is a success, there will be many prototypes from the cameras of other producers. And each of those ‘follow-up’ films seeks to sur¬ pass all previous works of the same type. For instance, ‘The Sea Beast’ estab¬ lished a vogue for sea pictures which is still going on. ‘The Big Parade’ started an avalanche of war pictures. There have been two vogues of pirate stories, one begun by ‘The Sea Hawk,’ another now in programs, started by ‘The Black Pirate.’ ‘The Covered Wagon’ was fol¬ lowed up by almost countless pictures of a similar type. Each of these vogue pictures does its bit toward film im¬ provement by attempting to outdo its competitors in the same field. Some¬ where along the line its makers catch something that is permanent for the bet¬ terment of films and another step is taken. “In the last analysis there are so many factors responsible for the making of better pictures, that a separate article could be written about each one — yet I consider the public the most important because after all it is the public for whom the entertainment is made and it must be satisfied or else the pictures will not show a profit. Public demand places the motion picture in the peculiar position of being unable to stop improv¬ ing. It dare not stand still. The in¬ centives for improvement are too great and the penalties for not improving too severe. The high water mark of today will only be the sea level of tomorrow, and there is always the encouraging realization that there is no permanent pinnacle, but there is always a tem¬ porary one which it is worth while to reach while seeking to climb to unat¬ tainable perfection.” MILLS & CAPUANO TAILORS and BREECHES MAKERS Venice Boulevard at Western Avenue Phone EMpire 7480 Rex Taylor will be responsible for the continuity of “The Road to Ro¬ mance,” to be produced by First Na¬ tional under tbe management of Charles R. Rogers. This is the story which will glorify the commercial traveler and for which a contest will be inaugurated among traveling men to select a fitting permanent title. Leatrice Joy has completed her star¬ ring role in “Nobody’s W^idow,” under the direction of Donald Crisp, and will take a brief vacation before facing the cameras again for her next De Mille picture.