The Exhibitor (1954)

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iFor the 28th straight year •••the Publishers of MOTION PICTURE EXHIBITOR offer a com¬ pletely FREE service to ALL Theatremen • • • whether they subscribe or not! The Big, Two-Color 1955 is now being mailed! • LARGE ENOUGH (18 in. x 24 In.) to be seen at a distance, but neat enough to grace the nicest theatre office. • 14 MONTHS (December '54 to January '56) all on one sheet to facilitate forward and backward booking use. • ALL DATES and HOLIDAYS clearly shown on each calendar day where their boxoffice value can't be missed. • ESPECIALLY DESIGNED for booking purposes by the Publication that is "Theatre-Wise" in all services. YOUR R£S£RVATION CARD HAS B££N MAIL£D ••• JUST RUSH IT BACK TO US! • • •