The Exhibitor (1954)
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MOTION PICTURE EXHIBITOR
29
Miscellaneous
In The Newsreels
In All Five;
USA: Election results.
In Addition to the Above;
Movietone News (Vol. 37, No. 91) New York City: Queen accepts gift in memory of her husband. Hampton Roads Naval Base, Va.: Destroyers crash during man¬ euvers. Italy: Pope Pius crowns Holy Mother. France: Motoball. New York: National horse show.
News of the Day (Vol. XXVI, No. 221) India: Children greet Nehru in Bombay. Italy; Pope Pius crowns Holy Mother. England; Latest lingerie fashions. Laurel, Md.; International turf classic.
Paramount News (No. 24) France: Crusade leaders report on tour. Laurel, Md.: International turf classic.
Universal-International Newsreel (Vol. 27, No. 619) England: Latest lingerie fash¬ ions. Seattle: Grunt and groan gridders. Los Angeles, Cal.: Lions claw Rams.
Warner Pathe News (Vol. 26, No. 26) New York: US kids aid UN needy chil¬ dren’s fund. New York: National horse show. Laurel, Md.: International turf classic. Los Angeles: Lions claw Rams.
In All Five:
San Diego, Cal.; Pogo plane makes first level flight.
In Addition to the Above;
Movietone News (Vol. 37, No. 92) Washington: President and Mrs. Eisen¬ hower host England’s Queen Mother at White House. Sweden: Mrs. Carl Sommerlatte, U.S. diplomat’s wife, routed by Russians, enroute home. Germany: Nazi war criminal Von Neurath freed. San Diego, Cal.: Navy’s “Sea Dart” crashes in test flight. New York: Marlon Brando’s fiancee. Josanne Mariani, arrives from France. Football: UCLA routs Oregon; Ohio State downs Pittsburgh.
News of the Day (Vol. XXVI, No. 222) Egypt; Premier Nasser cheered on visit to towns of the Nile Delta. Washington: Soviet Embassy celebrates 37th anniver¬ sary of Bolshevik Revolution. England: Mrs. Carl Sommerlatte, U.S. diplomat’s wife, routed by Russians, en route home. West Germany: Chimps. Football: Army routs Yale; Arkansas downs Rice.
Paramount News (No. 25) Washington: President and Mrs. Eisenhower host Eng¬ land’s Queen Mother at White House. Chicago: TOA honors Danny Kaye. Cary, Ill.: Damon Runyon fund gets mink en¬ dowment. Washington: Copyright pact signed by President. West Germany: Chimps. Football: Army routs Yale.
Universal-International Newsreel (Vol. 27, No. 620) San Diego, Cal.: Navy’s “Sea Dart” crashes in test flight. Spain: Stassen and Franco meet. Trieste: Italian Presi¬ dent reviews troops. Football: Iowa vs. Purdue; UCLA routs Oregon.
Warner Pathe News (Vol. 26, No. 27) Washington: Crippled plane lands safely on its nose. Chicago: Thousands fed in defense test. Germany: Nazi war criminal Von Neurath freed. Egypt: Moslem Broth¬ erhood seized after attempted assassination of Premier Nasser, in Cairo. Los Angeles: Christmas seal drive opens. Football: UCLA routs Oregon; Army routs Yale.
"This Is Your Army" Prints Set For Joint Distribution
NEW YORK — Distribution to ex¬ changes of prints for “This Is Your Army,” 55-minute Technicolor picture produced for the Department of De¬ fense, will begin on Nov. 27, it was announced last week by Robert W. Coyne, COMPO special counsel. Re¬ lease date of the picture is Dec. 13.
Nine major companies are cooper¬ ating with COMPO in distribution of the picture, the general sales man¬ agers having divided the country into areas with certain exchange territories allotted to each company.
Distribution of press books, pre¬ pared by the 20th-Fox publicity de¬ partment, will begin shortly by Na¬ tional Screen Service, which also will distribute the trailer.
Cal. House Files Suit
Hollywood — An anti-trust action was filed in U. S. District Court, Los Angeles, last week by Burton Jones, Capri, San Diego, seeking $60,000 and injunctive re¬ lief to restrain six distributors. Fox West Coast, and other theatre operators from alleged unlawful practices and conduct. Defendant distributors include MGM, U-I, Columbia, 20th-Fox, Warners, and Buena Vista.
McNerney Is Mourned
San Francisco — Dennis J. McNerney, veteran partner of Joseph A. and A. Blumenfeld, owners, Blumenfeld Theatres, a circuit operating 38 houses in this area, died at his home last week.
In addition to his widow, he leaves two sons and two daughters.
Lapkin Buys SW Common
Washington — The Security and Ex¬ change Commission reported last fortnight that Nathaniel Lipkin, vice-president, Stanley Warner Corporation, had pur¬ chased 11,241 shares of common stock in the corporation.
Three Campaigns Set For UAs ^Mistress'
New York — Three important national co-op promotions comprising national ad¬ vertising and local retail support have been set in behalf of United Artists’ “The Golden Mistress,” it was announced last week by Francis M. Winikus, national director of advertising, publicity, and exploitation.
Purified Down Products, manufacturers of cushions and pillows, will boom the action thriller with big-space ads featur¬ ing Rosemarie Bowe in Good Housekeep¬ ing and The New York Times Magazine. Special counter cards and window stream¬ ers will hypo dealer assistance in depart¬ ment stores, furniture stores, decorating and home furnishing shops throughout the countiy.
The Berkray Coat Company will back “The Golden Mistress” with a big-space insertion in Look magazine featuring John Agar. Penetration on the local level will come from newspaper co-op ads timed to break with local engagements.
Fordham Shirts is spotting a heavylineage display in The New York Times Magazine featuring Agar. Department stores and haberdashery shops carrying the Fordham line in every exchange area of the United States and Canada will pro¬ vide window displays combining scene stills and prominent playdate announce¬ ments.
Tabloids Herald "Brummell"
New York — MGM announced last week that tabloid heralds of above average quality are now available on “Beau Brummell” through Cato Show Printing Com¬ pany, Inc., Cato, N. Y. The heralds contain extensive art from the film and stories purporting to be on-the-spot accounts of the activities of the personages in the historical film.
Starring in this production are Stewart Granger, Elizabeth Taylor, and Peter Ustinov.
LOUDSPEAKERS
9356 Santa Monica Boulevard Beverly Hills, California
. . . for the best stereophonic
sound ! "Specialists in Motion Picture Sound”
161 Sixth Avenue,
New York 13, New York
November 17, 1954