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CANDYDLY
SPEAKING
If an exhibitor remains who has any doubts that concession operation plays an increasingly important role in the theatre business, the activity in the exhibition hall of Chicago’s Conrad Hilton Hotel during the recent TESMA-TEDA-TOAIPA trade show and conventions would have dispelled them.
For the first time, the International Popcorn Association participated in the event, and lively exhibitor interest in the new products and techniques designed for more efficient off-the -screen selling gave eloquent testimony that IPA booths and forums were among the more informative aspects of the huge exhibitor conclave.
An interesting sidelight to the discus¬ sions on extra profits items was an '• account of the surprising success with the sale of hot dogs in indoor theatres in cer¬ tain areas. Drive-ins have long recog¬ nized the value of merchandising this item and the discussion indicated that certain indoor houses as well might find the popular frankfurter an important part of their extra profits operation.
The question was raised whether the¬ atres were overpricing concession items through the handhng of more expensive merchandise. Examples offered indicated, however, that the public was highly sus¬ ceptible to effective merchandising, and, if properly packaged and presented, the introduction of certain higher priced extra profits items could very well increase concession income all the way down the line.
TOA delegates attending the compre¬ hensive concessions forum also learned much from experts on various phases of concession sales. New vending machines, on display at the trade show, were dis¬ cussed in detail, and the forum also served as a sounding board where small theatremen could reap the benefits of mer¬ chandising and research conducted by the large circuits.
IPA’s convention debut was indeed auspicious, and congratulations are in order for outgoing president John J. Fitzgibbons, Jr., his successor, Bert Nathan, and all connected with the trade show and forum.
— Al Erlick.
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Cooperating with THE COUNCIL ON CANDY OT the national CONFECTIONERS' ASSOCIATION
Popcorn Is A Nutritious Food
^Cooperating with the
INTERNATIONAL POPCORN ASSOCIATION
Dedicated to serving the popcorn and concessian industries.