The Exhibitor (1954)

Sizes Available In the four and one-half inch module, tiles are available from one and one-half inches square to strips one and one-half inches by six inches. An interesting use of the one and one-half inches by six inches size was obtained in an Albany theatre, where the manager, who catered primarily to a youthful audience, had his candy stand tiled in peppermint stick colors. This was done with alternating stripes of white and red. The novel design and the immaculate appearance of the stand demanded the attention of patrons. The result was a significant upturn in the sale of refreshments. The strength and toughness of porce¬ lain enamel is especially important to you as an exhibitor. Since it is a public place, your theatre is subjected con¬ tinually to wear and tear by hundreds of thousands of people. However, the porce¬ lain surface will retain its luster and newness no matter how roughly it is treated. It is also immune to most types of vandalism. Kicks and scuffs wipe off easily, as do lipstick and crayon smudges. A heavy club smashed against a wall tile will only dent, not shatter, the tile, which can be easily replaced. A sharp knife will not scratch its surface. Colors Most of your theatre is in subdued, dim light. The use of color, therefore, in the lighted sections is vital in establish¬ ing the theatre’s personality and char¬ acter. Porcelain can be made in virtually every color of the spectrum, thus allow¬ ing your decorator to give full range to his imagination in beautifying your theatre. Restrooms, for example, used to be tiled in sharp white, a color more appropriate for hospitals. However, it has been shown that the public is pleased with more strik¬ ing combinations of colors. You’ll be making a big hit with your patrons by styling their restrooms in pleasing hues and modern contrasting colors. You can further highlight the decor of your rest¬ rooms with colorful porcelain bathroom accessories. These fittings are mounted flush with the tiled area, yet fasten directly to the underwall structuie. They are designed to become an integral part of the wall in appearance as well as strength. If your decorator wishes your lobby and Closed Circuit TV Big Business New York — “Closed circuit television has come of age in the past 12 months as a potent selling tool for American in¬ dustry,” William P. Rcsensohn, newly elected president of Box Office Television, Inc., said in a year end report to company stockholders. In reviewing the company activities for 1954, Rosensohn reported an average of one closed circuit coast-to-coast meeting per month for a top rated industrial con¬ cern with a total gross volume of close to one million dollars. The dozen closed circuit programs car¬ ried via BOTV’s facilities were witnessed lounge refinished, he can choose from a full range of porcelain colors to create any impression desired — exuberance, perhaps, in the lobby, with bold gay colors. For the lounge decor, you might wish to suggest a restful dignity by using soft tones and muted colors as the basis for your design. Even if you are contemplating only a limited amount of remodeling within your theatre, porcelain enamel can be of use to you. The versatility of color, size and shape of porcelain enable it to work easily into virtually any type of color scheme. Its unique durability, and its ability to withstand the continual wear and tear of all kinds of weather and the heavy traffic of theatre clientele, make it particularly appropriate for use in motion picture theatres. by over 300,000 people. In one instance, a two hour program produced for Ford, 35,000 people viewed the telecast, the largest audience ever to be joined to¬ gether by large screen closed circuit video, it was claimed. For the coming year, Rosensohn expects his company to double the number of closed circuit TV business meetings and conventions to a total of 50 with an in¬ creased income of $2,500,000. In the field of technical advances, Ros¬ ensohn told his stockholders that the coming year should see the beginnings of widespread use of color TV in the closed circuit field. Also, his research department is experimenting with the possibilities of a type of TV similar to CinemaScope. THE NEW STELMA STEREOPHONIC SOUND SYSTEM THAT IS INTERCHANGEABLE WITH OPTICAL OR MAGNETIC SOUND EQUIPMENT ^ PARAMOUNT (VISTAVIS ION )-MGMWARNERS ^ L ARE RECORDED IN PERSPECTA SOUND J STELMA PERSPECTA INTEGRATORS P have been fully tested and approved for field use by C. Robert Fine, inventor and President of Perspecta Sound, Inc. STELMA PERSPECTA INTEGRATORS _ P are completely interchangeable with single optical and magnetic sound tracks. A simple to operate 3-way switch is available at small extra cost. The integrator comes complete at no additional charge over minimum price, although it includes power, input transformer, pre-amplifier base and treble equalizers and 3 output balancing controls. Pre-wired in a standard rack if requested. Installation time just a matter of hours. IMMEDIATE DELIVERY AT LOWEST MANUFACTURERS PRICES Available only through established equipment dealers ELECTRONICS • 389 LUDLOW ST., STAMFORD, CONN. • STAMFORD 4-7561 January 5, 1955 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-9