The Exhibitor (1954)

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A night view of the large marquee sign at the new Miracle Mile Drive-In. It is 57 feet long and 33 feet high, making it one of the largest ever erected. Wagner Sign Service letters were used. The New Miracle Mile Is Ohio's First 12 Month Drive The first drive-in theatre in Ohio equipped with in-a-car heaters for year-around operation, the Miracle Mile Drive-In, was opened in Toledo late in November. This new drive-in is one of but four such theatres east of the Mississippi and north of the Mason-Dixon Line now operating 12 months in the year. The ina-car electric heaters which operate off the speaker stands, were supplied by Arvin. Plans were changed several times dur¬ ing construction to enable the builders to take advantage of new and improved equipment and ideas. The present facilities for 1,500 cars will be increased to 1,870 cars in the spring, making it one of the largest in the United States. Costing in excess of $500,000, the drivein is located on Toledo’s new “Miracle Mile,” almost directly across from a $20,000,000 shopping center now being built on Jackman and Laskey roads, west of the city. It is owned by the Glass Mile Drive-In Theatre, Inc., and managed by Theatre Operating Company, both of Toledo. A1 Boudouris, owner of the latter company, engineered and installed the projection, sound and field equipment. The theatre was completed 14 weeks and two days after ground was broken despite 21 days of rain that prevented any outside work. IMM V i:-liX tih<:atiii:s The Miracle Mile Drive-In has a cafe¬ teria-style concession stand, provides double ramping to bring all cars closer to the screen, and is equipped with high¬ way-type maintenance equipment for snow removal in winter. The projection booth is equipped for wide screen and standard films, as well as stereo sound. In The curved screen tower was designed for the presentation of all the new wide¬ screen projection processes, the screen itself being 60 by 120 feet. With the pro¬ jection booth 425 feet from the screen, it is one of the longest projection throws in the country. The screen tower consists of six steel frames set in nine bases and is of the “pin-type” construction with pipes of 10inch diameter embedded in concrete. It is designed to withstand wind stress up to 125 miles per hour. In fact, towers of identical construction and design, with¬ stood all three of the hurricanes which swept the East last year, it is claimed. To speed entrance and exit, the Miracle Mile installed box offices strategically placed to handle six entrance lanes in¬ stead of the usual two. There are 12 exit lanes instead of the four which are common practice. The marquee, said to be one of the largest in the world, is 57 feet long and (Continued on page PT -15) Seen (left) is the large and fully equipped cafeteria which has four cashiers to handle the more than 3800 patrons who can be served in an hour, according to the management. The field (right) has double ramping, and in-car heaters are made available to patrons for winter operation. PT-12 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR January 5, 1955