The Exhibitor (1954)

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1 2 Month Drive-In (Continued from page PT-12) 38 feet high and utililzes the interchange¬ able letters manufactured by Wagner Sign Service, Inc., Chicago. Dickey Advertising Service of Marion, Ind., designed and erected the marquee. The refreshment building is 92 by 90 feet and is equipped with the latest stainless steel units and conveniences and, with four cashiers working, can handle in excess of 3,800 persons per hour. It will be operated by tl^e Berio Vending Company. This building also houses the projection booth and rest rooms. The latter are equipped with the npwest and most mod¬ ern of sanitary cpnveniences and are finished in glazed tilg. The entire building has a terrazo floor which took six weeks to grind and polish with a crew working seven days a week. The newest in projection and sound equipment was installed. This includes three Century water-cooled projectors; high fidelity stereophonic sound. Strong Super 135 project arc lamps. Strong 135ampere selenium rectifiers, four-inch diameter Kollmorgen objective lenses and Bausch & Lomb anamorphic lenses. A full 1,800 watts of undistorted audio power are available to the Eprad threeunit, high fidelity, stereophonic sound speakers from the Century amplifiers which were specially modified and engi The boxoffices have been placed so that they can use six entrance lanes. There are 12 exits. A rear view of the tower which is designed to withstand wind stress up to 125 miles per hour. neered. A specially designed sound equip¬ ment rack was used for the installation. Some idea of the size of the Miracle Mile Drive-In can be had from the fol¬ lowing facts: It is located on a 22-acre site about four miles west of Toledo on a highly traveled highway which is expected to be made into a six or eight-lang express¬ way in the near future. There were 5,000 yards of concrete and 25,000 yards of stone i:ised in its con¬ struction. If 190,000 feet of underground wiring used were converted into 14-gapge wire it would amount to 10,000 miles, enough to cross the United States three times. When the theatre is in full operation, the connected electrical load is equal to that used by the city of Maumee, popu¬ lation 6,000, located just southwest of Toledo. Pre-opening promotions, included the mailing of a specially prepared comic book mailed to 60,000 Toledo homes; a satura¬ tion campaign on both radio and TV; bus cards; bumper strips; downtown window displays of the equipment being used; various hand-outs and even a Santa Claus “arriving early so he wouldn’t miss the grand opening” working the downtown streets. Full page newspaper ads were also utilized. Boudouris, who will operate the Miracle Mile, operates five other drive-in theatres in Ohio. Superscope Prices Drop Hollywood — The price of Superscope anamorphic lenses were reduced more than 40 per cent on Jan. 3, it was re¬ vealed last week, and distribution will be on a direct factory to exhibitor basis thereafter. Co-inventors Joseph and Irv¬ ing Tushinsky announced that they were dropping the price so that the lenses will be within the reach of all theatre exhibitors. Two lens-grinding companies and one casting foundry are now engaged in turn¬ ing out the lenses _and housings in order to keep up with orders, it is claimed. Proper Carpet Cleaning (Continued from page PT-6) furniture before shampooing. However, furniture may be moved to one side while one-half of the carpet is shampooed, and moved into cleaned portion while doing the other half. If it is necessary to keep furniture on a damp carpet, place a piece of blotting paper, heavy cardboard or aluminum foil beneath each leg immedi¬ ately. Any metal that rests on damp areas may cause rust stains. The statement that in order to succeed in the motion picture theatre field it is necessary to start at the bottom, has a — ^ very practical application in the mainten¬ ance of a theatre. The floors, and the materials that coyer them are an ex¬ tremely important part of the decorative scheme. They help to establish part of the individual atmosphere that is to be found in any well-run house. Therefore, it is the wise exhibitor who pays close atten¬ tion to such a fundamental thing as attractive, well-kept and clean carpeting. Altec Service Contract For 14 Brandt Theatres New York — A contract has been signed between Stepamclau, Inc., a Brandt the¬ atres subsidiary, and Altec Service Cor¬ poration, covering the sound equipment in 14 houses in New Jersey. Negotiated between Marty Wolf, Altec assistant sales manager, and Arthur Som¬ mer, representing the Brandt interests, the contract provides for the services of Altec field engineers in the following Jersey theatres: Belvidere, Belvidere; Roy, Blairstown; Clinton Point, Clinton; Hunt¬ erdon, Flemington; Franklin, Franklin; Barn, Frenchtown; Strand, Hackettstown; Strand, Lambertville; Court Square, New¬ ton; Newton, Newton; Sparta, Sparta; Sus¬ sex, Sussex; Washington, Washington; and Drive-In, Ringoes. MORE THEATRES HAVE WAGNER CHANGEABLE COPY DISPLAYS than all other makes! Write for free catalog WAGNER SIGN SERVICE, Inc. 218 S. HOYNE AVE. • CHICAGO 12, ILL. EQUIPMENT & SUPPLIES £y£Ry Theatre Reect! NATIONAL THEATHf SUPPLY for VistaVision Rce-CoRED For DRIVE-INS & THEATRES with HUGE, WIDE AREA SCREENS • CARBONS. Inc BOONTON. N J for Cinemascope January 5, 1955 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-15