The Exhibitor (1954)

MOTION PICTURE EXHIBITOR NT-3 Seen recently at the American premiere of the prize-winning Japanese film, “Gate Of Hell,” Guild, New York City, were, left to right, John D. Rockefeller, III, president, Japan Society, Shirley Yamaguchi, Japanese actress; and Jun Tsuchiya, Japanese consul-general the Adirondack resort village with Ray Smith, Warners local manager. Guests at Tii-State Automatic Candy Corporation annual Christmas party, in the Variety Club rooms, included Mr. and Mrs. John Gardner, Turnpike DriveIn, Westmore; Charles A. Smakwitz, Stanley Warner zone manager; Eugene Gannott, John Gottuso, Mrs. Mai'ge Flanagan, Helen Schreck, and Jim Blackburn, Palace. Manager George H. Schenck played host. Schenck and his wife travelled to Buffalo for the yuletide celebration staged in Sheraton Hotel by Irving Fried, president, Tri-State, and Mrs. Fried. Kingston The completely remodelled Broadway will be dedicated as the Community on Jan. 14 with a gala premiere of MGM’s “Bad Day At Black Rock,” it was an¬ nounced by Walter Reade, Jr., president, Walter Reade Theatres. The moderniza¬ tion, which has been underway for nearly six months at a cost in excess of $25,000 will make the new Community the showplace of mid-Hudson Valley. It will be one of the newest and most modern thea¬ tres in the entire state, if not the nation, Reade said. The renovations, which in¬ clude a new Colonial-type front and a virtual complete rebuilding within the Kinemins, electronically-controlled dolls from Michael Myerberg’s “Hansel and Gretel,” RKO release, were utilized re¬ cently to re-create this scene in a major display window of the East River Savings Bank, Rockefeller Center, New York. Credits in the display publicized the more than 100 New York area thea¬ tres which had the film as their holiday attraction. Art Linkletter and other stars are seen talking to patients at the Will Rogers Memorial Hospital, Saranac Lake, N. Y., during their visit at the world premiere at the Pontiac, Saranac Lake. Seen are George O’Hanlon, Gonzalez-Gonzalez, Linkletter, and Tab Hunter. Robert Shapiro, managing director. New York Paramount, recently used a blow¬ up of the Women’s Home Companion display plugging the condensation of Thomas B. Costain’s “The Silver Chalice,” the Warner picturization of which is current at the theatre. four walls, is being accomplished without closing the theatre. Prominent political, civic, industry and social personalities will take part in the premiere, which MGM has selected as one of three in the entire country to be saluted on an industry-wide testimonial to the motion picture theatres. Several other film com¬ panies have pledged that they will join with MGM in assembling a group of important Hollywood stars for an inperson visit to Kingston for the premiere. Arrangements were made, Reade said, directly with Nicholas Schenck, presi¬ dent, MGM; Charles M. Reagan, MGM’s general sales manager; and M. L. Simons, director, MGM’s exhibitor rela¬ tions department. Reade added that MGM’s selection of Kingston as a recip¬ ient of the “salute” would bring the city nation-wide publicity, since MGM will utilize its entire public relations facilities to focus attention on the event. He said his organization and MGM are working on plans to bring New York City news¬ papermen and representatives of the news wire and feature services to Kings¬ ton by special train or bus for the premiere. Help of Kingston officials, clubs, and business organizations in making the premiere a community-wide event will also be sought, Reade said, stating that he is working with Station In connection with the recent showing of LI-I’s “Saskatchewan,” this d’splay was set up in the lounge of the Roose¬ velt, Union City, N. J., with the co¬ operation of Trans Canada Airlines. F'rom left to right are stewardesses Helen Shead and Dolores Pothier, examining the display, and miniature models of TCA planes, some of which were presented to patrons. WKNY-TV, Kingston, to secure remote TV equipment in order to cover the premiere “live” direct from the theatre. MGM’s participation is in line with the company’s policy of saluting the nation’s theatremen during 1955 to make the pub¬ lic aware of exhibition’s importance. Poughkeepsie Mr. and Mrs. Harold Greenberg an¬ nounced the wedding of their daughter, Ilene, to Stanley Tannenbaum, Atlantic City, N. J. Greenberg will be remem¬ bered as a former industryite, assoiated with Paramount Theatres for 25 years. He is now in the restaurant business here. The groom’s father, Sam Tannenbaum, is a prominent Atlantic City, N. J. exhibitor. " K Slit 10 0i« JIlUOMyEllTIS V*CCI« Lj* 10 ■ K tilcM . *•» Ool« t^, ftt , I ■•Ttoiui rouMOluo* „ "•'AUtllf f*«4lTSIS. ‘ •XW V0«K R T • Developed by Dr. Jonas Salk under March of Dimes grant. • Inoculation of 425,000 children In 44 states financed by March of Dimes. • Results of vaccine evaluation by University of Michigan ex¬ pected before 1955 polio epi¬ demic season. • Effectiveness of Salk vaccine being determined at a cost of $7,500,000 in March of Dimes funds. Uve/ MARCH OF DIMES Jo/uici/vy 3-31 Jannurp 5, 1955