The Exhibitor (1954)

MOTION PICTURE EXHIBITOR NT-1 NliWS OF rni: Crosstown Mara Corday, U-I star visiting for advance promotion on “So This Is Paris,” William Goldman’s Midtown, developed an unusual publicity channel. Realizing that she had some last minute Christmas shopping to do, Miss Corday visited Wanamaker’s and was impressed by the courteous service provided by one of the store’s sales clerks despite the Christmas rush. Miss Corday invited the clerk to be her “pal for a day” and the girl accompanied her on her promotional rounds including a visit to the local hospitals, appearances at radio and tele¬ vision stations, and the dedication of the new municipal indoor tennis court. The promotion was developed by Ted Vannett, Goldman Theatres advertising and publicity head, aided by U-I pro¬ motional representative Milton Crandall. The Boyd announced the “last seven weeks” of “This Is Cinerama,” now in its second year. This may indicate that the local Cinerama house may get the world premiere of the second Cinerama attraction. The public and parochial schools dis¬ tributed 238,000 special student tickets for the run of RKO’s “Hansel and Gretel,” SW Stanton. “Fabian’s Fabulous Forty” Philadelphia zone prizes were recently distributed bv Ted Schlanger, center, standing, zone manager, Stanley Warner Theatres at a meeting in which the 17 winning managers participated. The winners, seated, from left to right, are Dominick Lucente, manager, SW Broadwav; Ray O’Connell, manager, SW Capitol. Lancaster, Pa.; Jack Allen, manager, SW Bindley; Dave Fishman, manager, SW Manor; Robert Kessler, manager, SW Benn; and A1 Plough, manager, SW Stanton. District of Columbia Washington Paramount — Jean Sibley, clerk, is vacationing in Clarksburg, W. Va., visit¬ ing relatives and friends. . . . Ida Green, cashier, is celebrating a birthday. She has completed 25 years of service with the local branch. . . . Jeanne Dixon, picture reporter, had a birthday. . . . Mike Weiss, exploiteer in Philadelphia, was a visitor at the exchange. National Screen — George Nathan, salesman, had a birthday. . . . Harry Low, salesman, and wife spent the holi¬ day with his family in New York. . . . NSS employees held their annual Christ¬ mas luncheon. MCM — Francis Botasnick, switch¬ board onerator, visited her folks at Widen, W. Va. . . . Tom Cosgrove, sales¬ man, spent his vacation at home. . . . Metro gang is all steamed up about the forthcoming motion picture theatre cel¬ ebration campaign, in which the office is eligible to participate in bonus money. RKO — • The office surprised Joe Kushner. office manager, with a cake for his birthday. . . . Kushner was presented with two initialed bowling balls plus a bag to carry his bowling equipment. . . . Norville Price, booker, had a birthday. . . . Bette King, clerk, is home ill. . . . Mrs. Verda Lee, booker, visited her family in Oil City, Pa. Condolences are extended to Cy Shaltz, Adelphia Associates, and his wife due to the death of their son, aged 12, who passed away after several months hospitalization. Jack Weiss’ “The Miracle Of Mother Cabrini” did nicely at the Riviera, Manayunk. . . . The Troc, the town’s hurley, reopened for the New Year, after several weeks closing. Vine Street Jack Harris, vice-president-sales man¬ ager, Exploitation Productions Incorpor¬ ated, returned from a tour of southern exchange centers. He met with inde¬ pendent exchange men in each area and appointed distributors for the first two EPI releases. Jack and Joe Engel, Screen Guild, were enthused over becoming franchise holders for the new Distributors Corp¬ oration of America. Lewis Heiber, son of Ed Heiber, be¬ came the father of a girl born in Chicago. This makes the U-I branch manager a granddad for the first time. Tri-States Buying and Booking Ser¬ vice announced it is now handling the Sky-Vue Drive-In, Gratz, Pa. Mr. and Mrs. Henry Friedman are planning a European trip to visit their son. Corporal Aaron Friedman, who is stationed in Stutgart, Germany. . . . George Sobel, Joe Schaeffer, Phil Gerson, and Mr. and Mrs. Edward Jaffe were among those basking in the Florida sun on holiday season vacations. m. THEATRE MANAGER: It is important that you send in your program each week. This affords you protection in the event of any trouble with your shows and can help you avoid possible missouts! HIGHWAY EXPRESS LINES, INC. 829 North 29th Street Philadelphia 30, Pa. LO 4-3450 1638 Third Street, N. E. Washington, D. C. DuPont 7-7200 Jamuary 5, 1955 PHILA.-yASH.