The Exhibitor (1954)

MOTION PICTURE EXHIBITOR NT-2 Above may be seen some of the happy children who attended Christmas parties recently at the S\V ^Maryland and Colonial, Hagerstown, Md. City manager George Payette made arrangements for the shows w'ith the five local C.I.O. unions. Ben Casamassa, manager, Somerville Drive-In, Somerville, N. J., as the result of the introduction of in-car heaters in this section of the country, is still operating seven nights weekly at the 1,100-car spot, which has a 126-foot screen, one of the largest in the country. Sam Gould, manager, Penn, New Castle, Pa., now district manager, Harold Eskin Theatres with headquarters in the Strand, Greensburg, Pa., recently re¬ ceived a check from MGIM field repre¬ sentative John L. John for winning second prize in a “Rose Marie” contest. Columbia — Sid Zins, exploiteer, is happy over the fact his brother Les Sands, will resume his all nite radio show on WWDC, . . . Sam Galanty, division manager, is vacationing in Florida. U-I — Harold Saltz, branch manager, is spending a week in New York. . . . Joseph Gins, district manager, was here on business. . . . The local sales force returned from Boston after a series of meetings. George O’Malley, stagehand, Capitol, is vacationing at home in Cumberland, Maryland. Carl Fasick, publicity, Loew’s New England, visited friends here. . . . Don Zablenski, Loew’s Columbia, left to be married in Michigan. . . . John Sherry, lyavid 6', BRODSKY zAssociates rHtATRICAl INTERIOR DECORATORS 142 N. 13th St. LO 4-1188—89 Phila. 7, Pa. PAINTING • DRAPERIES • MURALS i STAGE SETTINGS • WALL COVERINGS K" painter, died suddenly. Sherry was em¬ ployed by Loew’s for the last 16 years. Sid Hoffman, manager. Metropolitan, won a $500 bond for his campaign on “Robinson Crusoe.” Hoffman’s campaign was voted best in the circuit. Claude Land, manager. Silver, is happy over the fact that he won a $500 savings bond for the best series of pro¬ motions in the Stanley Warner Circuit. For the engagement of “Three Ring Circuit” at the Ontario, Bob Carroll, manager, adopted the sawdust motif of a circus. The theatre sold cotton candy and pink lemonade. As an extra treat for the kids the management hired a clown and barker for street ballyhoo. . . . Marvin Goldman, general manager, Ontario, was host to orphans of the metropolitan area. The children were treated to a special showing of “Three Ring Circus.” . . . Ontario repainted its main lounge and staircases. The Colony management announced it has installed a new wide-screen. Jerry Baker, managing director, Keith’s, is happy over the fact that his house now installed a new ladies lounge. The Warner, Reading, Pa., recently co¬ operated with the Marine Corps and local council welfare agencies in having a children’s “Toys For Tots” special kiddie show with admission by toy only. Left to right are manager Birk Binnard; William Kline, Council of Welfare Agencies; Rev. Mervin Heller; Captain Piedmont, U. S. Marines; and Clara Williams, on toy barrel, from St. Catherine’s Orphanage. which will give Keith’s a ladies lounge on all floors. Keith’s has an interesting display in its lobby. For “20,000 Leagues Under The Sea” Baker promoted a “Diving Jake” which shows the complete equipment used by deep-sea divers. The “Diving Jake” was loaned to Keith’s by the Navy Deep Sea Diving School. Variety Club — Seen along the Row were Ivan Rosenbaum, Neighborhood Theatres, and Bob Gruber, Glen Burnie. . . . The Variety Club membership com¬ mittee has approved the following for regular membership, Joseph Weinstein, account executive, Kal, Ehrlick and Mer¬ rick Advertising Agency; Robert W. Jonscher, manager. Station WMAL; and Donald L. Hearn, nightclub editor. The Washington Daily News; for associate membership, Harold R. Robinson, manu¬ facturers’ representative. . . . Tent 11 planned a gala New Year’s Eve party in the Variety Club I'ooms, with music, dancing, noisemakers, hats, favors, a floor show, a 2 a.m. breakfast, prizes, etc., all at $3.50 per person. . . . Eric Shinkel, Variety Club member, is now working at the fabulous new Fontaine¬ bleau Hotel in Miami Beach, Fla. . . . Sam Galanty, Variety Club dough guy, spent a week in Miami Beach, Fla., over Christmas and New Year’s. . . . The Variety Club Christmas decorations re¬ ceived much favorable comment. Alan Bachrach has for many years handled this particular job. . . . The first Board of Governors meeting of 1955 will be held on Jan. 17 in the executive room of the Willard Hotel. New Chief Barker Alvin Q. Ehrlich will preside. — T. C. Delaware Wilmington A proposed ordinance which would reduce the city license fee for motion picture theatres from $600 to $300 was introduced in City Council. The measure, sponsored by Councilman Pierce V. Marvel, would add 10 cents a seat to the fee for all cinemas with more than 750 seats. On Marvel’s motion, the ordin¬ ance, given its first and second readings, was referred to the finance committee. Theatres closed for the day before Christmas included Ben Shindler’s Ace; January 5, 1955