The Exhibitor (1954)

Record Details:

Title:
The Exhibitor
Date:
1954
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
Motion Picture Exhibitor (Nov 1954-Jan 1955) General Edition
Leaf #:
000666
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
May 30, 2024
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SAVEABLE REVIEW SERVICES were an innovation by MOTION PICTURE EXHIBITOR in 1936. Prior to that year many Trade Papers reviewed features and shorts, or at least listed them for reference purposes; — but none followed any uniform style or method that permitted saving in other than a heterogeneous glob in a scissors and paste pot scrapbook. MOTION PICTURE EXHIBITOR changed all this! In 193 6 it introduced a separate, saveable section, in which all reviews and indexes relating to any particular year were carefully brought to the executive theatreman for That's why... YOUR BEST TRADE PAPER... is EXHIBITOR! his current and future knowledge. Now imitated or adapted by most other Trade Papers, the basic method has never been improved. But MOTION PICTURE EXHIBITOR went further than this! ONLY MOTION PICTURE EXHIBITOR, down through the years, has maintained a 100% Review Cover¬ age of ALL features and of ALL shorts, whether foreign or domestic, that were available to Executive Theatreman consideration. ONLY in MOTION PICTURE EXHIBITOR has continued to appear the MOST COMPLETE of all Reviewing Services. The I $^00 year (52 issues) record speaks for itself! \ in the u]s.a. and Canada