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CANDYULY
SPKAKING
There is much that is new in extra profits operation these days, and it would be easy for exhibitors to lose sight of important fundamentals. Increased variety of items carried, automatic vending facili¬ ties, and other advances have increased concession returns considerably. Stanas are more attractive, on the spot merchan¬ dising has become more effective.
It would be unfortunate, in the face of such an upbeat situation, for theatremen not to realize maximum profits from con¬ cession operation through something as basic as insufficient sanitation facilities or attendants who fail to realize the importance of a well-groomed, wellscrubbed Icok.
As SURELY as shoddy presenation of ex¬ cellent films through careless projection or sound handling can hurt theatre busi¬ ness, poor handling of the excellent stock available for your candy stand can cut extra profits considerably. The candy stand operator is management’s liaison with the public, responsibility not to be taken lightly.
Neatness, cleanliness are important but nowhere near sufficient. Sales ability must also be present. Can the attendant take ad¬ vantage of the merchandising possibilities inherent in modern concession operations? Are those items bringing in the best profit returns being properly promoted, adequately displayed? These are questions every exhibitor must ask himself. This is the task of every concession aide.
It might be found necessary and advan¬ tageous to conduct a brief sales training course for theatre extra profits person¬ nel; inform them of those items meriting concentrated sales efforts; teach them the valuable tricks of display and promotion. No matter how small or large an opera¬ tion is, profits will increase through a careful observance of fundamentals.
— Al Erlick.
The 800-car Bankhead Drive-In, Atlanta, a Georgia Theatres operation, does a brisk all-year business at this handsome' cafeteria-style refresh¬ ment stand, featuring the beverage department, where two dispensers for Coca-Cola handle a business of from 140 to 160 gallons a month in the off season to much higher in warm weather. Grape and orange beverages are also served, and lighted canopy sectional signs facing the screen invite customers to partake of various items.
Cani^
is Delicious Food
tMOr tOMi IVIKY pay/^
Cooperating with THE COUNCIL ON CANDY Of THE NATIONAL CONFECTIONERS' ASSOCIATION
Popcorn Is A Nutritious Food
cooperating with the INTERNATIONAL POPCORN ASSOCIATION
Dedicated to serving the popcorn and concession industries.
XT^TA
January 12, 1955