The Exhibitor (1954)

EP-4 EXTRA PROFITS Miracle Mile Drive-In Stresses Efficient Concession Operation Toledo, O. — The new $500,000 Miracle Mile Drive-In, constructed opposite a $20,000,000 shopping center four miles west of here, has given particular atten¬ tion to its concession stand. Having a capacity of 1,500 cars (to be upped to 1,850 in the spring), a large modern and efficient concession building was constructed and equipped cafeteria style to accommodate the huge number of refreshment patrons. The concession building, measuring 92 by 90 feet, also The new $500,000 Miracle Mile Drive-In, constructed opposite a multi-million dollar shopping center west of Toledo, O., gave particular attention to its concession stand as can be seen above. Owned by the Glass Mile Drive-In Theatre, Inc., and managed by Theatre Operating Company, Toledo, the complete concession operation is handled by Berio Vending Company. .Made of American Ingredients— Always Available ''My, that popcorn smells good,,, let's go back and get some!" . Rlli WITH BUTTERLIKE FLAVOR AND AROMA BRINGS 'EM BACK EVERY TIME! Check the plusses of Popsit Plus the only popping oil with a real butter* like flavor measures more accurately pours readily in all kinds of weather costs less per bag produces fewer "duds" POPPING OIL SPECIALISTS TO THE NATION houses the projection booth. With four cashiers operating, it can handle over 3,800 persons per hour. At the peak of the rush period, eight countermen will serve customers at all stations. A steakette dinner is the fea¬ tured meal and includes mushroom steak sandwich with French fries, pickles, chips, and coffee. Fresh fruit and carbonated drinks, popcorn, hot dogs, hamburgers, French fries, Chile, potato chips, and ice cream are also served. Stainless steel equipment is used throughout, and large, walk-in stor¬ age vaults accommodate a ready stock of provisions. Colorful, easy to read illumi¬ nated signs above the counter offer appetizing food suggestions with prices clearly marked. Condiments and napkins are placed on dining ledges outside the serving area. Countermen, unhampered with making change, give quick efficient serving, and with four cashiers who handle cash, a smooth, fast flow of customers through the serving area is assured. The Miracle Mile Drive-In is owned by the Glass Mile Drive-In Theatre, Inc., and managed by Theatre Operating Com¬ pany of Toledo. Complete concession operations are handled by Berio Vending Company. Beverage Unit From Nor-Lake Minneapolis — J\or-L,ake, Inc., manuxacturers of commercial refrigeration equip¬ ment in Hudson, Wis., have issued a new, model SD-52 unit which combines large capacity and compact size in a self-con¬ tained sliding door beverage cooler. Built for heavy duty use, it is con¬ structed of cold rolled welded steel, with heavy-gauge galvanized liner, copper tub¬ ing, and stainless steel sliding doors. Adjustable temperature control and bottle decapper are standard equipment, and double compressor grills are provided if desired. Beverage capacity of the cooler is 150 12-ounce bottles or 180 seven-ounce bottles. When used for milk, the unit will hold 300 one-half pint bottles or 600 half pint cartons in vertical position; 500 one half pint bottles in horizontal position, 160 full pints, and 84 quarts. Exterior dimensions of the cooler are 31" X 53" X 27"; inside dimensions are 13" X 47" X 21". Sealed compresser is 1/5 H.P. Shipping weight is approximately 345 pounds. Sweden Dealer Appointed Seattle — Appointment of another dealer for Sweden Freezers and Frigidmixers was announced recently by the Sweden Freezer Manufacturing Company, along with word of a new servicing organization in Canada. The new dealer is Richard W. Thompson, Wichita Falls, Tex., whole¬ saler of fountain and restaurant supplies. Thompson has been in business 35 years and adds the Sweden automatic fountain equipment to his line of fountain, drivein, and cafe supplies. The new service firm in Canada is the Don McNaughton Refrigeration Company, Sudbury, Ontario. This is a new company, organized by McNaughton who formerly was with Frigidaire. He will maintain a 24-hour refrigeration service in the Sudbury area, with special attention to Sweden equipment. MOTION PICTURE EXHIBITOR January 12. 1955