The Exhibitor (1954)

EXTRA PROFITS EP-5 Indiana Exhibitor Wins Cretors Prize Chicago — The $500 grand prize, in the contest to select a model name f : r the new Cretors popcorn machine designed by Raymond Loewy has been awarded to James S. Ackron, manager, Ritz, Tipton, Ind. “Ambassador” was the name fiially selected for the new Cretors from hun¬ dreds of entries. Second-place winner was Cecil J. Callaham, Elberta, Nashville, Ark.; third-place winner, Mrs. F. Gordon Davis, Houston, Tex.; fourth-place winner. Tommy C. Thompson, Memorial Auditorium, Chatta¬ nooga, Tenn.; and fifth-place winner, Mrs. Edith Lillian Toon, Capitol, Fredericton, N.B., Canada. Runners-up in the contest were awarded certificates good for $100 on the purchase of one of the new Loewydesigned Cretors machines. “The selection of the name,” said Ack¬ ron, “was to me obvious. For to the exhibi¬ tor, in these somewhat trying days of movie-going, what has been our goodwill ambassador? — none other than a deli¬ cious carton of popcorn popped in a Cretors machine. “I am sure,” continued the grand-prize winner, “had Olson and Johnson written their script around a Cretors machine’s proficient working, the title would have been ‘Heaven’s A-Poppin’.” The panel of judges that selected the winning name was composed of Fred C. Matthews, president. TESMA; Walter Reade, Jr., immediate past president, TOA; J. J. Fitzgibbons, Jr., immediate past president. International Poncorn sociation; Raymond L^'ewy, designer of the machine; Trueman Rembusch. Fvndicate Theatres, Franklin. Ind.: and Clark Rhoden, an official of The Popcorn Institute. Milk Shake Dairy Chicago — Mills Industries, Inc., has in > troduced the new “Millshake” machine, an automatic milk shake dairy bar. It is claimed that the machine simplifies and speeds up the making of shakes and malts. The Millshake combines the prod¬ uct supply in a refrigerated 10-gallon mix container, flavors in built-in refrigerated pumps, freezing, and blending units. Walter St. Clair, Indianapolis, left, veteran dis¬ tributor, Cretors popcorn machines, recently handed a check for $500 to James S. Ackron, manager, Ritz, Tipton, Ind., grand prize winner in a nation-wide contest. In the background is seen the new Cretors popcorn machine designed by Raymond Loewy, which Ackron named the Cretors "Ambassador." The confectionery industry recently received a tremendous boost on a television program over the CBS Chicago outlet, WBBM-TV. The title of the program was "Choose Your Career," with three high school students questioning the panel on the opportunities in the candy industry for young people. The panel consisted of W. H. Kelly, vice-president, Bunte Chase Candy Company; John Cummings, vice-president. Cracker Jack Company; Phil Schnering, executive vice-president, Curtis Candy Company; and Herman Schmidt, sales promotional manager. Cook Chocolate Company. is packed for SENSATIONAL NESTLE'S CRUNCH BAR The all-out favorite of the fans — that milk chocolate bar with the crunchy goodness. NESTLE'S NEW COCONUT BAR Another Nestle winnerrich milk chocolate, with shredded coconut, for delicious, delightful eating. ' almond :'r -.r.'":; rate high. 10< Crunch, Milk, Almond and Coconut available coast-to-coast — 5< Crunch, Milk and Almond available except on West Coast. All sizes packed 100 bars per case. See your Nestle Representative or write for more details to THE NESTLE COMPANY, INC 2 William St., White Plains, N. Y. MOTION PICTURE EXHIBITOR January 12, 1955