The Exhibitor (1954)

EP-6 EXTRA PROFITS H. A. Bruntjen Company, Minneapolis, has re¬ cently developed the new type dispensing machine known as "The Mist-Master," shown above. "Starting a Museum?" ^^Going Into the Junk Business?^^ or // Goiwg OrozyP These are typical comments made by theater people when they hear about Manley’s BIG trade-in offer. They’re all wrong. Manley is simply offering a special incentive to theater concession operators, as a part of their program to prove that a new modern pop¬ corn machine will mean greater sales and greater profits. That’s why Manley is offering exceptional trade-in allowances on old model machines. Manley knows that a modern, up-to-date Super Stadivmi popcorn machine will pay for itself in A short period of time. Why? Because you get better popcorn, greater popping vol¬ ume, more repeat sales, use less supplies, handle big crowds faster and easier . . . all these things mean just one thing to you . . . more profit! Here’s your chance to put a brand new model Manley popcorn machine in your concession stand. Act now! Write Manley direct or contact your Manley representative. MANLEY SUPER STADIUM . . . ideal for drive-in ojierations, has fast, big capacity to meet big demand in a hurry. The counter of this practically designed ma¬ chine is low enough for over-the-counter service. Fits right into your present counter. Be ready to serve those big intermission crowds faster . . . and make more nrofits. Write today! Manley, Inc., 1020 Wyandotte St.. Kansas City 8, Mo. Address Dept. EX-155 Self-Service Stand Aids Balcony Sales WINDSOR, ONTARIO— E. C. Lamoureux, manager, Famous Players’ Palace, recently installed a small selfserve candy and popcorn bar on the mezzanine of his theatre. His ticket taking aide keeps a look out so that the “honor system” is carried out and the set-up is a won¬ derful convenience for balcony patrons as (hey are able to obtain extra profit items which ordinarily they would have to purchase on the main floor. The mezzanine bar, however, has not decreased sales in the main bar. Any exhibitor with a similar bal¬ cony set up might find it additionally nrofitable to install a set up similar to (hat created by Lamoureux. NCA Sets '55 Convention Chicago — Charles F. Scully, president, Williamson Candy Company, will be general chairman of the National Con¬ fectioners’ Association convention and exposition to be held June 5-9 at the Conrad Hilton Hotel. The exposition, which it is hoped will fill both the main and north exhibition halls, is being headed again by David P. O’Connor, Penick and Ford, Ltd., Inc. O’Connor reports keen interest in the show. Chairman Scully has served as program chairman of previous NCA conventions, was chairman of one of the NCA Wartime Conferences, and has served as NCA vicepresident. Eifert Mourned Chicago — Harold A. Eifert, head, Dun¬ bar and Company, popcorn machinery manufacturing firm, died • recently in Chicago. He is survived by his widow, Mrs. Gertrude Eifert, and a sister and nephew. He was a veteran member of the popcorn industry and a long time member of the International Popcorn Association. At the memorial services in Chicago, the International Popccrn Association was represented by Thomas J. Sulivan, execu¬ tive vice-president. In lieu of a floral expression of svmpathy. a donation was F-nt to Fifert’s favorite charity. J. J. Fitzgibbons, Jr., Theatre Confections Limited, Toronto, Canada, retiring president. International Popcorn Association, and new chairman, IPA board of directors, recently accepted a framed "certificate of recognition" from Samuel B. Shapiro, treasurer, American Trade Association Executives, Washington. The award was pre¬ sented to IPA for a prize-winning entry in the annual ATAE National Awards contest among over 1,500 trade associations in the U.S. and Canada. Trade Group Honors IPA For Ingenuity" Washington — American Trade Associa¬ tion Executives, an international trade association representing in excess of 1,400 trade organization groups throughout the U.S. and Canada, conferred a Certificate of Recognition upon International Popcorn Association during its recent convention. Samuel B. Shapiro, manager, Linen Sup¬ ply Association of America, Chicago, and treasurer, ATAE, presented the framed award to IPA chairman, J. J. Fitzgibbons, Jr. The honor was presented based upon an entry in the annual ATAE awards contest, sponsored by the trade group. Fitzgibbons and Thomas J. Sullivan, IPA executive vice-president, prepared the prize winning entry by telling the story of the organization of International Pop¬ corn Association by the Popcorn Industry Organizing Committee two years ago. It detailed the formulation of the sevensegment organization, which became the successor to National Association of Pop¬ corn Manufacturers. Lauding the work of the committee members who made up the popcorn in¬ dustry organizing group and the officers and directors of NAPM and IPA, Sha¬ piro stated, “This award pays tribute to the ingenuity of those pioneers of your industry whose broad foresight gave birth to IPA. It also marks a great service to an industry which is often referred to as America’s fastest growing. I predict that the popcorn industry will prosper and flourish beyond the imagination of any of its present day members and that IPA, with its unique seven-segment repre¬ sentation, will serve it well and be its most valuable asset.” EXTRA PROFITS Vol. 9, No. n January 12, 1955 Associate Editor, Al Erlick EXTRA PROFITS appears every fourth Wednesday as a reaular special feature department of MOTION PICTURE EXHIBITOR, ond is devoted exclusively to the desian, construction, maintenance, management, and exploitation of theatre vending equipment, vend¬ able items and other profit producing adiuncts for efficient theatre operation. For further information, oddress MOTION PICTURE EXHIBITOR, published .weekly by Jay Emanuel Publications, Inc. Publishing office: 246-48 North Clarion Street, Philodelphia T. Pennsylvonio. New York: 1600 Broadway, New York 19. West Coast Rep'^esentative: Paul Manning, 9075 West Piro Boulevard, lot Angeles, Colif. Advisory boards— Executives ond heads of the concessions and vending departments of theatre circuits: Leslie R. Schwartz, Andrews, Inc., New York; Bayord M Grant, Durwood Theatres, Kansas City; C Dale Fox, Fox Wisconsin Amusement Corporation, Milwaukee; Frank C. Bickerstaff, Georgia Theatre Company, Atlanta; William O'Donnell, Interstate The¬ atres, Dallas; Raymond Willie, Interstate Theatres. Dallas; Harold F. Chesler, Theotre Cooperative Condy Compony, Salt loke City; Miss Morie Frye, Tri-State Theotre Corporation. Des Moines; Louise Bramblett. WilKin Theatre Supply, Inc., Atlanta; Van Myers. Wometco Theatres. Miami, Fla.; J. J. Fitzgibbons, Jr.. Theotre Confections limited, Toronto, Ont., Canada: Morton G Thalhimer, Jr,, Neighborhood Theatre. Inc., Richmond, Va. Manufacturers, concessionaires, and other leaders in the candy, popcorn, and allied fields: A. F Rothbun, Fred W. Amend Company, Chicago^ Harold Sharp, The Coco-Cola Company, New York Maivin Spitz, American Royal Candies, Inc., lot Angeles; Vincent O'Brien, Armstrong Popcorn Com. pony, lake View, la.; Charles G. Manley. Manley Inc., Konsas City; W. B. Riley, Brock Candy Com¬ pany, Chattanooga, Tenn.; Joseph Blumenthol, Blumenthol Brothers, Philadelphia; I M. Show. Smith Brothers, Inc., Poughkeepsie, N Y.; C. M laid McPhoil Chocolate Comeany. Oeweao N Y MOTION PICTURE EXHIBITOR January 12, 1955