The Exhibitor (1954)

MOTION PICTURE EXHIBITOR NT-1 Representatives of the American Newspaper Publishers Association recently com¬ mended 20th Century-Fox by presenting a brochure to Spyros P. Skouras for the fine advertising his company has done in the American newspapers on behalf of CinemaScope. Left to right are Charles Einfeld, vice-president, 20th-Fox; William Solch, ANPA; Skouras; Norman Greer, ANPA; and Robert McLauchlen, ANPA. ivliws or rnis New York City Crosstown “This Is Cinerama” will end its Broad¬ way engagement on Feb. 6 and will be withdrawn from circulation. It opened Sept. 30, 1952. . . . Harry Goldstein, eastern publicity director, Allied Art¬ ists, left for the opening of “Tonight’s The Night” at the Paramount and Fen¬ way, Boston ; exploiteer Irving Shiffrin left for Philadelphia to handle the open¬ ing at the Viking; and Michael Zala left for Richmond Va., to handle the opening at the Colonial. Leo F. Samuels, president and general sales manager, Buena Vista Film Distrib¬ uting Company; Charles Levy, public¬ ity director; and James O’Gara, special home office representative, left for Canada for talks with Empire-Univei’sal officials on the Canadian distribution of Walt Disney’s productions of “20,000 Leagues Under The Sea” and “The Vanishing Prairie.” Harry Brandt, on behalf of the TransLux 52nd Street, has presented Monsig¬ nor John E. Reilly with a check for $2,500, the proceeds of the opening night receipts of Allied Artists’ “Tonight’s The Night,” Trans-Lux 52nd Street. This money will go towards the fund of the New York Foundling Hospital. Herman Kass, eastern exploitation manager, U-I, was in Boston, New Haven, Hartford, Conn., and Providence, R. I., for special meetings with field ex¬ ploitation representatives who are work¬ ing on the New England saturation ter¬ ritorial premiere of “Six Bridges To Cross.” He conferred with John McGrail, Milton Mohr, Bill Brooker, and Sam Hart. Robert Oropall, U-I service depart¬ ment, became a father with the birth of a son, Robert Michael, to his wife, Margaret, at the Lawrence Hospital, Bronxville, N. Y. Lorraine Cito, secretary in 20th-Fox’s advertising department, announced her engagement to Dominick Ciancio. . . . Marty Scher, United Artists foreign ac¬ counting department, was married to Gloria Pearlman in Brooklyn. Arnold M. Picker, vice-president. United Artists, in charge of foreign distribution, left for a Latin-American tour which will take him to UA exchanges in eight countries. He will also attend the International Film Festival at Punta del Este, Uruguay. . . . Albert A. List, chairman of the board, RKO Thea¬ tres Corporation, announced that nego¬ tiations have been concluded for the sale to a non-profit corporation organized by the community of Sunbury, Pa., of a plant owned by him and his family. Harriet Parsons, RKO producer, ar¬ rived from Hollywood to look at Broad¬ way plays and line up story properties . . . Janet Leigh, who just completed a co-starring role in Columbia’s “My Sister Eileen,” arrived for a vacation of a few weeks. Accompaying her is her husband, Tony Curtis. . . . Edward M. Saunders, assistant general sales manager, MGM, returned from a coast vacation. Richard A. Harper, MGM home office sales executive, made an upstate trip visiting Albany and Gloversville. . . . Helen Rose, MGM designer, was in fiom the coast looking over new styles. . . . Charles C. Moskowitz, Loew’s Inc. vicepresident and treasurer, left for the coast. Orest J. Forest, manager in Trinidad of the Westrex Company Caribbean, sub¬ sidiary of Westrex Corporation, re¬ turned to Port-of-Spain after attending a conference of managers here. Mort Blumenstock, Warners vice-pres¬ ident in charge of advertising and pub¬ licity, arrived for conferences with home office executives on forthcoming rleases. After 18 years of successful operation, the Trans-Lux 60th Street, will be torn down to make way for an office building. Originally opened as a newsreel theatre in 1937, it was one of the first East Side theaties to change over into a successful first-run art theatre. The management will present a “farewell festival” of some of the first-runs intro¬ duced at the theatre for the two week period ending Jan. 23. Charles Schlaifer, president of the advertising agency bearing his name, left for an extended businss trip to the west coast. Mrs. Schlaifer is accompany¬ ing him. New York State Mrs. Herb Schwartz, wife of the Columbia salesman, gave birth to a sixpound boy in Schenectady, N. Y. It A touch of the old west and the spirit of the Christmas sea¬ son were combined recently in the rolling bally that cruised •Manhattan to tip off holiday crowds to the opening of United Artists’ “Vera Cruz,” Capitol. The stage coach, one of the three that toured New York and key suburban shopping cen¬ ters, carried a cargo of candy imprinted with details of the film’s Broadway premiere. Other stunts included, second from left, a search for America’s shapeliest lasses, with $75,000 in prizes as the bait. This was ballyhooed in the Capitol lobby as shown. Grand prize winner will net a $10,000 modeling con¬ tract, a trip to Hollywood and the title of ‘.Miss Exquisite Form’. A juke box was installed in the Capitol lobby and plugged recordings of the title song from the film. Co-star of the film, Denise Daicel, is seen beside the juke box with Harry Greenmail, managing director, Capitol. On the rigid. Miss Darcel is seen signing autographs for fans in (he lobby. January 12, 1955 NSW YORK