The Exhibitor (1954)

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MOTION PICTURE EXHIBITOR NT-1 March of Dimes Drive Kicks Off in Theatres PHILADELPHIA — This week, Jan. 12-19, has been designated as the theatre collection period for the annual March of Dimes campaign. Edward Emanuel, chairman, mo¬ tion picture committee, appeals for an all-out support in the fight against polio, and reminds that the Philadelphia chapter of the National Foundation for Infantile Paralysis, Inc., is sponsored by tbe Variety Club of Philadelphia, Tent 13. Assistance in taking up the collec¬ tions and the provision of containers for collections is being handled by Mrs. Bernice Engel, president. Ladies’ Auxiliary, Variety Club, and Charles Goldfine, Variety Club. They may be reached at LO 8-0540. Tremendous strides have been made in conquering polio, and it is hoped that the money raised this year will enable the Foundation to culminate a successful drive against the dreaded disease. miws OF imi Crosstown George Murphy, known as MGM’s “ambassador of good will”; dancers Marge and Gower Champion; and di¬ rector-producers William Perlberg and George Seaton are the latest to join the Hollywood contingent signifying their intention of being present at the dedication ceremonies of the Nickelo¬ deon in Franklin Institute on Jan. 18. They will also attend the dinner the Motion Picture Associates of Philadel¬ phia are holding in the Bellevue-Stratford Hotel that evening in honor of four original area “nickelodeon” operators, William Hunt, William Boyd, Ben Am¬ sterdam, and Abe Sablosky. Bill Kanefsky, manager. Studio, has an assistant manager’s post open for anyone interested. Apply to him direct. . . . Charles Hirsh, formerly with Hirsh Amusement Company, is still available for a managerial post, or will lease a theatre in the area. He can be reached at Livingston 8-8275. New owner Nelson Wax reopened the Globe in south Philadelphia after com¬ plete renovations. Bob Hanover is relinquishing the Byrd due to ill health. Melvin J. Fox announced he plans building two drive-ins in southern New Jersey, one on Route 130 at Bi-idgeboro, and the other on Route 38 at Moorestown. Vine Street Jack H. Harris, vice-president. Exploi¬ tation Productions, Inc., left foi Los .Angeles to confer with distributors in the area on EPI product and set plans for new productions to be added to the 'BUT DOCTOl?, I JUST DON'T A PROBLEM SINCE TOOK OVER MY RETRESHMENT STAND That's the wonderful thing about having a Berio-operated refreshment stand at your theatre. The money keeps coming in . . . but the problems of running the stand disappear. No more help problems ... no cash control or leakage worries ... no investment . . . and you need never spend your time and energy “pitching in". Instead, there's the security of continued high earnings from a Berio-operated refreshment stand, assured by Berio's proved maximum gross and net . . . the smooth operation of Berio's trained personnel, expert supervision, the top quality of Berio's merchandise . . . and Berio's smart, modern merchandising ideas. Why hm ptoblem? America's Biggest Concessionaire *■ BERLO Will Give You MORE NET CASH INCOME! Write Of (dll collect NOW! PEnnypacker 5-5966 OFFICES EVERYWHERE (Phiiodeiphio) RFRT DLKliU VENDING COMPANY A Division of A, B, C. Vending Corp. 333 S. BROAD STREET, PHILADELPHIA 7, PENNA. i January 12, 1955 PHILA.-WASH.