The Exhibitor (1954)

NT-4 MOTION PICTURE EXHIBITOR BOXOFFICE STATEMENTS —a Daily memoranda of the complete THEATRE CASH CONTROL SYSTEM Printed on both sides so that complete factual totals for one day can be kept on one 8I/2 x 51/2 inch sheet, each itemixes: 1. OPENING AND CLOSING TICKET NUMBERS 2. PASS AND WALK-IN TICKET NUMBERS S. CASH TOTALS 4. TAX TOTALS B. PROGRAM. WEATHER, AND OPPOSITION i. SPACES FOR HOURLY TOTALS 7. MISCELLANEOUS INCOME AND DEPOSITS Made up in pads of 50 per pad, each sheet is punched for saving in a standard ring binder with the date at the lower right corner for quick reference when filed. Price per pad: 25c each AU sales prepaid. Please send check, money order or stamps with order. Sold under money back guarantee. Ask for SAMPLE SHEETS! Sold ONLY to Subscribing Theatres by EXHIBITOR BOOK SHOP 246-48 N. Clorion Street, Philadelphia 7, Pa Socialites and government leaders at¬ tended the recent premiere of United Artists’ “Romeo and Juliet,” Dupont, Washington, for the benefit of th Critenton Circle. Seen above are Gerald Wagner, second from right, managing director, Lopert Theatres; chatting with, left to right, Mrs. Edward Falck, presi¬ dent, Critenton Circle; Signora Alberto Tarchiani and Ambassador Tarchiani, Italy; and Jay Carmondy, drama editor, Washington Star. The benefit was spon¬ sored by Mrs. Dwight D. Eisenhower. were also quizzing them about the re¬ cent robbery of $800 of the Westmont, Westmont, N. J. Pennsylvania Easton The Medina Drive-In is now known as the Starlite Drive-In. Reading Theatre men have received notice that they must fill out forms for the Federal Census Bureau on 1954 operations in manufacturing and mineral industries. Why theatre men, who don’t manufacture anything and have no mineral sidelines, popcorn and candy not being minerals, should fill out these forms is not ex¬ plained. Even hotels and tourist courts must fill out these reports. Larry R. Levy, for many years man¬ ager, Loew’s Colonial, now public rela¬ tions counsel and sales executive for a large Reading brewery, is again public relations chairman for the March of Dimes campaign, 1955, a job he has efficiently handled for a number of years. While at Loew’s, Larry invented the milk bottle turntable for a stand in front Ml (urti est m f 20.00a LEAGUES UEMDER TRE SEA” KLEK pOUGLAS JAMjES MASON This attractive front of the Park, Reading, Pa., Lester Stallman, manager, drew plenty of attention to Buena Vis¬ ta’s Walt Disney feature, “2(1.000 Leagues Under The Sea.” of the theatre, a device that won him national prominence. Beginning with Duke Ellington for this month, the Rajah has decided to try again a plan used some years ago, getting a big name band here once a month. Each program will carry also a motion picture and sevei-al vaudeville acts, admission prices to be “popular family” rates. Scranton Juliana Jones, teen age daughter of Tom Jones, Paramount, was the subject of a prominent newspaper article in the local press, together with a picture of the lass, wherein Miss Jones, a race horse enthusiast, is the possessor of a photo¬ graph of Native Dancer, personally auto¬ graphed by its owner, Alfred G. Vander¬ bilt, and a personal note from Vanderbilt to Miss Jones. The premiere of the Department of Defense’s new Technicolor film, “This Is Your Army,” was held at the Capitol in conjunction with premieres in other east cosat cities. Tom Walker, Comerford Theatres executive, represented the cir¬ cuit in developing regional distribution. Lieutenant Colonel Francis E, Naughton, unit advisor of the 109th Infantry Regi¬ ment, and project officer for the film’s distribution, disclosed that arrangements have been made for a Hollywood type premiere. William Kays is manager, Capitol. Weatherly The Ritz has been leased by Robert Rothrock. Eddie Jones, Coaldale, Pa., is doing the buying and booking. Virginia Petersburg Albert Bernstein has been appointed district manager. Neighborhood Thea¬ tres. He has under his supervision the Century, Palace, Bluebird, and Rex, here; the Regent, Colonial Heights; the Beacon, Hopewell; and the Bellwood Drive-In, Petersburg Pike, all in Vir¬ ginia. Bernstein has been at the Bellwood Drive-In the past several seasons. Variety Club Tent 13, Philadelphia Details of the Tent’s annual dinner held on Jan. 10 will be foud in next week’s issue of Motion Picture Exhib¬ itor. Held at the Bellevue-Stratford Hotel in honor of retiring Chief Barker Norman Silverman and incoming Chief Barker Louis J. Goffman, the affair was to have been addressed by Morris Wolf, prominent local attorney, speaking on his world wide experiences as special representative of the Foreign Opera¬ tions Administration. International Var¬ iety Club Chief Barker George Hoover, Miami, Fla., and William McCraw, form¬ er executive director, VCI, were also expected to be on hand. The Heart Fund awards will, as usual, take place at this affair. “Twist Of Fate” was screened through the courtesy of United Artists. . . . “The Americano” will be screened on Jan. 16 through the courtesy of RKO. J antiary 12, 1955