The Exhibitor (1955)

NT-4 MOTION PICTURE EXHIBITOR A unique service . . . available ONLY to the nearly 10,000 showmen who regu¬ larly subscribe to— MOTION PICTURE EXHIBITOR "Always FIRST . . . with the BEST . . . in theatre-wise SERVICES!" THEA TRE OPERA TING FORMS nuJ SYSTEMS — to lighten your detail work! HERE IS A HANDY DESCRIPTION AND ORDER FORM . . . JUST Fill IN YOUR NEEDS AND MAIL. Actual sample sheets will be mailed on request! Quantity Items desired Unit cost DATE BOOK FORMS: . . . Pocket-Size — 6 ring (3%x6% in.) Item #4 in illustrated folder. Dated full year supply . S .60 . . . Large-Size— 3 ring (9x12 in.) Part of Item #1 in illustrated folder. Undated 52 pages . .50 SERVICE-KIT SYSTEM: . . . Large-Size complete set of: (1) Date Book Forms— 52 pages; (2) Availability and Playoff Worksheets— 10 pages; (3) Performance Record and Cut-Off Sheets— 20 pages; (4) Booking Calendar, other dividers, etc. Item #1 in illustrated folder . 1.25 . . . Date Sheets— 3 ring (9x12 in.) Part of Item in illustrated folder. Undated 52 pages . .50 . . . Availability and Playoff Worksheets (9x12 in.) Part of Item #1 in illustrated folder. 10 pages . .10 , . . Performance Record and Cut-Off Sheets (9x12 in.) Part of Item in illustrated folder, 20 pages . .25 BINDERS, Plain: . . . Pocket-Size Date Book — 6 ring. Soft leatherette. Part of Item #11 in illustrated folder . 1.25 ...Service-Kit System— 3 ring. Stiff leatherette. Part of Item #11 in illustrated folder . 1.25 ZIPPER CASE BINDERS, Leather: . , , Pocket-Size Date Book — 6 ring. Genuine pigskin. Part of Item #11 in illustrated folder. Tax inc. . 4.00 . . . Service-Kit System— 3 ring. Genuine cowhide. Part of Item #11 in illustrated folder. Tax inc. . 5.00 BOXOFFICE STATEMENTS: . . . Regular theatre. Padded in 50's and punched (5'/2x9 in.) Item #3 in illustrated folder. Per pad . . .25 . . . Drive-In theatre. Padded in 50's and punched (5'/2x9 in.) Item #9 in illustrated folder. Per pad . .25 PROGRAM AND RUNNING TIME SCHEDULES: . . . For regular and drive-in theatres. Padded in 50's (5'/2x9 in.) Item #2 in illustrated folder. Per pad . .25 BOOKKEEPING SYSTEM— Book: . . . At-A-Glance (copyright 1936) for regular and drive-in theatres. Annual record (9x12 in.) Item #6 in illustrated folder . 1.60 BUSINESS ANALYSIS SPREADSHEETS: ...Drive-in theatres only. Large sheets (11x16 in.) Item #9A in illustrated folder. Sets of 13 sheets . .50 PAYROLL FORMS: ...Weekly for regular and drive-in. Folding flap (3V2xll in.) Item #7 in illustrated folder. Sets of 52 sheets . 1.25 EMPLOYE EARNINGS RECORD CARDS: ...Annual card for eoch employe (B'Axll in.) All deductions. Item #10 in illustrated folder. Sets of 12 cards . .35 PETTY CASH CONTROL SYSTEM: . . . Voucher pads, numbered consecutively, padded in lOO's (3x5 in.) Part of Item #5 in illustrated folder. Per pad . .25 . . . Weekly envelopes for filing full week's transactions. Part of Item #5 in illustrated folder. Sets of 50 . . .60 SERVICE MANUALS FOR TRAINING: . . . Separate sections on regular and drive-in employes (3x6 in.) Item No. 8 in illustrated folder. Each . . . .10 TOTAL REMITTANCE to cover this ORDER — ^ Direct ORDER to: MOTION PICTURE EXHIBITOR, 246-48 N. CLARION ST., PHILADELPHIA 7, PENNA. CASH, CHECK or MONEY ORDER in the proper amount, should accompany all orders Theatre Name. . Shipping Address Mitchell Wolfson, co-owner, Wometco Theatres, recently received the Nathan W. Collier Meritorious Civic Achieve¬ ment Award for outstanding humanitar¬ ian service, which was presented by Dr. Royal W. I’uryear, president, Florida Normal and Industrial Memorial College, St. Augustine, Fla. In, Ft. Lauderdale, Fla. . . . The Gables, Coral Gables, Fla., invited all Japanese war brides in the area to free admit¬ tance one evening during their run of “Bridges of Toko-Ri.” . . . Drive-In church services at the Lauderdale DriveIn, Ft. Lauderdale, Fla., were televised over NBC’s national “Home” show. . . . Don Tilzer, publicist, Claughton Thea¬ tres, had book marks located in various libraries about town plugging “Bad Day at Black Rock.” . . . Wometco Circuit acquired the Sunset, South Miami, Fla., with the following managerial shifts re¬ sulting: Dick Treccase was transferred from manager. Surf, Miami Beach, Fla., to be manager, Sunset; Bill Goller was transferred from manager, Tower, to manager. Surf; Flynn Stubblefield, for¬ merly manager, Center, was transferred to be manage!'. Tower, and James Fra¬ zier was appointed manager. Center. The Capitol was the scene of a benefit midnight performance for the NAACP with local club stars performing, includ¬ ing film actress Louise Beavers. . . . If Broadway playgoers can pay $100 for a first night ticket to a prospective hit musical. Sonny Shepherd, Wometco district manager in charge of the forth¬ coming Variety Hospital benefit Show of Shows, feels that there must be simi¬ lar free-spenders in the area who’ll pay $100 for a ringside $20 ticket to the Variety Club-sponsored show. As an in¬ centive, Variety will list such purchasers on its Committee of 1,000. This is a group of persons and firms which have contributed $100 toward the hospital’s $1(')0,000 fund campaign. Arthur Godfrey will be master of ceremonies and the show will feature a number of cafe and show stars, including Terry Moore. “MovieRama of 1955” is to open at the Olympia. This unusual innovation presents in advance of general release dates scenes from major Hollywood productions. Admission was to be free — the first time any movie theatre has permitted free admission for the public to see coming attractions. Some of the scenes scheduled to be shown were from “Battle Cry,” “Country Girl,” “Bridges at Toko-Ri,” The public was invited to voice their comments on the new idea. February 16, 1955