The Exhibitor (1955)

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NT-4 MOTION PICTURE EXHIBITOR BOXOFFICE STATEMENTS —a Daily memoranda of Ihe complete THEATRE CASH CONTROL SYSTEM Printed on both sides so that complete factual totals for one day can be kept on one 81/2 x 51/2 inch sheet, each itemizes: 1. OPENING AND CLOSING TICKET NUMBERS 2. PASS AND WALK-IN TICKET NUMBERS 3. CASH TOTALS 4. TAX TOTALS 5. PROGRAM, WEATHER, AND OPPOSITION 4. SPACES FOR HOURLY TOTALS T. MISCELLANEOUS INCOME AND DEPOSITS Made up in pads of 50 per pad, each sheet is punched for saving in a standard ring binder with the date at the lower right corner for quick reference when filed. r Price per pad: 25c each All sales prepaid. Please send check , money order or stamps uith order. Sold under money hack guarantee. Aik tor SAMPLE SHEETS! Sold ONLT to Subscribing Theatres by EXHIBITOR BOOK SHOP 246-48 N. Clarion Street, Philadelphia 7, Pa. Sperie Perakos, general manager, Perakos Theatre Associates, New Britain, Conn., right, recently watched as Selectman Joseph A. Luty and Seymour B. Tassie participated in ribbon-cutting ceremonies at P-T-A’s latest addition, the $200,000 Southington, Conn., Drive-In, which has an 800-car capacity. is currently a director. “This is one of the greatest organizations I know of and one of the most neglected. I am at a complete loss to understand the lack of regard for the welfare of this group.” she said at the meeting. New Hampshire Concord At the Concord Drive-In on Memorial Day weekend, a dusk-to-dawn show was held. Five features were shown for the regular price of a two-feature show. This has been done on previous holidays and has been well attended. Manchester The Sky-Ray Drive-In is planning to construct a dance platform outside the projection booth for patrons wishing to dance while awaiting the start of the show. . . . Only 350 people attended the closed circuit TV Marciano-Cockell fight at the Palace, the first boxing match ever piped to a New Hampshire theatre. The prices were $2.50 and $3. To break even, 650 to 700 paid admissions were needed. Shea Theatres, new owners, Pine Island Park, have held a grand opening of the amusement resort under the management of Edward J. Fahey. Nashua Armand Pepin, manager, Daniel Webster and State, treated some 75 children from two local orphanages to free movies. North Woodstock Charles E. Carey, manager, Deer Park Enterprises, Inc., has opened the Deer Park Drive-In for the season. Plymouth The Liberty was the scene of a Norge cooking school, with Mrs. Glenna Pierce, Norge company, doing the honors. A local grocery store and furniture and appliance store sponsored the show. Rhode Island Providence The Strand, celebrating its 40th anni¬ versary, arranged an interesting and colorful pregram incidental with the first screening of Paramount’s “Strategic Air Command ” advertised as the “Gala Rhide Island Premiere.” Several top Air Force officers from surrounding military instal¬ lations were invited guests, the Warren Indian Band serenaded the opening n'ght patrons, and spotlights played on local dignitaries as radio interviews we e con¬ ducted on the sidewalk and inside the lobby. A1 Siner, manager, also arranged for a military guard to flank the entrance as the air officers arrived. The theater was gayly decorated and polished up. All in all, the occasion created much favor¬ able comment, and gave the film con¬ siderable impetus. Teenagers and adults alike descended on Loew’s State, where Bill Trambukis, manager, staged a three-day “Rock ’n' Roll” revue, in addition to the screening of UA’s “Jesse James’ Women.” The stage portion of the show featured “The Moonglows,” “The Moonlighters,” “The Five Keys,” and seven other attractions. From the youngest to the oldest, everyone left the theatre highly enthusiastic. . . . Be¬ cause the Gionti Trio proved so popular on their first stage appearance at E. M. Lcew’s Providence Drive-In, they were brought back for the Memorial Day week¬ end as a special feature. The first Rhode Island showing of Republic’s “Doctor In The House” took place before appreciative audiences at the Avon. . . . Dean Martin and Jerry Lewis, together with their Hollywood Review, played a one-night stand at the Audi¬ torium. . . . Some 1,500 persons paid $3.50 each to see the Marciano-Cockell championship fight on closed -circuit TV at Loew’s State. . . . Once again, the Metropolitan reopened, offering secondrun films, with a special Sunday stage show, featuring local radio station talent. As school closing nears, many of the open-air theatres are presenting special Friday night features appealing to young¬ sters. The Route 44 Drive-In presents a half-hour of color cartoons; the Bay State gives free lollipops, in addition to a special “Kartoon Karnival,” while other drive-ins are using bicycle give-aways and similar gimmicks, to entice parents to bring the kiddies the nights before school holidays. . . . The Quonset Drive-In is now admitting all children under 12 with¬ out charge. “Adventure” seemed to be the catchphrase at downtown first-runs, and by curious coincidence, two ads, side-by-side, that of the Majestic, heralding “Captain Lightfoot”; and Loew’s State, announc¬ ing “Purple Plain,” were both headed “Adventure” in screaming bold type. All amusement parks are running full tilt, Saturday and Sundays, with plans underway for full-week operation. . . . Many down-town first-runs will experi¬ ence slightly accelerated activity during the next few weeks, when graduating classes hold informal theatre-parties. Loew’s State, RKO Albee, and Majestic united in congratulating in newspaper ads the Strand on the occaiion of its 40th anniversary. This indicates harmonious relations of local down-town first-runs. June 15, 1955