The Exhibitor (1955)

The Pendelton Pike Drive-In, Indianapolis, Ind., recently installed an attraction panel which is double faced and has changeable copy areas of 71 inches in height and 21 feet 10% inches long. Wagner frames, glass and 17-inch black and 10-inch red plastic letters were employed in the installation. Recolor Theatre Carpets (Continued jrom page PT-8) to more light than that found in the auditorium, will fade more readily, and unevenly. The more faded areas should be recolored first, and left to dry. Then the entire carpet can be recolored. It will all match when the job is com¬ pleted. To be absolutely sure of this, the edges of the two areas should be blended by brushing gently. Perhaps the upholstery and carpeting are in fairly good condition — not par¬ ticularly faded — just getting a little dingy looking. Adding a very small amount of Re-Color yellow to the cleaning solution gives the fabric new brilliance. The yellow brightens up the light areas, and adds new richness to the darker ones. The Re-Color dries very quickly. For instance, a recolored carpet can be walked upon almost immediately — if the excess color and moisture are removed as recom¬ mended. The upholstery dries rapidly also. Therefore, no business time need be lost when theatre carpets are recolored. It should be emphasized again that Re-Color is as easy to mix as it is to apply. The color itself comes in con¬ centrated form, and to get the shade needed you either add ordinary tap water, or another of the basic colors plus tap water. For example, if you are using green you add as much water as is re¬ quired to get the shade you desire. If the mixed green is too dark, add more water. If it seems too light, add more color con¬ centrate. The color dries slightly lighter than it appears when wet. Colors There are 12 basic highly concentrated shades: beige, blue, blue-gray, red, brown, gray, green, rose, rust, taupe, wine, and yellow. However, you can get just about any other color you would want by inter¬ mixing these according to the simple directions. If the fabric is a solid color, you simply use that color mixed with water as needed. If the fabric is multi-colored, with a pattern, select the predominating color and use that. Suppose the carpet, or upholstery, has a rose background, with a many-hued flower pattern. Use the Re-Color rose, and the background is re¬ stored to its original beauty, and the rose color seems to enhance all the other colors of the fabric. Actually, it affects only its like color. The green concen¬ trate only affects green in faded fabrics, the red only red, etc. But once the back¬ ground color is restored all the others in the fabric seem to take on new richness. It should be emphasized that Re-Colors are absolutely safe. They won’t rub off, or flake off. They are as permanent as the original dyes, where good dyes have been used. And Re-Color will usually last longer than cheap dyes. Since most the¬ atre upholstery and carpeting is qualityfabric, exhibitors can expect their color renewing job to last as long as the original dyes lasted. And when the color does start to fade it can once again be re-colored without any harm to the threads. Practice Peauired The professional cleaners who have been color-restoring since this process was first perfected in 1937, all seem to agree on one thing — the only requisite for becoming an expert color-renewer is practice. Practice on small pieces of fabric is necessary to get the “feel” of the process, as we mentioned earlier. Color-mixing is easy, application is simple. But the colorrenewer must be familiar with all the colors, and how they react on the fabric. Cut a few pieces of old carpet or uphol¬ stery material into strips four by 12 inches or so. Clean and apply Re-Color to half of each strip, using a different shade for each clean section. It is really surprising what a difference the color will make in a faded fabric. It is a good idea to try out each one of the 12 basic colors, and also to try intermixing these colors. It is said to be the best way to discover how to get the exact color you want. Remember, how¬ ever, all colors dry lighter than they appear when wet. Another suggestion offered is the use of white cloth, gimp or absorbent paper. When the color is mixed, dip any of these into the solution, and let dry. Unprinted margins of newspapers make good samples because they absorb the color and dry so quickly. If the dried sample appears too dark, just add water. It is a good idea to keep an accurate record of just how much color concen¬ trate, and how much water was used to get the proper color. That saves mixing time on the next job. It also insures your getting exactly the same color when needed for another recoloring job. After practicing on several swatches, you will be ready to tackle the biggest and most expensive piece of carpeting with the utmost confidence. Featured Presentation Curtain for "OKLAHOMA!" in Todd-AO at the Rivoli Theatre New York Murals Curtain Controls NOVELTY SCENIC STUDIOS FIRST AGAIN w/th Another “Achievement in Decoration’’ ff'a/l Covering For MPecoration in Antf Frocess NOVELTY SCENIC STUDIOS, INC. 432 E. 91st STREET A. I. Kessler, Pres. TRAFALGAR 6-0800 NEW YORK 28, N. Y. Philip Kessler, Vice-Pres. 36th YEAR OF UNSURPASSED WORKMANSHIP AND SUPERIOR SERVICE November 9, 1955 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-15