The Exhibitor (1956)

EP-6 EXTRA PROFITS Serve New Chocolate Drink Hot Or Cold New chocolate drink may be served either hot or cold. Philadelphia — “Dutch Treete,” a new chocolate drink which can be served either hot or cold and packaged in indi¬ vidual cans, recently was placed on the market by the Dutch House, Inc., a sub¬ sidiary of the Marstan Distributing Com¬ pany, Inc., a manufacturer and distributor of non-carbonated beverages and syrups in the east for the last 10 years. For some time, Marstan produced a hot choc¬ olate drink and the growing demand for one which could be served cold as well led to the development of the new tradenamed item. “Dutch Treete” will not be Survey ( Continued from page EP-5) have not made any significant inroads, as yet, with only 2.6 per cent theatres selling a 15 cent drink, and five per cent a 20 cent drink. Candy: The price scale of candy prod¬ ucts has remained fairly stable between five and 10 cents for years, and the survey does not indicate any great change. At the present time 67.2 per cent of the indoor theatres sell five cent candy, 58.4 per cent 10 cent merchandise. The 15 cent item has 6.7 per cent of the market, with 7.4 per cent of the theatres offering patrons a 25 cent candy package. available to the public through retail outlets. The drink has been packed in six ounce and eight ounce cans, with 72 to the case. The label of the can lists “Dutch Treete” ingredients as sugar syrup, non-fat dry milk solids, cocoa malt, vegetable stabi¬ lizer, salt, and artificial vanillin flavoring. A supply of materials to promote the sale of the drink at drive-ins, where the eight ounce can is designed to retail for 25 cents, has been made available by the manufacturer, including animated cartoon trailers, streamers, brochures, and can openers. “Dutch Treete” requires no re¬ frigeration and is ready to serve, either by an attendant or by self-service. It will be sold to the theatre trade through Fabco Associates, Bronx, N. Y., which has been appointed the national distributor for that market. Concession Operation Since the majority of the roofed the¬ atres in this country are in the small or medium-sized range it is not surprising to learn that currently 76.8 per cent of the concession operations are operated by the theatre. Concessionaires operate 23.2 per cent of the indoor market, mostly in the larger, center city locations. Summation In summing up the results of this nation-wide survey, the facts clearly in¬ dicate that concessions are an invaluable auxiliary to indoor motion picture theatre operation. The survey proves that although three types of products made up the base of concession sales, the market is diversify¬ ing, with gradual public acceptance of many items that were previously not con¬ sidered saleable in a roofed theatre. In addition the price scale is on the way up, with patrons purchasing merchandise at more than double the standard five and 10 cents. The concession stand is still the basic method of selling, but the automatic vending machine is finding its way into more and more roofed houses as a flexible and valuable companion piece. A multi-million dollar market, indoor theatre concessions should continue to expand, and supply a very welcome source of extra profits for theatremen who can use all the additional help they can get in the fiercely competitive entertain¬ ment market. Proott . t __ proved '»« It's ° 'after theatre — theatre after Popsit’s Pop rr,ike nav°' ««i <’°™tTusS °n,y f">"> props props'. Ge' ou' ,odav! order a ★ "FEWER DUDS" ★ COSTS LESS PER BAG ★ POURS READILY IN ALL WEATHER ★ MEASURES ACCURATELY — WITH NO WASTAGE ★ STORES EASILY ... NO FIRE HAZARD the only liquid popping oil with butterlike flavor! M v*'wMe> re°nut on Made by C. F. Simonin's Sons, Inc. Philadelphia 34, Pa. POPPING OIL SPECIALISTS TO THE NATION Convenient warehouse stocks and distributors from coast to coast The July 21 issue of EXTRA PROFITS will carry the second half of this Re¬ freshment Survey, and be devoted to the Drive-In. May 30, 1936 MOTION PICTURE EXHIBITOR