The Exhibitor (1956)

MOTION PICTURE EXHIBITOR 35 Seen at the recent opening of the new Skouras Syosset, Syosset, L. I., were, left to right, New York stage star Joan Roberts; Spyros S. Skouras, president, Skouras Theatres Corporation; and Columbia contract player Adelle August. off Carrabelle, Fla. Two crewmen reached shore about 25 miles north of Cedar Key, Fla., after spending five days in a dinghy. However, the yacht, named Aquabelle, after many days search, hasn’t been located as yet. New York Buddy Adler, 20th-Fox executive pro¬ ducer, was in and was expected to attend the Dec. 13 benefit world premiere of “Anastasia” in the Roxy, which will bene¬ fit (he Judson Health Center. . . . Lewis Blumberg was in conferring with UA ex¬ ecutives on promotion and distribution plans for his production of “The Big Boodle,” featuring Errol Flynn. . . . The French-made “La Sorciere” will have its American premiere Christmas week in the Normandie. . . . A1 Morgan, author, TJ-I’s “The Great Man,” was in for press, radio, and TV activities. . . . Bob Vogel, MGM studio international department, was in. . . . Dave Blum, Loew’s Inter¬ national director of advertising, publicity, and exploitation, is recuperating at Lenox Hill Hospital. A life-time pass to the 55th Street Play¬ house is being offered as a prize to the patron suggesting the best American name for “Vitelloni,” Italian-film, when it is given its national release. . . . Edward Morey, Allied Artists vice-president, re¬ turned after a Hollywood visit. . . . RKO’s “Bundle Of Joy” will have a gala benefit for First Aid For Hungary in conjunc¬ tion with CARE at the Capitol, on Dec. 19. Lige Brien, UA director of special events, recently presented travel tickets to Mrs. A. E. Neininger, Ellwood City, Pa., who won an expenses-paid vacation in Paris in the letter writing contest held in connection with '"Gentlemen Marry Brunettes." NEWARK, N. J., NEWS— Diane Gordon, manager, Oritani, Hackensack, N. J., was reported in good condition at the Engle¬ wood Hospital following an emergency appendectomy. . . . The Ritz was damaged by fire which was started by thieves who used a log as a battering ram to break into the building. The fire wrecked the theatre office and a storage room and caused extensive smoke and water dam¬ age to the main portion of the building. Police said the thieves apparently started the fire after being frustrated in a search for money. Philadelphia Bill Lyons, MGM studio publicity de¬ partment, was in for several days before returning to the coast. . . . Sam Gross, projectionist, has taken William Green¬ field’s Ambassador on lease. . . . Condo¬ lences were extended to the family of Harry Weiner, Columbia division man Japanese Film Week Scheduled For Jan. 20 New York — The Motion Picture Asso¬ ciation of Japan recently announced that a Japanese Film Week will be held in the Museum of Modern Art, Jan. 20-25, 1C57, sponsored by the Motion Picture Association of Japan and the Japanese Embassy in the U. S. It is expected that many of the Japanese-American organi¬ zations in the New York area will par¬ ticipate. ager, upon the death of a seven-year-old grandson, the son of Herbert Weiner. . . . Samuel Resnick, manager, New Mayfair, reported to police robbery of the safe there of over $1,300. . . . Anna Lewis, 82, Paramount inspectress who had been on the retired list for the past 10 years, died. The Tip-Off On Business (The Tip-Off On Business is a record of how pictures are grossing in various parts of the country. The rating given the pictures (see key) is a cross section of reports received from the field, and presents a summary of various types of runs. Inasmuch as the rating given cannot constitute the business of each individual engagement, an attempt is made to present a general average. By studying the ratings, which are constantly kept up-to-date, exhibitors may guide themselves in their buying and booking. — Editor) KEY TO "THE LITTLE MEN" RATINGS: (DECEMBER 5) BAAAA*^'^ 9rosses ‘n highest brackets. £aa Just fair, nothing out of the ordinary, average S AAA G°och althouah not breaking down the walls Sa Disappointing, below what wat expected. THE GIRL HE LEFT BEHIND (Warners) Baa rr SECRETS OF LIFE Ly 1 | (Disney-Buena Vista) & I GIANT (Warners) BAAA | LUST FOR LIFE ^ (MGM) im FRIENDLY PERSUASION (Allied Artists) Baaaj L LOVE ME TENDER (20th-Fox) Saaaa WAR AND PEACE (Paramount) Saaai > THE MOUNTAIN (Paramount) Ba THE SOLID GOLD CADILLAC [ (Columbia) Mm JULIE n (MGM) 9m BETWEEN HEAVEN AND HELL f (20th-Fox) Baa EVERYTHING BUT THE TRUTH M (U-l) | Bit TEENAGE REBEL (20th-Fox) Baa YOU CAN'T RUN AWAY H FROM IT (Columbia) Bn THE BEST THINGS IN LIFE ARE j FREE (20th-Fox) S lAA THE POWER AND THE PRIZE | (MGM) Bn THE UNGUARDED MOMENT (U-l) Baa DEATH OF A SCOUNDREL (RKO) Ba THE OPPOSITE SEX (MGM) & AAA SHARKFIGHTERS (UA) i Bn December 5, 1956