The Exhibitor (1956)

38 MOTION PICTURE EXHIBITOR Theatre managers . . . assistant theatre managers . . . theatre advertising and publicity men . . . film buyers . . . film bookers . . . circuit executives . . . maintenance and equipment engineers. IF you* are looking for a job, ... or IF you* are looking for a man, . . . just describe your needs in 25 words or less and send to "The A-MAN Corner." Add your name and address. Names and addresses will be published unless a box number is requested. All such "classified ads" will be published in three consecutive issues and then dropped. If success does not crown an original effort, it can be repeated through a new application after a 60-day interval. This completely new EMPLOYMENT SERVICE is available to ALL theatres without reservation. It is not necessary to subscribe to MOTION PICTURE EXHIBITOR to avail yourself of this service. No other industry trade paper offers itl And it is completely FREEI *A (WO)MAN is also welcome . . . but in this preponderantly male business, she should specify her sex. THEATRE MANAGER, AGE 28, 4 years' experience, desires new location (no preference). Married, win¬ ner 4 MOTION PICTURE EXHIBITOR awards, direct sales experience. Healthy, sober, honest. BOX A1128, c/o M. P. EXHIBITOR, 246 North Clarion St., Phila. 7, Pa. EXPERIENCED PROMOTION MINDED THEATRE MAN¬ AGER available for Philadelphia and vicinity. 16 years with major circuit. BOX B1128, c/o M. P. EXHIBITOR, 246 North Clarion St., Phila. 7, Pa. cuit here at the State. . . . Robert Yancey, former operator, Sunset, and formerly with the Long Circuit in various Texas towns, was a visitor to the Clasa-Mohme film exchange. He is now with the Ruben Frels Circuit at El Campo, Tex. . . . Eph Charinksy, former head, Southern The¬ atres Company, has left for Hot Springs, Ark., where he will undergo a complete medical check-up. ... A complete listing of all local drive-ins is to be found in the local dailies under one heading in alphabetical sequence. The five drive-ins operated by the Lone Star Theatres have starting times shown. . . . Harrison C. Gunter is scheduled to open the new De¬ pot Drive-In, McAllen, Tex. He operates two drive-ins at Alice, Tex. EVERYTHING For the Drive In and Indoor Theatre • Distinctive Carpeting • RCA Sound and Projection Equipment • New IMPAC In-Car Speakers • New 140-165 Amp. Lamps 9 Signs and Marquees 9 Stage Drapes and Wall Fabrics 9 Decorating — Painting 9 Air Conditioning 9 Drive-In Concession Equipment 9 Entrance and Directional Signs 9 Rectifiers and Generators 9 In-Car Heaters 9 Push-Back and Standard Seating DRIVE-IN + Designing ir Planning ★ Construction ELMER H.BRIENT& SONS, INC. 925 NEW JERSEY AVE., N.W. WASHINGTON, D. C. TOP THEATRE MANAGER desires job where ability counts. Conventional and drive-in experience. Excel¬ lent in exploitation. Best references. BOX A 1 T 2 1 , c/o M.P. EXHIBITOR, 246 North Clarion St., Phila. 7, Pa. MANAGER, now under contract till January would like better opportunity. Conventional, Drive-In ex¬ perienced. Family, 35, executive with construction experience. Use present company as references. BOX A 125, c/o M. P. EXHIBITOR, 246 North Clarion St., Seattle Northwest Releasing again will be dis¬ tributing public service films for the telephone company at no charge to ex¬ hibitors, starting Jan. 1. The first films will be in Superscope and color and will average 10 to 12 minutes. Northwest Re¬ leasing is also handling General Electric films, the latest of which is “Together NFS Takes Over Backroom For Republic In San Francisco SAN FRANCISCO — Backroom work for Republic here was taken over by National Film Service, Inc., effective Nov. 24, James P. Clark, president of the film service organization, said. This was the 21st takeover of Re¬ public backrooms by NFS, and the second this month. On Nov. 10, Wash¬ ington work was given to NFS, and in late October, NFS received Republic work in Boston. Republic now maintains its own physical handling facilities in 12 cities. Promotion Session Set For Exhib Meet Richmond, Va. — A special promotion session on “Why The Picture Did Busi¬ ness For Me” will be the feature of the annual winter meeting of the Virginia Motion Picture Theatre Association to be held in the ballroom of the Jefferson Hotel here on Jan. 16, according to presi¬ dent Seymour Hoffman. A two-hour forum with a panel of the best exploita¬ tion, promotion, and advertising men from Virginia theatres will be held in the afternoon following the luncheon session. These men will relate their own experi¬ ences in promoting sleepers, naturals, and other motion pictures which did an out¬ standing business. They will stress the unsual stunts and advertising that pro¬ duced results at the boxoffice. Association members are asked to keep a record of their best promotion stunts and ads and the ways in which they developed business over a two-month period and to report during the forum. Cash prizes will be given to those who report the best results from stunts and from all special promotional ideas. “It is hoped that all our theatre owners will benefit from this exchange of ideas that have been proved to bring in good boxoffice returns,” Hoffman stated. Recently, more emphasis has been placed on local level promotion in an effort to boost theatre attendance. Again,” also free to exhibitors. . . . Art Greenfield, Universal branch manager, flew to New York to attend his mother’s funeral. . . . Juel Lang, former manager, Grand, Bremerton, Wash., sold a 22minute color subject on Mt. Rainier to the U. S. Information Service. . . . Jack Leewood, Allied Artists publicity depart¬ ment, Hollywood, and Jim Schiller, AA Los Angeles exchange, were in. . . . The women’s auxiliary, Variety Club, held a garden show at Rhodes Department Store. Mrs. Lucy Saffle, president of the auxil¬ iary, called a board meeting at Fred¬ erick’s. The club members sponsored a luncheon in the Colony Club to welcome Benny Goodman to Seattle. . . . Harry Stone, well-known exhibitor, died. His latest position was manager, Temple, Tacoma, Wash. . . . Dick Rockey, Colum¬ bia booker, left for Army duty. His posi¬ tion will be filled by Darlene Bates. Washington area exhibitors gathered recently at the Columbia exchange to join in the "Hey Rube!' sales drive honoring Rube Jackter. Left to right are Ben Caplon, branch manager; Harold Wood, Neighborhood Theatres of Richmond; Sam Galanty, Columbia division manager; Sam Bendheim, Neighborhood Theatres; Samuel Northington, Century Theatres, Petersburg, Va.; Frank Stover, Alex¬ andria Amusement; and Dave Kamsky, Neighborhood Theatres. Phila. 7, Pa. Address all correspondence to— The A-MAN Comer Motion Picture Exhibitor 246 N. Clarion St., Philadelphia 7, Pa. December 5, 195 6