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Using
SBA
Funds
New Screen Remodel Washroom
Complete Remodeling of Front
IF the preceding article has accom¬ plished its purpose, the reader should be fairly well acquainted with the pro¬ cedures to be followed in applying for a loan from the SBA. Perhaps it would be wise at this point to give some attention to what can be done in and around a roofed theatre with fresh capital.
Major spokesmen in every phase of the motion picture industry have made strong arguments for the remodeling and refur¬ bishing of theatres. Few responsible theatremen can argue with the merits of these suggestions. There is no longer any place in exhibition for sub-standard the¬ atres. Therefore, the situation today is very close to “do it or else . . with the “else” being another darkened theatre.
With the tax relief and the assistance from the SBA in obtaining loans, the av¬ erage theatre operator today is in a good position to take advantage of the many new, exciting products and devices avail¬ able that will bring his theatre closer to the standards of the mid-20th century.
Front
A new marquee will probably run in the neighborhood of $3,000 for a typical 500-1,000 seat house. However, quite often a good cleaning, painting and new sign letters will give a fresh new look to your marquee.
A font of sign letters can run from 70 to 700 pieces. However, the average the¬ atre will find that it can get by with a font of 200 letters. It is estimated that a 200 letter font of 10 inch plastic letters will cost about $300-$400.
Lighting the front is another attentiongetter that can pay off. Placing projector and reflector spotlamps in strategic posi¬ tions in and around the marquee and boxoffice, particularly colored lamps, will bring a touch of glamor to the theatre, and incidentally, tend to distract attention from some areas of the front that could stand some major work. The cost of such a lighting arrangement is nominal, in view of the results.
New boxoffice equipment can help speed up the job of selling tickets, and do a
more accurate job of keeping tabs on the number sold, and cash receipts. There are a number of inexpensive change¬ making machines that eliminate almost all the danger of giving incorrect change. A new two-unit ticket issuing machine will cost about $350 to $500, with a threeunit machine going for $450 to $650.
If it is necessary to make any major repairs on the sidewalk in front of the theatre, it might be worth while to install hot water or steam pipes. This dramatic and sure-fire snow removal device can
New Marquee and Sign Letters Redecorate Lounge Remodel Auditorium
PT-8
PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR
December 5, 1956