The Exhibitor (1956)

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THEY’RE STILL USING SAFETY PINS! has replaced the safety pin for holding up baby's diaper. . . and for forty years, the Prize Baby has serviced ex¬ hibition with safety pins -coming attraction trailers that have held up box office receipts by bringing in more than one third of the paid audience. Average daily cost less than one admission ticket ! nnnonfli 1 .(yieea service " PRUfBBBY Of mf/BOUSTBY WOMAN’S HOME COMPANION Survey showed 31 per cent went to the movies because of TRAILERS! SINDLINGER Survey showed 34.2 per cent went to the movies because of TRAILERS! NATIONAL THEATRES CIRCUIT IN 21 STATES Survey showed 43 per cent went to the movies because of TRAILERS! T tcilet* mm 1? ho us men *5 J?oc!co Salesmen 1