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(Candy) is Delicious Food
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Cooperating with THE COUNCIL ON CANDY C THE NATIONAL CONFECTIONERS' ASSOCIATIO
Popcorn Is A Nutritious Food
Cooperating with the NATIONAL ASSOCIATION OF CONCESSIONAIRES Dedicated to serving the popcorn and concession industries.
CANDYDLY
SPEAKING
One op the most traditional and popu¬ lar products sold at theatre refreshment stands is candy. However, as is often the case with “old-standby’s,” candy is too often merely placed on the display shelves and left to its own devices. This can be a mistake that is costing the theatreman some very sweet profits.
Like every item that is carried at a theatre concession, candy sales can be given a boost with a little extra promo¬ tion and merchandising. The feature article in this issue describes some of the methods employed by one of the large circuits to stimulate candy sales, as well as a number of ideas and suggestions which can easily be adapted to any the¬ atre, regardless of size or location.
There was one thing, in particular, which we would like to give a bit more attention — special displays for the chil¬ dren. The youngsters are undoubtedly your best customers for candy, and every¬ thing should be done to cash in on their sweet tooth. By establishing a special counter or display featuring candy items which have special appeal to the small fry, a number of desirable things are accomplished. First, the stand manager can stock this display with products which might ordinarily get lost in the main dis¬ play because they do not have a great deal of attraction for adults. It will enable accurate tests of new products and their sales appeal to adults and children, thus making it possible to properly stock the stand according to the likes and dislikes of your patrons. It will prevent crowds of youngsters around the snack bar from scaring off adults who would like to make a purchase, but are not willing to get into a line of energetic children.
Incidentally, now that we are reach¬ ing the peak of the holiday season this is a particularly apt time to try some new merchandising promotions at your stand. Often nothing startling new or novel is necessary to bring about a spurt in sales. Merely making the effort with tried and true promotions can do the trick . . . but the effort must be made!
The next time we meet it will be 1957.
Therefore, we would like to extend our
best wishes for a Merry Christmas and a
Happy New Year! A
— Arnold Farber.
Regardless of the size of the stand, if can be dressed up for the holiday season at the cost of some cash and lots of imagination, as seen here.