The Exhibitor (1956)

f PMIPp m mmmrn Paul Manning The Editor Speaks Hey — look at us, will ya? We just turned 38 years young! I’m speaking of the paper, not me, for Motion Picture Exhibitor has now successfully completed 38 years of tradition¬ ally excellent service to the motion picture business. During the decade I’ve been at this desk I’ve come to know what it is like to represent the finest trade journal in the business. It feels right good. Each year many ex¬ hibitors visit Holly¬ wood from not only all parts of the United States, but also from all parts of the globe. Modesty precludes my quoting here actual statements from these theatremen, but I do want to say on this 38th birthday that it is only because of the exception¬ ally high regard of these men, who know and demand honest reporting of industry happenings and sensible reviews of forth¬ coming films, that a service can exist for 38 years and continue to grow and still grow! We’re the only trade paper that’s shown a healthy circulation increase the past few years. Proud are we, indeed! Looking back over the critical produc¬ tion shortages of 1956, and glancing at the production plans for 1957, things look better. Many able producers are now well into heavy production schedules of those good old bread and butter pictures, not stratospheric extravaganzas, but well planned and cleverly produced pictures which can be made and brought at a price which should show a healthy profit for the exhibitor. So, all in all, this department looks for a very happy and prosperous 1957 for everyone! I ■ SB# STUDIO SURVEY appears every fourth Wednesday as a regular MOTION PICTURE EXHIBITOR department. The section is devoted exclusively to the arts, people, creative ability, and physical properties which make up the production side of the motion picture industry. Edited from the west coast, all information relating to editorial contents should be directed to Paul Man¬ ning, 8141 Blackburn Ave., Los Angeles 48, California. For other information, address MOTION PICTURE EXHIBITOR, published weekly by Jay Emanuel Pub¬ lications, Inc. Publishing offices: 246-48 North Clarion Street, Philadelphia 7, Pennsylvania. New Tork office: 229 West 42nd Street, New York 36. Representatives may be found in every film center. Paul Manning, editorial director Vol. 9, No. 13 December 19, 1956 E Motion Picture Exhibitor Laurel A wards Nomim PARAMOUNT’S THE RAIN; BURT LANCAS WENDELL CQ Produce Sere A KA ■ PAT CROWLEY, WAXTErROSENBljy^l with guest star ANITA EKBERG Produced by Hal Wallis. Directed by Frank Tashlin. Written by Erna Lazarus. New songs by Sammy Fain and Paul Francis Webster. A VistaVision production. Color by Technicolor. imp