The Exhibitor (1957)

Page scan 000259 from The Exhibitor

Record Details:

Title:
The Exhibitor
Date:
1957
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
Motion Picture Exhibitor (May-Jul 1957)
Leaf #:
000259
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
May 30, 2024
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SPECIAL TRANSPORTATION arrangements to the Mardi Gras! Screenplay by IRWIN SHAW Produced by IRVING ALLI FIRE DOWN WATCH THE 100-CITY CALYPSO MARDI GRAS CELEBRATIONS launch fire down below THE SUMMERS HOTTEST HIT! <[ T ** ^ H MONTH-LONG RADIO CAMPAIGN kicked off by Art Ford and his “Make Believe Ballroom”! Target: Conservatively estimated at 4,750,000 families . . . over 29,000,000 impres¬ sions! Combined advertising and publicity penetra¬ tion! Direct broadcasts from amusement area! RED HOT TEEN-AGE PROMOTION! Governor, mayors, civic, teacher and other organi¬ zations invited to sponsor and expedite the planned, guided program of events! Police Athletic League participation! Calypso Press Conference with editors of high school papers from both states, highlight¬ ing Calypso music and its place in the film! Special screenings for opinion-makers from the 55 New York and 50 New Jersey high schools in the region! Free admission tickets to Park, for teen-agers! TWO-HOUR ALL-STAR-SHOW right at the Palisades Park Outdoor Theatre, openir| the festivities! HELICOPTER TAXI to transport stars to and from the Park! »«■ CALYPSO DANCE HOUR to be held at the Park itself! X OUTDOOR POSTERS! NEWSPAPER A(l SPECIAL THEATRE TRAILERS! LOBBY DISPLAYS! MULTI THOUSAND POSTCARD DELUGE advertising the picture and the celebration!]