The Exhibitor (1957)

MOTION PICTURE EXHIBITOR 15 IENE Convention Passes Resolution Urging Efficient Arbitration Setup Pa. Tax Relief Bill Near Governor s Desk Harrisburg — Pennsylvania theatres have a big stake in Senate Bill 446 which will eliminate the amusement tax now levied by cities and townships. It is estimated that if enacted, it will mean a saving of from $15,000 to $20,000 for each Harrisburg house. Under the existing law, theatres pay eight and onethird per cent tax to the city of Harris¬ burg. The tax law, passed in 1947, permits an amusement tax up to 10 per cent. Read¬ ing theatres pay the 10 per cent maxi¬ mum. Already passed by the Senate, the bill is up for third reading in the House. If passed, it will have to go back to the Senate for concurrence before going to the Governor for signature, as drive-ins were written into the bill for exemption after the bill cleared that branch of the Legislature. COMPO Quotes Fitzgerald New York — The latest in the series of COMPO ads in Editor and Publisher last fortnight reprinted excerpts from an article by John E. Fitzgerald, in Our Sunday Visitor, a Roman Catholic publi¬ cation, which, after analyzing Legion of Decency reports on American-made films, finds that the vast majority were morally unobjectionable. This was the 77th in the ad series. Winchendon, Mass. — The Independent Exhibitor of New England at their con¬ vention last week at Toy Town Tavern passed the following resolution in con¬ nection with arbitration: “WHEREAS: It has been reported that progress is being made in negotiations for a system of arbitration in the United States for the motion picture industry. Now, therefore, be it resolved that the representatives of Allied States Associa¬ tion of Motion Picture Exhibitors be urged to continue zealously in their efforts to establish an arbitration system to contain the necessary machinery and provision to achieve the following: (1) Efficiency at a low cost, employing mem¬ bers of the industry and not stranger to it; (2) Permit the arbitration of the in¬ crease or decrease of length of clearance as well as establishment of new clear¬ ances, depending on the facts of each sit¬ uation; (3) Arbitration of print problems which create delayed availabilities and a solution of this problem; (4) Arbitration Warners Plans Science Films New York — An agreement between the Bell Telephone System and Warners for the production of a series of four onehour color films on science for television and schools was announced last week by of merchandising engagements or such other variations of the pre-releasing prac¬ tice that ignore the historical availability of first and subsequent run theatres; and, finally, that such arbitration system be fair and reasonable for all parties, en¬ abling any exhibitor, distributor, or pro¬ ducer to seek a peaceful solution of these problems.” It was revealed also at the convention that the telemovies type of Toll -TV em¬ ploying the Jerrold Cable Theatre sys¬ tem will start in Bartlesville, Okla., on Labor Day. Daniel Aaron, Jerrold Electronics Cor¬ poration, Philadelphia, said that Video Indepedent Theatres plan to operate on three separate telemovie channels, one carrying 13 first run motion pictures monthly; a second will provide back¬ ground music, news, weather reports, time service, etc., and a third will carry the best in re-runs. The entire package will be sold to the subscriber for $9.50 per month. Jack L. Warner, president of the film company. Four film programs for the “Science Series” previously have been produced by director Frank Capra. Two of these, “Our Mr. Sun” and “Hemo, The Mag¬ nificent,” already have been televised. AIMING FOR TREMENDOUS THRILLS . . . HITTING THE TARGET in SUSPENSE AND EXPLOSIVE ACTION UNSURPASSED IN ANY DETECTIVE SUPER-SERIAL! C£l , hits the bulls-eye with its promotion-filled Campaign Book! Green archer . . .VICTOR JORY „ith IRIS MEREDITH Based upon the novel, "THE GREEN ARCHER," by EDGAR WALLACE Screenplay by MORGAN B. COX, JOHN CUTTING, JESSE A. DUFFY, JAMES W. HORNE • Directed by JAMES W. HORNE A COLUMBIA SERIAL Reprint June 12, 19 57