The Exhibitor (1957)

22 MOTION PICTURE EXHIBITOR with no investment on your part of money, time or effort . , , BERLO WILL INCREASE YOUR NET REFRESHMENT PROFITS! Whether you operate an indoor or drive-in theatre . . . in a big metropolitan area or a small neighborhood community . . . you’ll earn more actual net profit when Berio operates your refreshment stand than you can earn running it yourself! . . .You and your money will be completely free to operate and promote your theatre FULL TIME! BERLO TAKES CARE OF EVERY PROBLEM YOU HAVE . . . all YOU do is CASH IN on net profits every month! BERLO hires and trains your sales people — and supervises them. BERLO pays all salaries, social security, workman's compensation and unemployment taxes . . . does all your bookkeeping! BERLO buys, installs and services all finest concession equipment. BERLO, with over 40 years of successful vending experience knows what sells best end how to feature it for fast turnover! BERLO buys and stocks only first-quality merchandise . . . delivers it promptly . . . and keeps stocks tasty-fresh! BERLO supplies you with everything . . . from candy machines to com¬ plete lobby Shops. BERLO pays for dramatic, hard-hitting sales promotion. BERLO gives you $1,000,000 worth of public and product liability insurance. LET US PROVE OUR STORY IN UN MINUTES* GJmerica’s | □ lest Delivers The Highest Per-Capita Sales In The Entire Amusement Field Write or Call Collect * • • NOW ! PEnnypacker 5-5966 (Philadelphia) tG»~ -sBlRXeg tpffl ' BERLO VENDING COMPANY A Division of A.B.C. Vending Corp. 333 SOUTH BROAD STREET, PHILADELPHIA 7, PENNA OFFICES EVERYWHERE 1 — — — . . ...» J Phila. Industry Fetes Sidney Samuelson Philadelphia — Members of the local industry last week paid tribute to Sidney Samuelson, former president and general manager, Allied Independent Theatre Owners of Eastern Pennsylvania, and former president, Allied Motion Picture Theatre Service at a testimonial farewell luncheon tendered him in the Burgundy Room of the Bellevue-Stratford Hotel. With his wife, Dora, to whom tribute also was paid, Samuelson is retiring to Florida, after being active on the local scene for some 18 years. Sam Diamond, 20th-Fox branch man¬ ager, acted as toastmaster of the affair, which was arranged by a committee con¬ sisting of Jack Greenberg, A1 Davis, Charles Beilan, Dave Milgram, Norman Silverman, Ben Fertel, and Sylvan Cohen. Speaking briefly were Bemie Brooks, Stanley Warner Theatres; Cohen, chief barker, Variety Club Tent 13; William Goldman, William Goldman Theatres; Sil¬ verman, head, Motion Picture Associates; James P. Clark, Clark Film Service and Highway Express Lines; Irving Dollinger, chairman, Emergency Defense Com¬ mittee, Allied States Association; and Abram Myers, chairman of the board and general counsel, National Allied. Samuelson was gifted with a portable television set. Tommy McGowan, Sunday Editor, San Antonio Express and Evening News, re¬ turned from Hollywood where he was one of 50 newspapermen selected to work in Paramount’s “Teacher’s Pet.” He ran a story of his experiences while in Holly¬ wood and of the filming. . . . Gazzy Moseley, Central Shipping and Inspection Company, was in on a brief visit. The completely remodeled Cozy, Gladewater, Tex., has been reopened, accord¬ ing to W. G. Rike, local manager for East Texas Theatres. A big street dance in front of the Cozy was a highlight of the opening day ceremonies. . . . The work of the motion picture industry in raising money for the Battleship Texas was commended by the Texas Senate, with the adoption of a resolution by Senator Culp Krueger of El Campo, Tex. Seattle Frank Sinatra made a personal appear¬ ance here at the Civic Auditorium, booked by Jack J. Engerman, Northwest Releas¬ ing. . . . Harry Belafonte, also booked by Northwest Releasing, will be seen in Seattle July 10 under the title, “An Evening With Belafonte.” . . . Chilton Robinett, 20th -Fox branch manager, at¬ tended a sales meeting in Los Angeles. Washington Ed Rosenfeld, formerly a field represent¬ ative with Columbia, and associated with the industry for the last 12 years, was officially welcomed to Washington where he has been appointed as managing direc¬ tor, Trans Lux and Plaza. In addition to handling both theatres, Rosenfeld will also represent Trans Lux in the area. Rosenfeld is also active in the National Guard Reserve and has joined Variety Club Tent 11. . . . Andy Griffith was in to promote “A Face In The Crowd,” SW Metropolitan. June 19, 1957