The Exhibitor (1957)

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Plan And Design Pay Their Way In An Example BY shunning the ordinary, Jack K, Vogel, drive-in architectural engi¬ neer, came up with something different and made a major contribution to drive-in refreshment area layouts when he de¬ signed the concession building for the new Bengie’s Drive-In at Baltimore, Md. Achieving harmony between the site and structure and setting aside the conven¬ tional, often uninteresting, conception of the concession building, he has created a striking and functional structure which, because it is different, is a drawing card in itself in increasing sales at the cafe¬ teria-type stand. Featuring an open appearance across the front to provide perfect viewing of the screen from twin 60-seat auditoriums ( Continued on page PE9) BENGIE'S DRIVE-IN CONCESSION EQUIPMENT (Partial List) Bun Warmers: Toastmaster. Coffee Machines: B-Z Way, Steel Products Company. Cold Bottled Drink Machine: Savon Co. Drink Machine: Manley Ice-O-Bar, Model Number 61. Freezers: Frigidaire. French Fryers: Griswald Mfg. Company. Grills: 6 KW, Griswald. Hot Food Units: 6 Compartment, Savon Company. Ice Cream Cabinets: Supurdisplay, Inc. Pizza Oven: 4 Compartment, Peerless Stove and Mfg. Co. Popcorn Machine: Model 49, Manley. Popcorn Warmer: Savon Company. Walk-In Coolers: Savrin Refrigerator Co. Of Good Concession Planning 7 A Storage I Mcatcr i P OOf-% W OM C N oUoloUoIoIJoTo P#0 JC CTION Booth T* $2 i<' CoNce^s i o m Stoe^ge ' /lei 0 IT I Orne Or r ict I Or r ice Mew « II ® 11® IN OumiQiQpiQPiicnqpi lag ■■ \ V-a* June 19, 195 7 PE-8 PHYSICAL THEATRE EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR