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Boston Theatre Is RE-Modernized
One of the washrooms shows the floors cov¬ ered in rubber tiling. Metal partitions replaced wooden ones, well radiator was removed.
Because the Plymouth Theatre, built in 1911, had less garish decoration than other theatres built in that era, it was considered "shockingly modern" when it was first opened to the public. Forty-six years later, when Benjamin Sack took a long term lease on the legitimate house to turn it into a show¬ case for motion pictures, he asked his designer and engineer, Louis Chiara
monte, to remove the "old-fashioned decorations.”
In less than three months, the Plym¬ outh, renamed the Gray, was opened to the public, which welcomed it as a dis¬ tinct asset to the scene.
PHYSICAL
THEATRE
Vol. 12, No. 11 October 9, 1957
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In remodeling the exterior of the old Plym¬ outh, designer Chiaramonte covered the height of the building with long louvres.
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ABOVE, the before-and-after condition of the auditorium indicates the great amount of ren¬ ovations with which Sack was faced. Front boxes were removed and the entire orchestra was reseated with foam rubber equipment.
The new stage curtain is of light yellow and deep gold gossamer silk. All garish lighting fixtures were removed, replaced with modern. BELOW, imitation marble walls were removed from entrance foyer and inner lobby and were
entirely recovered with off-white brick and California cypress. An abstract panel by Boston artist Henry Lion, Jr., carpeting for the floors, and an artificial plant box, the latter contain¬ ing a working fountain, add to effect.
REFERENCE DATA
OPERATOR: Benjamin Sack DESIGNER: Louis Chiaramonte, Merchan¬ dising Displays, Inc.
COST OF REMODELING: Over $250,000 SEATING CAPACITY: 1300 Air Conditioning: Capitol Engineering Co. Carpets: Borison Carpeting Co.
Concession Stand: Theatre Merchandising Co.
Lenses: Kollmorgen Optical Co.
Projection Lamps: Peerless Projection Machines: Todd-AO Sign & Marquee: University Sign Co. Supply Dealer: Massachusetts Theatre Equipment Co.
October 9, 1957
PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR
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